- Words: 3412
- Length: 12 Pages
- Topic: Business - Management
- Paper #: 61007494
Its importance relies on the fact that the company must quickly adapt to changes determined by the external and internal environment.
Also, the company must quickly identify new opportunities that can be exploited with the help of research and development personnel that is in charge of creating new products designed to adapt to rapid modifications in the customers' needs.
Therefore, the research and development personnel require special attention from the company