Lee Iacocca the Man Who Term Paper

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.. business performance and long-term economic success; the responsibility for the sparing use of our planet's resources and for maintaining an intact environment for present and future generations, and the responsibility for the people involved in or affected by our company's business activities and for society as a whole" ("Chrysler Group," Internet).

Currently, Daimler-Chrysler is headed by Dr. Dieter Zetsche, appointed in 1998 and until the year 2010. His leadership style is wholly based upon the company's "Integrity Code," being guideline... which defines limits to the activities of employees worldwide... And contains rules of conduct concerning international transactions, conflicts of interest, the issue of equality, the role of internal monitoring systems (and) the right to the fulfillment of statutory standards." As to the company's ethics, it currently adheres to the Sarbanes-Oxley Act "which is applicable to board members and other senior officers" within and
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without the company. Also, Daimler-Chrysler "acknowledges its social responsibility and commits itself to the nine principles of the U.N. Global Compact Initiative" which are valid worldwide ("Chrysler Group," Internet).


Without a doubt, the influence of Lee Iacocca, despite the fact that he has not been involved with Chrysler for more than fifteen years, continues to be felt throughout the company. Simply by reading Daimler-Chrysler's company objectives and responsibilities, one can sense the presence of Iacocca. Thus, the story of Lee Iacocca and how he saved Chrysler from extermination is one of "himself, Chrysler and world competition and concerns the evolution of management, technology and marketing" and sheds much light on the leadership of one of America's greatest chief executives (Levin, 1995, xii).


Chrysler Group." (2006). DaimlerChrysler. Internet. Retrieved…

Sources Used in Documents:


Chrysler Group." (2006). DaimlerChrysler. Internet. Retrieved at http://www.chryslercorporation.com.

Ingrassia, Paul and Joseph White. (1994). Comeback. New York: Simon & Schuster.

Levin, Doron P. (1995). Behind the Wheel at Chrysler: The Iacocca Legacy. New York:

Harcourt-Brace & Company.

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