Izod Much Press Is Devoted Article Review

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" Pricing the product lower for such a luxury good worked against the product, as did penetrating the market with large amounts of the good. A return to quality, the new CEO of the company, Barth determined, was in order. The product life cycle must be, essentially redefined and resurrected in such a situation. However, today, the brand still struggles. The little lizard is lost, as fancy brands have less cache than they do in the go-go 1980's, but volume sales of even cheaper goods at retail outlets like Wal-Mart dominate...

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There was a style resurrection when briefly preppie fashions came back into vogue, but probably sales did not escalate to the heights dreamed of by Bart, as detailed in this article. Still the message is clear; one cannot radically deviate from past pricing structures, and always put lowering costs as a top priority.
Works Cited

Gallagher, Leigh. (May 31, 1999) "Endangered Species." Forbes. Retrieved on October 2, 2004 at http://www.forbes.com/forbes/1999/0531/6311105a_2.html

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Works Cited

Gallagher, Leigh. (May 31, 1999) "Endangered Species." Forbes. Retrieved on October 2, 2004 at http://www.forbes.com/forbes/1999/0531/6311105a_2.html


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