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Hewlett-Packard (HP) is an electronic devices company that focuses on computers, printing, servers, storage and IT management solutions. Personal systems are around 29% of the total business, printing is 21%, the enterprise group 25% and enterprise services are 20%, with the remaining 5% coming from software and financial services. William Hewlett and David Packard founded a partnership in 1939 and the modern HP was incorporated in 1947. The company has transitioned between many businesses since that point in time. It was rumored a few years ago that HP was going to exit the personal computer business, but those rumors proved false (Loftus, 2011).
Evaluation of Global Presence and Accommodation
Social media are used for both marketing and public relations by HP. The company is active across multiple social media platforms, and generally uses them to address customer concerns, and to promote the company's various products and initiatives. The company uses a number of different platforms for social media. One of the unique elements of the HP social media program is the customer-manned forums. With these forums, the company has customers who are knowledgeable about the systems and issues empowered to help other customers resolve problems. This relieves some burden on company tech support, and often the customers provide better advice and service, because they have a genuine interest and concern (Kelly, 2013).
The company deals with customers all over the world -- international boundaries...
More importantly, because HP operates globally, it has offices all around the world, so it can tailor some of its social media presence to international markets by using different offices and different languages.
The processes at work are technological support, marketing and public relations. The exchange with Michael Dell (Loftus, 2011) is an example of the company using social media as a public relations tool. The intern manning the Twitter account countered the rivals claims, and did so in a manner that promoted the company's products and did so in a positive way, actually serving as a counterpart to Dell's snarkiness, which might have turned some people off. HP probably won a customer or two with that exchange. The customer-manned forums have been an especially popular move, because these forums are able to resolve issues quickly, and the company is ultimately at arms' length from any sort of bad advice, while able to take credit for the speedier resolution. The key is that quick resolution to problems increases customer satisfaction, something that helps the company overall. I rate this a 3.
Evaluation of Marketing and Sales
As noted, the social media are being used for marketing and public relations. Customer service and outreach are part of marketing. The company pays special attention to support services as part…
References
2013 Hewlett Packard Annual Report. Retrieved April 21, 2014 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MjE4NDA1fENoaWxkSUQ9LTF8VHlwZT0z&t=1
Autonomy.com (2014). HP Media Aggregation Service. Hewlett-Packard. Retrieved April 21, 2014 from http://www.autonomy.com/products/media-aggregation-service
HP. (2013). HP connects customers to the enterprise through seamless integration of social media. HP.com. Retrieved April 21, 2014 from http://www8.hp.com/us/en/hp-news/press-release.html?id=1497456
Kelly, N. (2013). HP empowers social care in customer-manned forums. Social Media Explorer. Retrieved April 21, 2014 from http://www.socialmediaexplorer.com/social-media-marketing/hp-empowers-social-care-in-customer-manned-forums/
Loftus, J. (2011) . Michael Dell snipes at HP social media intern in epic Twitter battle. Gizmodo. Retrieved April 21, 2014 from http://gizmodo.com/5832998/michael-dell-snipes-at-hp-social-media-intern-in-epic-twitter-battle
Social Media Presence at LinkedIn Professional Picture Here Ibrahim Swaray Cyber Security Graduate/Cyber Security Officer at University of Maryland Ridgewood Area, Baltimore, Maryland -- Information and Cyber Security Current: University of Maryland University of College Previous: Northrop Tech, CPCI, Education: University of Maryland Send Ibrahim InMail Connect us.linkedin.com/pub/ibrahim-swaray/35/ab7/537 Contact Info Innovative cyber security graduate seeking position as an IT and Cyber Security Analyst to provide cyber, technical and information security advice for your organizations to protect your information assets. A broad knowledge
HP Marketing Plan Discuss the company's competitors, and the strengths and weaknesses of each HP is a technology solutions provider to global institutions, to corporate businesses and even to individual consumers. It specializes in a wide span of IT infrastructure, personal computers and access devices, global services and even image printing. By the year 2004, their revenues totaled to $76.8 billion, a firm financial base for such a company (Hewlett-Packard Development Company,
HP's Mission, Vision Statements, And The Strategic Direction HP is a leading company in the production of computer hardware and software. Two electrical engineering students from Stanford University started it. From the history recorded, it is noted that the company began operations from a garage somewhere in California, USA. The founders William Hewlett and David Packard founded the company and gave it the name as Hewlett Packard from their personal names.
HP and Pretexting Back in 2006, Hewlett Packard's management got themselves into both legal and public relations trouble by the way in which they decided to investigate the source of leaks from their Board of Directors to the news media. The case brings about questions about confidentiality and ownership of personal information, its worth and the accountability not only of those who get hold of the information dishonestly, but also those
Social Engineering and Information Security We are in an age of information explosion and one of the most critical problems facing us is the security and proper management of information. Advanced hardware and software solutions are being constantly developed and refined to patch up any technical loopholes that might allow a hacker attack and prevent consequent breach of information security. While this technical warfare continues, hackers are now pursuing other vectors
Perkins - who had retired at the age of 70 but was coming back on the board - had by this time muscled his way into a powerful position within the HP community; he and his powerful board ally, George Keyworth, held special "technology committee" meetings with key HP people the day before each board meeting. Stewart writes that Perkins' little group actually became a "board within a board," and