In-N-Out Burgers has a rich history that has generated a loyal consumer base. Harry Snyder introduced California's first drive-thru hamburger stand in a space barely 10 feet square at Francisquito and Garvey in Baldwin Park (In-N-Out Burger, N.d. ). This entrepreneur would wake up every day before dawn and go to the meat and produce markets to pick out fresh ingredients that would be used in the burger preparation for that day. The same strategy is still in use today as each location of the business receives their ingredients fresh in the morning for that day's estimated demand. The beef that they use to cook the burgers is never frozen and this improves the quality of the food that they serve.
Analysis
Part of In-N-Out's success is embedded into the simplicity of the operating model. The company only serves burgers, fries, and drinks which makes their product offering one of the simplest…...
In-N-Out Burger serves a very specific and limited menu of products, including hamburgers, cheeseburgers, French fries, soft drinks, milkshakes, Neapolitan shakes and grilled cheese sandwiches. This minimalistic simple menu keeps the ordering process quick and simple for both customers and staff. They have a much-touted secret menu, but the secret menu builds on the ingredients from the offerings on the traditional menu.
2.4 Keys to Success
The key to in-N-Out Burger's success is to provide excellent customer service, fresh cooked from scratch food, and a mystique generated from such items as a "secret menu," all of which garner it a large fan following. They have incorporated the following elements into their success: knowing and understanding their target audience; using strong branding elements, offering fresh made-to-order products, treating employees and customers well; managing growth; and attracting a loyal following (Kalb, 2011). They have also been able to successfully harness the power…...
In-N-Out has never directly competed with McDonald's, Burger King, and Wendy's. It remains small, disdains high volume sales, and still offers as fresh a product as it did in 1948. Patrons, who might be angered at a Bible verse if they saw it on the wrapper of another chain burger continue to come back to In-N-Out. The level of food quality and service makes even California's many liberal skeptics believe the chain's owners are sincere in their religious convictions, and they appreciate the Snyder family's commitment to customer satisfaction.
On the West Coast, visiting In-N-Out has become a right of passage. The ability to order the burger in unique ways suits the Californian sense of individualism. Stunts abound, such as in the case of a group of patrons who took advantage of the chain's promise to allow patrons to order as many patties or cheese slices on a burger as…...
mla
After Guy died in 1999 of a heart attack, the company was in legal limbo. Esther struggled with other relatives for control of the company. After Esther's death in 2006, Lynsi Martinez, Guy's 24-year-old daughter with no business experience took over the company -- this is another example of how the company breaks all of the rules. Despite Martinez's lack of business expertise, it continues to show a strong performance.
It is every founder's dream to create a company that offers such a high-quality product that no amount of mismanagement, selfishness, and lack of vision can overcome the allure of the product. In-N-Out has never directly competed with McDonald's, Burger King, and Wendy's. It remains small, disdains high volume sales, and still offers as fresh a product as it did in 1948. Patrons, who might be angered at a Bible verse if they saw it on the wrapper of another chain burger continue to come back to In-N-Out. The level of food quality and service makes even California's many liberal skeptics believe the chain's owners are sincere in their religious convictions, and they appreciate the Snyder family's commitment to customer satisfaction.
On the West Coast, visiting In-N-Out has become a right of passage. The ability to order the burger in unique ways suits the Californian sense of individualism. Stunts abound, such as in the case of a group of patrons who took advantage of the chain's promise to allow patrons to order as many patties or cheese slices on a burger as they like -- and ordered 100x100 at a Las Vegas store. But because it is perceived as a quality product, In-N-Out is not a 'guilty' pleasure like McDonald's -- it is a proud example of Californian's love of good food. Even Californian fast food is gourmet food. The love of the chain has only deepened as the widespread interest in where America's food comes from has grown more acute. In-N-Out is proof that it is possible to have burgers 'your way' -- not just Animal Style, but fresh, wholesome, and free of preservatives and fillers.
S. Or from other countries may not be as familiar with the in-N-Out Burger brand compared with the brands of some of the chain's competitors.
The ways in which consumers interact with businesses is also changing, as a result of social media. Consumers have become more media savvy, making them harder to reach with conventional advertising, but consumers respond well to sophisticated marketing techniques utilizing emerging technologies, social media and viral advertising.
The political/legal environment also can have an impact on the business at in-N-Out Burger. Although the direct legal environment is generally favorable, the indirect environment has some risks. For example, California is in dire financial conditions, which may result in increased corporate taxes, which would cut into in-N-Out's income. Legislation in response to the social trend towards healthier eating -- such as laws eliminating trans fats -- could adversely impact the company. A lawmaker in New York recently tabled a…...
In-N-Out Burger is a beloved institution on the est Coast because of its high-quality ingredients; its fresh, made-to-order taste, and the popularity of its not-so-secret menu which gives loyal patrons a sense of being part of an 'in' crowd when they order from the restaurant. This paper will argue that In-N-Out Burger is an ideal addition to the Atlanta burger culture: the chain can capitalize upon the frequent calls to bring In-N-Out to the East Coast, as well as outflank all of its likely competitors. "In-N-Out, founded on the est Coast in 1948, is that rarest of chain restaurants: one with a cult following. Exalted both by hamburger fans and those who normally shun fast food, it has built its reputation on the rock of two beliefs: fast food should be made from scratch, and the whims of the customer should be entertained" (McNichol 1).
