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I do not believe there is anything the website could do to persuade people out of an addiction; the best it could hope for is to persuade people to begin fighting an addiction.
The web site really did not impact me personally, but it was not due to a design flaw in the web site. I am a non-smoker who does not have any plans to ever become a smoker. I grew up in a smoking household and am sensitive to cigarette smoke, so I spent much of my childhood with smoking-related illness. A website that tries to prevent people from smoking does not have to be very persuasive for me to listen to its message.
One of the things that I think the website failed to do, which would have made it more persuasive, was to work with the ABCs of attitude. I think it missed the opportunity to really impact the affect that one feels upon encountering a smoker. I remember...
The photo showed a very unattractive older woman, smoking a cigarette, with a tagline that read something like "Smoking is glamorous." It associated a very negative affect with the concept of smoking. The proposed pictures of diseased organs that are supposed to be featured on cigarette boxes would seem to have this negative impact. Instead, the website showed non-graphic images and presented a lot of useful information, but without a single image that created a visceral gut-punch about smoking. Without creating the visceral emotional response to smoking, I am not sure that the website has the power to move beyond affective response to behavior response and eventually cognitive response. Therefore, I would suggest that the website do more to trigger affective response.
Internet & Electronic Marketing Website & Business Model Target Market & Consumer Behavior Building & Maintaining Customer Relationships F. Recommendations for Website Improvement G. Conclusion H. References Pace University is a comprehensive non-profit university that offers its educational services to online students and to the more traditional brick-and-mortar student. As the university competes with global universities, the web presence must convey the value and quality of the education as well as enable the student to make an
Internet Policy Diane Silversmith Internet Use Policy This memo provides justification for providing Internet access primarily as a business tool, but permitting incidental personal use at America West Finance. Extensive research uncovered significant issues related to Internet misuse that require immediate action. Further, the application of electronic surveillance was found to be an industry best practice that in necessary to protect a company's best interest. An evaluation of all Internet use options is
complexities of doing business in our virtual age, looking in particular at e-commerce but also asking how the presence of e-commerce on the market has affected traditional businesses as well. Once upon a time - that golden age - things were simple. You decided you wanted to grow up to be a bookstore owner. Or a hardware store manager. Or a florist. So you leased a store, bought some
Psychology: The Art and Science of PersuasionMarketing activities are the aptest way to communicate with the customers the products and services a company offers and fulfill their demands. It is a way of contacting consumers by reading their minds about how they want their desired products to be; for that, customer satisfaction remains a priority (Babu, 2014). This paper explores one of the six fundamental principles of Cialdini and displays
Pornography, Women, And the Digital Revolution Digital technologies have gone through a revolutionary period of development over the past twenty or so years. Some say that the digital revolution is helping to facilitate participatory democracy; some say it will "sweep aside the gatekeepers, allowing free expression and broad access to information"; but on the other hand this revolution has the potential to corrupt innocent children by exposing them to "video game
Tail Economics Book Analysis: The long tail. How endless choice is creating unlimited demand In the past, economics' was dominated by vendors that sold a large quantity of only one or two items. The Internet has changed the shape of product offerings. The new economic model, first made popular by Chris Anderson in an article published in Wired magazine, examines the new economic model. This model is based on each vendor