¶ … Lexus and the Olive Tree" by Thomas L. Friedman.
Book Review of "The Lexus and the Olive Tree," by Thomas L. Friedman
We begin our essay on this highly informative yet brilliantly written magnum opus with a certain reflection on the title of the book, "The Lexus and the Olive Tree." The Lexus in the book title offers a great deal of priceless smattering on the technological advancement that the constant and revolutionary process of globalization has brought along to our world where distinct cultures have evolved and national aspirations are sky-high. This cultural mix of identity, customs, traditions, conventional ways of functioning as a society and national ambitions as well as the traditional roots and stability is what the avid traveler has referred to as The Olive Tree.
In his wonderful and evidently triumphant attempt at the media and cyberspace world and current affairs, he advises his readers to strike a balance between the community values and strengths as well as functioning of global economy and the technological and economic requirements that have become necessities in reality. The author is of the view that no matter how we manage or perceive it, there is a dire need to comprehend the significance of balancing the community components as well as the technological elements. Both have to work together. Both are interdependent and perform parallel to each other towards the building up of a society.
From the introduction right up to page 305 of his masterwork, the author not only presents his logical thesis but also his supportive and side arguments and ideas and opinions that make a lot of sense. The rest of the book follows the same pattern but somehow seems to have lost the previous clear line of reasoning. By defining what globalization process is all about and providing detailed accounts of how this intricate process dictates the success of our society today by bringing about positive changes in life, the author puts forth his thesis that globalization is a system recognized worldwide and is solely responsible for replacing the Cold War system...
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