Building trust in e-commerce necessitates a clear indication of rigorous standards of security, data safeguard, transparency of data use, etc. (The effect of IT-based security on feedback mechanisms and trust building in online auction settings)
Morgan and Hunt during 1994 indicate that trust can be generated when firms produce superior resources, uphold high standards of corporate values, communicate information about expectations, market intelligence and evaluations, and eliminate malevolently exploiting their trading partner. Research dealing with trust from the conventional marketing perspective concentrates on an experience-based consequence. But in the online environment, trust is necessary prior to the online shopping experience can occur. One field of major problem for consumers in the development of trust is privacy. As indicated by Luo during 2002 in the field of Internet marketing, invasion of privacy is indicated as the unauthorized collection, disclosure, or other use of personal information. Since the high priority consumers place on privacy the FTC has been actively associated in instituting guidelines for online marketers in putting forth and meeting privacy needs. (Investigating the use of trust cues by top web retailers)
The FTC has depended on just information norms to guide secrecy regulations and industry practice in the U.S. These principles involve "notice/awareness, choice/consent, access/participation, and security/integrity, and redress/enforcement." (Investigating the use of trust cues by top web retailers) Irrespective of the fact that industry has depended on self-regulation, Milne and Boza during 1998 could in a study of about 365 organizations could perceive that about 38% of the organizations notified consumers about collection of personal data, 33% could reveal that the assistance of the information and 26% ask for permission to assist the information. Many organizations apply the Internet to collect information through the involvement of cookies or other types of tracking software without the knowledge of the consumers. Such data collection supplements to the apprehension of the consumer with regard to the privacy concerns. Creating trust may be a solution to the apprehension of the consumers. (Investigating the use of trust cues by top web retailers)
While the consumers generate information online, they desire to have their transactions secured. Consumers must therefore, have some sort of indication or indicator on the web site that will provide as a surrogate trust indicator. Warrington and others during 2000 detect several cues that consumers apply when online. Such indications include polices on privacy, returns and security, and the existence of a company address and telephone number for adopting the alternate ordering procedures. The researchers demarcate that the overall professional appearance of the site also promotes consumer trust. Turban and others during 2002 repeat this and detect policies addressing with privacy and product returns as mechanisms of the model that develops consumers trust in the online merchant. This model incorporates presence of trust certificates and seals such as VeriSign and TRUSTe, along with vendor evaluation like the Better Business Bureau logo. Irrespective of the fact that there are several seal of approval programs, there are two popular programs: TRUSTe and BBBOnline. (Investigating the use of trust cues by top web retailers)
In an assessment of the prioritized Media Metrix 500 Internet consumer websites in 2000, about 23.9% of the sites had some form of seal emblem, symbol or endorsement. The TRUSTe program deals with the just information norms: its authorization to provide notice, select, security, data quality and access. The sites with the TRUSTe seal are evaluated through an initial inspection, seeding, and outside audits. The BBBOnline is intended to assert consumers that their personal information will be protected in cyberspace by the companies those are involved in its privacy seal program. The TRUSTe as well as the BBBOnline programs intend that consumers will feel more confident and have enhanced trust of the online companies exhibiting their seals of approval. Turban and others further promote consumers to dynamically visualize for addresses, telephone and fax numbers, along with trust certificates and the BBB logo when purchasing online.
Zemke and Connellan during 2001 reiterated the significance of several of such signs in their publication Keys to Build...
Computers and the Internet The Naked Mind When Roszak refers to the "naked mind," he means to speak about the capacity and ability of the human mind as compared to the capabilities that the computer machines can do. According to Roszak, how the human mind works has vital differences from how computers process information. Roszak praises the human mind because according to him, the human mind is more dynamic and more independent
S.C. § 302). In contrast, copyright protection for a work created between 1923 and the end of 1977 has already expired currently. With the durational element of copyright protection in mind, one can clearly see how important such protection is for creators. Having one's work meet the requirements for federal copyright protection is of the utmost importance to solidifying long-term and strong protection of one's efforts as a creator and
Clearly from this case and others there is a critical need for the development of safeguards on consumer data captured over the Internet, both of the opt-in (where the customer approves the data being captured) and the non-opt-in variety. An Explicit Requirement for Transparency and Ethical Use of Data Consumers have become increasingly concerned that their data, however acquired, will eventually be sold without their knowledge, eventually leading to the potential
The level of integration within each of these competitors is readily apparent in their approach to developing e-commerce applications. Proposal for Web Presence The following is a proposal for a Web presence which will give PZE Puzzles competitive parity with each of the competitors profiled in this analysis in the short-term and provides the necessary foundation for surpassing these competitors in the long-term. Inherent in this proposal is the need for
The goal of corporate security policies is to identify the procedures, guidelines and practices for configuring and managing security in an environment. By enforcing corporate policy, corporations can reduce their risks and show due diligence to their customers and shareholders (Importance of Corporate Security Policy, 2010). Before making choices regarding the Information Security strategy, long or short-term, organizations need to have a sound appreciative of their sole risk profile. Risk
computers and the Internet. Specifically it will discuss the problems coming in the future of computers and the Internet. There are many challenges and problems facing the future of computers and the Internet. One is the growing number of foreign-language-based Web sites and information online, and translating that information so that users have access to it. At a symposium about the future of the Internet, Eric Schmidt said that
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