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S. Or from other countries may not be as familiar with the in-N-Out Burger brand compared with the brands of some of the chain's competitors.
The ways in which consumers interact with businesses is also changing, as a result of social media. Consumers have become more media savvy, making them harder to reach with conventional advertising, but consumers respond well to sophisticated marketing techniques utilizing emerging technologies, social media and viral advertising.
The political/legal environment also can have an impact on the business at in-N-Out Burger. Although the direct legal environment is generally favorable, the indirect environment has some risks. For example, California is in dire financial conditions, which may result in increased corporate taxes, which would cut into in-N-Out's income. Legislation in response to the social trend towards healthier eating -- such as laws eliminating trans fats -- could adversely impact the company. A lawmaker in New York recently tabled a bill banning salt in restaurant food. As absurd as that example is, it represents the risk that food-related legislation can pose, especially at a fast food chain.
In addition, there are legal risks pertaining to intellectual property. in-N-Out has been...
The success of the in-N-Out brand, combined with the lack of national presence, only serves to encourage such infringement, which naturally devalues the in-N-Out brand and increases the company's legal costs.
The technological environment is evolving. There are many fronts where technology is impacting in-N-Out's business. In logistics, new technologies allow for improved efficiency in supply chain management. In the restaurants, new technologies can improve ordering taking and food preparation. In marketing, emerging social media can increase the company's ability to engage in word-of-mouth promotion. These trends can also work as disadvantages for in-N-Out Burger, if their competitors leverage these technologies more effectively.
The external environment for in-N-Out Burger is constantly evolving. In order for the company to excel going forward, it must understand these changes and adapt its strategy to meet the new challenges. Social and technological changes in particular have created many new opportunities in marketing. in-N-Out Burger has a strong brand in its operating area, and can leverage that to take advantage of new trends in the macroenvironment.
Burger King Mexico Entry Plan BK Mexico Entry Plan The author of this paper is asked to propose a marketing and staffing plan to make entry into the Mexico market under the Burger King name. The author will lay out how the menu and other aspects of the chain should manifest itself in Mexico. The author will also offer a general staffing plan that accounts for wage and benefit levels and human
Fast Food In the United States right now the country is facing an epidemic of obesity which means that too many people are overweight to an unhealthy level which is very bad. More and more people are becoming unhealthy because they do not eat the right things. People live a very hectic lifestyle in the current time and this makes them want to get things fast. Instead of going home and
The industry leaders often attempt to utilize the standards of this and other associations, as well as their literature and logos to associate their own food offerings with health consciousness, a claim that is occasionally challenged by the anti-fast food movement. Sweet 8) Industry leaders such as McDonalds as well as many others even offer pamphlets that are meant to guide the consumer to healthier choices, these offerings are also
Using cultural dimension frameworks including the Hofstede Model of Cultural Dimensions will also give Burger King greater insights into how they can successfully launch into smaller, yet highly profitable nations (Hofstede, McCrae, 2004). If given the responsibility of running Burger King as CEO, I would actively concentrate on every aspect of quality first and also measure customer satisfaction constantly. My first series of strategies would be to measure service quality
Burger King went public in 2003 after years of private ownership and currently operates 12,000 stores in 74 countries (Daniels, Radenbaugh & Sullivan, 2009). Burger King's core competency is making flame broiled hamburgers to order which is reflected by its slogan "Have it Your Way" (Daniels et al., 2009). The company uses innovative advertising strategies to differentiate itself from the competition by emphasizing the use of its flame broiled method
Fast Food advertising has been allowed to profess anything, from the 'healthy quality' of their food to the food company's contribution to homeless kids. While fast food giants are quick to take any of their detractors to court for any erroneous allegations made by members of the public, it doesn't stop these same companies from committing libel themselves through their promotions. However, most fast food companies steer clear of making