In-And-Out
The fast food industry has been…...
mla
Works Cited
Alt, J. Kenji-Lopez. "In-N-Out vs. Five Guys vs. Shake Shack. Serious Eats. 18 May 2011.
Communication is the basic ordeal of operation within the company. The company will desire to embrace the new modes of social media as done in the fashion industries. The company has collaborated with radio stations and television broadcast houses that enable the company to create awareness over its perceived products. Furthermore, the company will involve online communication channels as Twitter, Facebook, and creation of blogs, which bears the company's new products.
Distribution
Distribution will be done by the present sectors and corporations, which have been distributing the company's products. The modes of distributions will be carried through the trucks and trains. The other permissible methods will be through the air and water (Smith, 2012).
Budget
Investment
In order to launch and maintain the product in the market, the company will have to use an estimated $5 million within all the branches of expanse. This amount of money will cater for the products, sourcing…...
mla
References
Anderson, P. (2002). CookSmart: Perfect recipes for every day. Boston: Houghton Mifflin.
Groeling, T.J. (2010). When politicians attack: Party cohesion in the media. Cambridge:
Heneberry, M., & Cavender, C. (2005). The little black book of burgers: A thoroughly modern guide to the American classic. White Plains, NY: Peter Pauper Press.
Jones, S. (2011). Brand like a rock star: Lessons from rock 'n' roll to make your business rich and famous. Austin, TX: Greenleaf Book Group.
Business Ethics
PHL/323 Ethics Management Current Ethical Issue Business Paper (select a recent article -- back 1 year) • esearch information issue deals business ethics a newspaper, magazine, journal, TV, Internet.
Current ethical issue in business: Ethics of marketing junk food
There are many products which are marketed to the American public which are not 'healthy' such as cigarettes and spirits. However, the issue of food marketing is a more nebulous one, ethically speaking. Unlike nicotine and alcohol, human beings need food to survive. But certain types of food have been identified by many nutritionists as being uniquely deleterious to human health, aka 'junk food.' McDonald's has drawn particular ire, in part because of its marketing to children, according to the article "Marketing to children: Accepting responsibility," recently published in Business Ethics. McDonald's is an American icon, yet it also sells some of the unhealthiest food in the country. McDonald's has had to…...
mla
References
Brown-Adefope, Sanni. (2011). If you want healthy food you've got to eat it. KMOJ FM.
Porter's 5 Forces
One of the most volatile and unstable industries is that of the grocery industry. There are many substitute goods and the product is perishable. ivalries are high because of the availability of substitute goods, the ease of transfer of consumption habits, challenges in the supply chain, and rival new entrants. Whole Foods is an excellent example of a company which has had to carefully hold onto its niche marketing strategy of offering organic and specialty goods, versus solely competing on price. The threat of new entrants is high given that customers can choose to purchase organic goods at Wal-Mart and Target, not just Whole Foods, as well as patronize their local farm stands. Substitute products are plentiful not just in the form of other grocery products but also in the form of buying prepared foods from healthier chains like Chipotle. Competitive rivalry is more intense than ever before…...
mla
References
Ozanian, M. (2015). How CrossFit became a 4 billion dollar brand. Forbes. Retrieved from:
Market researchers have long understood that complexity -- particularly in the form of too many choices -- can cause consumers to freeze up and not make a selection. Gottfredson and Aspinall (2005) argue that complexity is not just confounding for consumers, but that it can also contribute to lower profits. Innovation is perceived as a positive factor in business, but to a degree, innovation has taken on a life of its own. To illustrate how effective restraint can be in business, Gottfredson and Aspinall (2005) discuss the In-N-Out Burgers enterprise. While In-N-Out Burgers is focused on creating its own particular brand of harmony around the number four, other businesses need to identify a balance based on the attributes that are the most valued by their customers.
Contemporary consumers expect a level of customization that may actually serve to reduce the quality and expediency of their service experiences. Gottfredson and Aspinall (2005)…...
mla
References
Burgelman, R.A. And Siegel, R.E. (2006, December). Defining the minimum winning game in high-technology ventures. California Management Review.
Gottfredson, M. And Aspinall, K. (2005, November). Innovation vs. complexity: What is too much of a good thing? Cambridge, MA: Harvard Business Review.
Moore, G.A. (1991). Crossing the chasm: Marketing and selling disruptive products to mainstream customers. New York, NY: Collins Business / Harper Collins Publishers. Retreived from http://archive.wired.com/wired/archive/12.10/tail.html
SWOT of a Christian Business Leader/Marketer
Strengths
· Christian faith that is united to the brand of the business and used in marketing campaigns to develop brand loyalty among consumers. The faith can be leveraged to gain traction with consumers and increase the brand’s popularity.
