Personal Management Plan
1- The Juice Pharm
My organization is called The Juice Pharm and is inspired by Clean Juice, a company that is a 100% certified organic juice bar. Every item and ingredient is organic. No GMO (genetically modified organisms), no contaminated food items, all-natural produce from all-natural farmers who believe in sustainability—that is the foundation of Clean Juice’s business. For my organization, I would base my business’s core values on the same concepts and vision of developing a sustainable future and serving clients with healthy, non-toxic, all-organic juice drinks. I want to pursue this business because I myself believe in the concept of sustainability and want to develop a business that promotes the production of healthy, all-organic products for consumers.
2- Mission/Vision/Values
Mission
The mission of The Juice Pharm is to develop a sustainable future by working only with 100% certified all-organic, all-natural farmers to source the fruits and vegetables used to create our juice drinks.
The Juice Pharm is an all-organic juice bar offering organic cold pressed juices, smoothies, and smoothie bowls. Our company offers these products with the intention of staying as environmentally friendly as possible—i.e. we use only glass (no plastics!) in-store and all carry-out purchases are sold in reusable containers or in specially-made biodegradable cartons that do not leave a carbon footprint.
Vision
The vision we have is that by sourcing only certified organic, all-natural foods from a network of farmers, we can revolutionize the farming industry and turn it into what we want it to be: a natural, GMO-free, contaminant free, organic system—i.e., what it is meant to be before large companies like Monsanto take it over and start messing with what Mother Nature has already made. We want to preserve the earth and protect the environment while helping to protect the health of our clients.
Values
Our Belief:
We believe that everything in nature has a purpose and that as far as the foods and fruits and vegetables that we consume go, nature has provided us with exactly what we need—the nutrients, vitamins, minerals—all of the good things that our bodies require to be healthy. We believe that we have a special relationship with nature because we come from nature and are a part of nature. In our modern era of technology and innovation, we sometimes forget that we are connected to the earth, the soil, the water, the sky—all of it. We think that can twist and reshape everything to our convenience without causing a disruption somewhere in the food chain or in the environment or in our own lives and in our own bodies.
When corporations begin modifying foods that grow in nature, altering their seeds and changing their chemical and biological makeup, they are taking what nature has provided it and reshaping it to fit their aims—which are usually profit related. Nature puts people first, not profits. Nature gives us what we need. Corporations tend to sell to us what they want us to buy so that they can profit.
What a Company Should Strive to Be:
A good company is one that puts people before profits. It realizes that by serving people and putting their best interests first, it will attract consumers who appreciate the fact that here is a company that wants to do what it is supposed to do—serve the client. By serving the client, profits will follow because every consumer engages in an exchange of value for the products and services that the company provides.
We understand that. And we envision a world where more and more companies wake up to the reality that consumers matter and that they want to live in a sustainable world. They are tired of the corporate greed and rampant violation of nature that large corporations unethically engage in so that they can maximize profits by creating Frankenfood that never dies. Nature’s foods for us are not intended to live forever: we are meant to eat them fresh because that is how we maximize their benefit for our bodies, minds and spirits.
What We Envision:
We envision a world where fresh, good, healthy, all-natural and organic food can be had—and we aim to get us there one step at a time by never backing down on our principles or our goal of helping to create that sustainable world.
3- Organizational Culture
Equality and Diversity
The organizational culture of The Juice Pharm is rooted in the idea that equality and diversity are things to celebrate not to shun. We all live on and share in the wonders of this planet, and our organizational culture reflects the...
References
Entrepreneur. (2008). Richard Branson: The PT Barnum of British business. Retrieved from https://www.entrepreneur.com/article/197616
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Subramanian, R. (2013). Chipotle Mexican Grill, Inc.: Food with integrity. Ivey Publishing.
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