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¶ … Health Care Marketing
Developing a pricing strategy for a clinic weight loss program
Today there are very many people who are struggling with the issue of weight. So many people want a quick and easy solution of loosing weight. This has led to many companies coming up with several clinic weight loss programs. When introducing any new product or service into the market pricing can be quite a tricky issue. The prices charged can have a dramatic effect on ones sales and even the profits. There are several things that to be considered when developing a pricing strategy for a clinic weight loss program. The first thing is finding out what the market is saying. This is achieved through finding out what customers expect to pay for the program and if there are established market prices for the same service. The second thing to put into consideration are the competitors, the pricing of the program depends on competition to some extent. They should consider who the competitors are, the key features of what they are offering and if the product has a clear competitive advantage over those offered by competitors.an appropriate pricing strategy for the weight loss program will therefore depend on how the organization wants to position heir product or services. For instance a high price is likely to lead to customers viewing...
The multidisciplinary medical group has come up with a market segment that has several characteristics; middle-aged, white collar professionals who are married with both spouses working outside the home. This medical group can tailor the marketing mix in various ways in order for it to appeal to this [particular segment. First of all they have to market the right product that will suit the segment considering it contains married people who are both working. Secondly the product should be properly priced. This means that the prices should be set in such a way that those in the segment can afford. The product should be reality available for the segment in that it should be sold in the right place. Finally the most suitable promotion should be used for promoting the product. The promotional activities should be creative and made in such a way that they can appeal to the target segment.
Emphasis of marketing
The concept of marketing emphasizes three main principles the first one is customer-oriented planning and implementations. The main aim of the organization should…
Through referrals, word-of-mouth, medical communities, and online platform, market and highlight generalist and specialist doctors as one of the best in the state of California. Conduct 'marketing through reputation,' word-of-mouth marketing primarily sustained by patients/clients Diversification Development of a program that reaches out to a wider, less-medical-oriented market. Good Sam could develop health & wellness programs as part of its daily healthcare services. The objective of the program is to promoting
Edu). While this example just discusses one manner in which a given policy can empower a healthcare marketing strategy, social marketing is currently so engrained in our culture that its powers are truly widespread. Social marketing allows products and brands to have more flexible and sensitive pricing as their prices can be changed at any minutes and consumers alerted, given the instantaneous nature of social marketing. The same goes for
Healthcare Marketing The purpose of marketing is to identify the needs of consumers, determine the target markets as well as, applying products and services to serve these markets. Marketing also promotes such products and services within the market place (Pearson, 2003). The four Ps of marketing include; Product Products are goods and services that businesses provide for sale to their target market. Apart from physical product, there are some elements of products
Health Care Marketing, Sales Cycle Essential of Health Care Marketing, There is a continuous change in the healthcare industry hence the enormous laws and policies, fresh innovations and increased education on health consumers. The administrators should be in a position to shift their strategies with the aim of meeting the demand of the dynamic market. Sellers are in a position of choosing any approach in order to pursue the consumer market as
Introduction When it comes to healthcare marketing there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can be used by medical companies, with respect to doctors gaining referrals and the
Ethical Concerns in Healthcare Marketing The healthcare environment/setting is characterized by several ethical concerns or challenges, which have tremendous impacts on patients and their families as well as other stakeholders. The existence of numerous ethical concerns in the healthcare setting is attributable to the fact that nearly every decision made relating to delivery of patient care has ethical implications. The implications in turn have significant effects on patients, healthcare leaders, and