Social Media As A Potential Tool In Conflict Resolution A Facebook Perspective Thesis

Length: 25 pages Sources: 20 Subject: Education - Computers Type: Thesis Paper: #72406219 Related Topics: Social Media, Conceptualizing A Business, Facebook, Social Network
Excerpt from Thesis :

Social Media as a Potential Tool in Conflict Resolution: A Facebook Perspective

Humans are social animals, and will usually dwell together in communities, based on their beliefs, resources, preferences, needs, risks, and a number of other conditions which may be present and common, affecting the identity of the participants and their degree of cohesiveness.

Community

In sociology the word community is often used to refer to a group that is organized around common values and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household. The word can also refer to the national community or global community. Since the advent of the Internet, however, the concept of community no longer has geographical limitations, as people can now virtually gather in an online community and share common interests regardless of physical location

In other words, community indicates a group of people with a common identity other than location. Members often interact regularly. This is the case in a virtual community. A virtual community is a group of people primarily communicating or interacting with each other by means of information technologies, typically over the Internet, rather than in person. These may be either communities of interest, practice or communion. It usually involves users signing up to become members of a community page/network on the internet. Some examples include the following:

A business community is often an administrative community with possibilities to add CV's and other business-related information.

An interest community is a based on specialized areas such as art, golf or bird watching.

A general community is wider in its range - opening for its users to create areas, pages and groups.

Where community exists, it is desirable for freedom, trust and security to exist as well. The result is that the community then takes on a life of its own, as people become free enough to share and secure enough to get along. The sense of connectedness and formation of social networks comprise what has become known as social capital.

1.3 Social Capital

Social capital is defined by Robert D. Putnam (2000) as "the collective value of all social networks (who people know) and the inclinations that arise from these networks to do things for each other (norms of reciprocity)." Social capital in action can be seen in all sorts of groups, including neighbours keeping an eye on each others' homes.

Social Capital Theory gained importance through the integration of classical sociological theory with the description of an intangible form of capital. In this way the classical definition of capital has been overcome allowing researchers to tackle issues in a new manner (Ferragina, 2010). See Table 1.

The Classical Theory

The Neo-Capital Theories

Human Capital

Cultural Capital

Social Capital

Theorist

Schulz, Becker

Bourdieu

Lin, Burt, Marsden, Flap, Coleman

Bourdieu, Coleman, Putnam

Explanation

Social relations: Exploitation by the capitalists (bourgeoisie) of the proletariat.

Accumulation of surplus value by labourer

Reproduction of dominant symbols and meanings (values)

Access to and use of resources embedded in social networks

Solidarity and reproduction of group

Capital

A. Part of surplus value between the use value (in consumption market) and the exchange value (in production labour market) of the commodity.

B. Investment in the production and circulation of commodities.

Investment in technical skills and knowledge

Internalization or misrecognition of dominant values

Investment in social networks

Investment in mutual recognition and acknowledgment

Level of Analysis

Structural (Classes)

Individual

Individual / class

Individual

Group/individual

Table 1. Theories of Capital

Through the social capital concept researchers have tried to propose a synthesis between the value contained in the communitarian approaches and individualism professed by the 'rational choice theory.' Social capital can only be generated collectively thanks to the presence of communities and social networks, but individuals and groups can use it at the same time. (Ferragina, 2010).

1.4 Social capital and Social Networking Sites

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein (2010) define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Social media can take many different forms, including internet forums, weblogs, social blogs, microblogs, wikis, podcasts, pictures, video, rating and social bookmarking. According to Kaplan and Haenlein there are six different types of social media namely: Collaborative projects, blogs and microblogs, content communities, profile. As of October 2010, Facebook is currently considered the largest online social network with over 500 million active users, surpassing other online social networks such as MySpace, Friendster, and Bebo. Originally created by several Harvard students in February 2004, Facebook was modeled after paper pages that Harvard circulated profiling staff, faculty, and students. Facebook originally began as a service only offered to universities, but continually expanded its availability until Facebook allowed global registration in September 2006. Since then, Facebook has grown rapidly, becoming especially popular among younger generations and college students.

Although the premise of Facebook rests with sharing information via an online profile that contains basic information about the user, there have been important additions to the site that have fundamentally changed how users interact with others on Facebook. Facebook introduced the "groups" application in September 2004 as one of its basic features. Groups allows users to share common interests with each other by providing a common space where users can meet others interested in a specific topic, disseminate information about that topic, and have public discussions relevant to that topic. The group application was one of the earliest and still remains one of the most pivotal features contributing to the interactive nature of Facebook. Facebook has also made the wall (where users can post messages on other people's profiles), notes (where users can share their views with blog-like posts), share (where users can post links to external websites on their profile), and fan pages (where users can show support for a public figure), features enabling users to continually interact with each other. Facebook can be described as a fully established global human community located in the virtual world of the internet.

No matter the location, one of the characteristics of every human community is that sometimes tensions may arise when there are disagreements among members. These tensions could sometimes escalate into conflicts.

1.6 Conflict

Conflict is defined by the Concise Oxford English Dictionary as "a serious disagreement or argument; a prolonged armed struggle; and incompatibility between opinions, principles, etc." Conflict therefore permeates every nook and cranny of human lives. We experience controversy with our loved ones, friends, relatives, and co-workers. We see conflict in movies, television, and theatre. We read about conflict in books, newspapers, and magazines and on the Internet. We are beset by wars that we do or do not want. In government, industry, and politics, we see a mix of cooperation, honesty, trust, and reciprocity, as well as arrogance, corruption, greed, and retaliation. In short, we live in a world were conflict exists all the time. Nevertheless, there is always that inherent desire in every human for peace and agreement. Consequently, as much as conflict may seem to permeate the very existence of human life, several methods have been adopted over time to resolve these conflicts as and when they occur.

