In-house representation in organizations

Fever Stimulation Beverage:

Promoting myself as an in-house representative

Product differentiation is essential in the beverage market. With so many 'energy beverages' being advertised today it is easy for even a unique product to get lost in the sea of Red Bull and Rock Star clones. Fever Stimulation Beverage clearly offers something different to the consumer: energy for pleasure rather than for athletics and work. It is not an energy drink -- instead it stimulates libido, sexual performance, and the enjoyment the consumer feels when engaging in leisure-time activity. It occupies a unique place in the 'smart' beverage market. It is an enhancement beverage; it is not an energy beverage that makes the consumer's level of energy crash and burn. It is not designed to help the consumer cram for a test or get through an all-nighter at work for the pleasure of a teacher or employer. Instead, it is designed to enhance the nighttime activities of the drinker, in clubs or elsewhere.

This must be communicated through an integrated marketing effort. Every aspect of the company's advertising, marketing and promotional activities should be to promote Fever Stimulation Beverage in a consistent fashion. Representing Fever Stimulation Beverage at events that showcase beverages sold in the nightclub industry; establishing product promotional ties with radio stations, nightclubs, and other sponsored partnerships; and working with stores that cater to young club-goers to gain shelf space is essential to securing a first-mover advantage when marketing this up-and-coming, new type of drink.

As an in-house representative, I can give a face to the Fever Stimulation Beverage brand, and can help create a consistent image and marketing campaign. Because of my background in athletics, I have connections that will enable me to network with representatives of natural health food products and supplements. I also have a strong background in supplementary products, and can speak with personal knowledge about the benefits of the various herbs that compose Fever.

My appearance and background as an athlete as well as an actor and a model will help give Fever a healthy image of physical strength and potency. Fever is an aspirational product after all -- people who wish to use the product aspire to be the best they can be -- in the bedroom and in other facets of their lives.

As an in-house representative with experience in the entertainment industry I will be able to represent the brand outside of the enclaves of the corporate offices -- but because of my background in business I will still be able to strategize and make use of integrated marketing techniques. I have also kept abreast of current developments in the industry and appreciate the trends Fever is catering to -- people are no longer looking for a sharp, caffeine buzz and crash, simply to struggle through their workday. Instead, they want what they consume to enhance the pleasures of their life.