Another common assumption is that the development of virtual social interactions based on the ideal self, is not reflective of how real people will interact with you in the real world and therefore could potentially give the individual a false sense of confidence, regarding their ability to appropriately interact in the real world. Yet, many would also argue that confidence is the most attractive social attribute, almost regardless of

Social Media as a Potential Tool in Conflict Resolution: A Facebook Perspective Humans are social animals, and will usually dwell together in communities, based on their beliefs, resources, preferences, needs, risks, and a number of other conditions which may be present and common, affecting the identity of the participants and their degree of cohesiveness. Community In sociology the word community is often used to refer to a group that is organized around common

Social Media and Technology - the Evolution of Social Interactions Social Media and Technology Technology has changed humanity and the whole concept of human interactions in dramatic ways over the last few decades. What we have now is an internet revolution; an era of superior digital connectivity, where the internet controls literally every aspect of human life, from the acquisition of social capital to the maintenance of well-being and social status. Gone

First blogs were the dominant channel for consumers to share their product and service experiences with companies and as Facebook and Twitter have become more dominant, the speed, velocity and volume of feedback has escalated nearly exponentially. All of this now puts consumers in a highly influential position relative to brands (Bernoff, Li, 2008) and the rapid assessment of their social media marketing strategies as well (Hennig-Thurau, Gwinner, Walsh,

social media is a hype these days which has enabled businesses to actually change the way they operate. Social media networks especially Facebook, Linked in, Twitter and now Google Plus have enabled businesses to reach out to those people with whom they want to build long-term customer relationships. A lot of research has been carried out to devise the impact that social media has on businesses. This has enabled

Social Web and Technology: Moving Humans Into Uncharted Territory The internet has changed the way humans interact with each other in every way. It has helped shape an entire generation of social interactions as well as helped people learn in ways that were not possible before. Within these interactions, the very roots of society are created. S these interactions have changed media and shape, the preferences and habits of socialization have