1.7 Conflict Resolution

Conflict resolution is a range of methods of eliminating sources of conflict. The term "conflict resolution" is sometimes used interchangeably with the term dispute resolution. Processes of conflict resolution generally include negotiation, mediation, and diplomacy. Conflict resolution can sometimes be highly sensitive to culture. For instance, in Western cultural contexts, such as Canada and the United States, successful conflict resolution usually involves fostering communication among disputants, problem solving, and drafting agreements that meet their underlying needs. In these situations, conflict resolvers often talk about finding the win-win solution, or mutually satisfying scenario, for everyone involved (Fisher and Ury, 1981).

In many non-Western…

Sources Used in Documents:

References

Aamodt, A., Plaza, E. (1994). Case-based reasoning: Foundational issues, methodological variations, and system approaches. AI Communications 7(1), 39 -- 59.

Abrahams, B., Zeleznikow, J. (2008) A multi-agent architecture for online dispute resolution services. Expanding the horizons of ODR. In: Proceedings of the 5th International Workshop on Online Dispute Resolution (ODR Workshop 2008), Firenze, Italy, pp. 51 -- 61

Andrade, F., Novais, P., Carneiro, D., Zeleznikow, J. And Neves, J. (2010). Using BATNAs and WATNAs in Online Dispute Resolution. JSAI-isAI, LNAI 6284, pp. 5-18.

Bellucci, E., Lodder, A., Zeleznikow, J. (2004) Integrating artificial intelligence, argumentation and game theory to develop an online dispute resolution environment. In: ICTAI 2004-16th IEEE International Conference on Tools with Artificial Intelligence, pp. 749 -- 754
Hattotuwa, S. (2011) The Future of Online Dispute Resolution (ODR): Technologies to Keep an Eye On. In: Crystal Ball Session at the 2008 Online Dispute Resolution Forum (June 22, 2008), http://ict4peace.wordpress.com/2008/06 / (accessed March 13, 2011)
Knorr, E. (2011) 2004 - The Year of Web Services. IT magazine CIO, 90 (December 2003), http://books.google.com/books?id=1QwAAAAAMBAJ&printsec=front cover&source=gbs_summary_r&cad=0_0#PPA90,M1 (accessed March 13, 2011)
Nielsen Online, (2011) The global online media landscape: Identifying opportunities in a challenging market (April 2009), http://nielsen-online.com/emc/0904_report / nielsen-online-global-lanscapefinal1.pdf (accessed March 13, 2011)
O'Reilly, T. (2011) Web 2.0 Compact Definition: Trying Again (2006), http://radar.oreilly.com/archives/2006/12 / web-20-compact.html (accessed March 13, 2011)
Rule, C. (2006) "ODR and Web 2.0," http://www.odr.info/colin/smu/odr%20and%20web%202.doc (accessed March 13, 2011)


Cite this Document:

"Social Media As A Potential Tool In Conflict Resolution A Facebook Perspective" (2011, March 16) Retrieved May 16, 2022, from
https://www.paperdue.com/essay/social-media-as-a-potential-tool-in-conflict-120724

"Social Media As A Potential Tool In Conflict Resolution A Facebook Perspective" 16 March 2011. Web.16 May. 2022. <
https://www.paperdue.com/essay/social-media-as-a-potential-tool-in-conflict-120724>

"Social Media As A Potential Tool In Conflict Resolution A Facebook Perspective", 16 March 2011, Accessed.16 May. 2022,
https://www.paperdue.com/essay/social-media-as-a-potential-tool-in-conflict-120724

Related Documents
Cyber Bullying and Social Work
Words: 6683 Length: 20 Pages Topic: Children Paper #: 75696247

Cyber Bullying and Its Impact Over the past decade, attention has been drawn to cyber-bullying by the media and researchers. Research on cyber-bullying has covered the various behavior aspects; focusing mainly on demographic and personal factors of the involved individuals. Particularly, the research has been targeted at factors among adolescents; who account for a majority of cyber-bullying cases. Nonetheless, it is important that other populations are studied too -- even adults

Promising Phenomenon That Lends Itself
Words: 26560 Length: 96 Pages Topic: Business Paper #: 20339371

66). Furthermore, social software will only increase in importance in helping organizations maintain and manage their domains of knowledge and information. When networks are enabled and flourish, their value to all users and to the organization increases as well. That increase in value is typically nonlinear, where some additions yield more than proportionate values to the organization (McCluskey and Korobow, 2009). Some of the key characteristics of social software applications

Letter of Intent to Graduate Program in Human Resources Management...
Words: 648 Length: 2 Pages Topic: Business Paper #: 43090342

Letter of intent: Diploma in Human Resources Management at McGill University Over the course of my business career I have had the privilege of exercising leadership in a number of capacities in the marketing field. Most recently, I worked as a marketing coordinator at Best Kitchen and Bath - Modern Lamps. There, I engaged in market analysis; coordinated media-related activities; and increased the company's presence online and at tradeshows. Working for

CCTV the Incursion of Technology
Words: 4289 Length: 15 Pages Topic: Criminal Justice Paper #: 79735708

these little slivers of plastic provide commerce at the swipe of a wrist, but every time that card is swiped, the time, date, location, value, and often the items of a purchase are recorded several times over, by banks, credit card companies, superstores, fashion chains, transport industries, and many other points on the economic tree (Trango, n.d.). These details, over time, can and are used to create a 'picture'