Florida is, again, a good example in this sense. The governor of Florida signed an executive order that "required state agencies and departments to hold meetings and conferences at Green Lodging participants whenever possible" . What this means is that state agencies are to use green hotels for meetings and any events rather than other types of hotels. The state rewards hotels that have gone green by increasing their business. As a result, going green is actually self-financed or is financed by the state through such incentives.

The effect of growing green is felt in the increase in the volume of clients not only because of the direct stimulus of local or national authorities, but also because the clients tend to prefer a green hotel. Although this is still not a fundamental factor of choice, as previously shown, it is still an important one and its importance has grown because of a sensible marketing that has emphasized, but not too loudly, the increasing green trend.

Another important consequence of going green, beyond the increase in business volume, is the fact that companies will save internally as a result of such green measures. Installing solar panels will, for example,...

Other examples include saving water and detergent, as previously mentioned.
Bibliography

1. Marriott, Hilton, Other Hotels Going Green. Environmental leader. January 2008. On the Internet at http://www.environmentalleader.com/2008/01/25/marriott-hiltonother-hotels-going-green/. Last retrieved on November 7, 2009

2. Jackovics, Ted. Hotels Make Accommodations For The Environment. The Tampa Tribune. February 2008. On the Internet at http://www2.tbo.com/content/2008/feb/24/231811/hotels-make-accommodations-for-the-environment/.Last retrieved on November 7, 2009

Marriott, Hilton, Other Hotels Going Green. Environmental leader. January 2008. On the Internet at http://www.environmentalleader.com/2008/01/25/marriott-hiltonother-hotels-going-green/. Last retrieved on November 7, 2009

Jackovics, Ted. Hotels Make Accommodations For The Environment. The Tampa Tribune. February 2008. On the Internet at http://www2.tbo.com/content/2008/feb/24/231811/hotels-make-accommodations-for-the-environment/.Last retrieved on November 7, 2009

Ibid.

Ibid.