History Of Bass Pro Shops Term Paper

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Ecommerce is business that is conducted solely online (Laudon & Guercio Traver, 2014). It has become a staple of many companies today, and is also exceedingly important to a number of individuals who purchase all or part of the items they need online (Laudon & Guercio Traver, 2014). Google Shopping, PayPal, and numerous other payment plans and shopping cart companies are all very popular when it comes to ecommerce options (Laudon & Guercio Traver, 2014). Each one of them can be a good choice for any company, and which one is used all depends on the goals of the company and how much it wants to spend on the purchase and maintenance of the shopping cart it uses. Many companies work through third-party vendors in order to keep their shopping carts operational as much as possible (Laudon & Guercio Traver, 2014). For Bass Pro-Shops, the importance of the right ecommerce solution is significant. So many people order from the company online that the shopping cart options have to work smoothly and be efficient. In addition, there needs to be a variety...

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Ecommerce choices often allow for PayPal, credit cards, checks, and other payment choices, so the largest number of people can purchase from the company (Laudon & Guercio Traver, 2014). That is good news for those who like to buy online, and for Bass Pro-Shops and other companies that know a large part of their business comes from internet purchases. Bass Pro-Shops cannot be everywhere, despite having a large number of stores throughout the United States, so being able to use ecommerce options and allow people to buy online has helped to grow their customer base by a significant amount in recent years. With the quality they offer and the options for purchase, their growth will likely continue well into the future.

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References

Laudon, K.C., & Guercio Traver, C. (2014). E-commerce. business. technology. society. 10th edition. NY: Pearson.

The Story (2014). Bass Pro-Shops. Retrieved from http://www.basspro.com/webapp/wcs/stores/servlet/CFPageC?storeId=10151&catalogId=10051&langId=-1&appID=659


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