· Large base of Christian consumers who are loyal to Christian companies like Chick-fil-A and Hobby Lobby and In-N-Out Burger (Edouard, 2015).
· Strong score on the Faith Equality Index, which Christian consumers use to determine which companies they will patronize (Wetzstein, 2015).
· Positive track record in the community in terms of corporate social responsibility—the business supports Christian projects and programs in the community.
Weaknesses
· By promoting the Christian identity, the business risks polarizing consumers and turning them off from the brand.
· The business lacks a broad-based appeal in which Christian consumers can feel satisfied with the company’s values and non-Christian consumers can appreciate the company’s products and services in…...
McDonald's Corporation
This is an attempt to study the history and development of one of the great institutions of United States and a part of the images of the country that has spread in the whole world. As is well-known, the dominance of the world by United States came after the Second World War when the traditional leaders of United Kingdom and Germany lost their predominant positions due to the destructions of the war, and the impact of change in economic order due to the freedom of many countries. This was the freedom of the colonies and United States had been one of the first colonies to be free, and the former colony became the leader, along with Russia which was the pathfinder of the failed social and economic structure of communism. It was a contest between the two to prove the relative superiority of the two systems, and the old…...
McDonald's keep thinking up good deals for their customers nowadays due to the drop in sales and reduction of margins that the company is facing, and one of that is to provide extra benefits to their customers, and this is often achieved by increasing the quantity served by just adding item quantities at a very low price.
Fascinating Mcfacts about McDonald's International. The Times November 11, 1996
McDonald's And Hardees
In a recent visit to two competing fast food franchise restaurants, McDonald's and Hardees, there were many different operational processes that were identified. For example, McDonald's has a more diversified menu that caters to more consumers while Hardees by contrast seems to utilize more of a niche strategy. Both operations seem fairly efficient and effective towards the operational goals that they seem to promote. I think they are both offering the products that they should be. McDonalds has a larger menu and Hardees has more of a targeted niche.
Each organization utilizes technology to meet their operational objectives and operates efficiently based on these objectives. Between the two operations, McDonald's seem to have the technological edge however and their operations are streamlined through a dedication to operational excellence that uses advanced technological systems as a foundation for its business functions. McDonalds must be more efficient to offer the more…...
Prospective Marketing Plan of a Healthy Fast Food Franchise Chain-to-Be
SIMON SAYS -- EAT HEALTHY, EAT SMART
Vision
Today, the average American consumer has little time to prepare home cooked meals. This fact of modern daily living has driven even the most conscientious mother and father into the arms of fast-food chain stores. The result has been the national health disaster of the expanding American waistline and also the expanding American health care budget. Americans, our chain believes, want to eat easy, healthy meals that taste good. Americans, today, in an increasingly image conscious society care about their health and looks but desire a way to have a warm and tasty family meal in a warm family environment that is emotionally as well as physically supportive of such a lifestyle. In other words, no sprouts, but not just fried spuds
Core Values
The core values of our organization are that Americans have a right to…...
mla
Works Cited
Thorson, Esther. (1989) "Products, Positioning, and Market Segmentation." Advertising Age: The Principles of Advertising at Word. Lincolnwood, IL: NTC Business Books.
Harrell, Gilbert. Marketing: Connecting with Customers.
Another food site, that of a chain restaurant in-and-Out Burger, (http://www.in-n-out.com/)is perhaps the most aesthetically dominant, as it does not feature many photographs of the food at all, although it does include general links about the company's history and menu. It primarily creates interest about the regional California chain through old-fashioned images of burgers and fries, stressing the customized, all-natural nature of the good food offered at the stores.
Map the 7Cs for salon.com. Do the same for the New York Times website. How do these maps differ? How are they similar? Now map the 7Cs for a retail site, such as buy.com. Compare the three maps.
Salon.com
Cost: A relatively low cost, functional website. Information available to all surfers.
Convenience: Easily searchable.
Communication: News headlines well-displayed.
Community: Surfers can post reactions to various articles online.
Coordination: Site fairly easy to surf and coordinated between different sections.
Customization: Little customization allowed for various users.
Strategic Choices
The author of this report is asked to do a few things within this report. First, the author is to look at and assess the Grand Strategy Selection Matrix. Second, the author is to review and assess the general business model and strategy of Overstock.com. The author of this report is to then select which of the quadrants that Overstock falls within. While it may be a little difficult to pin them down as they are like other online companies in many ways and they are also different in many ways, the choice is pretty clear to the author of this report which one applies to them.
There are, of course, four cells in the Grand Strategy matrix and they are numbered I, II, III and IV. The first cell is for companies that are in turnarounds or re-entrenchment status, are divesting or are liquidating. Examples of firms who have…...
mla
References
Ning. (2014, October 2). Grand Strategy Choice. Mastering Business Strategy.
Our semester plans gives you unlimited, unrestricted access to our entire library
of resources —writing tools, guides, example essays, tutorials, class notes, and more.
