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Changes in Consumer Behaviors Linked to Online Discount Travel Deals

Today, we live in a world where consumers are constantly demanding goods and services faster and cheaper. In order to meet this heightened demand favoring extreme discounts at the click of a button, online discount retailers have begun to open up new daily travel deals, where amazing discounts on travel packages and locations entice online consumers into purchasing spur of the moment getaways. For example, LivingSocial's official website provides to categories of travel deals, one being "escapes" and the other, and the other is "adventure." While escape provides special rates on hotels and resorts, adventure provides special rates on activities such as tours and different activities. Now, how do these online daily travel deals affect purchase behavior? There are a number of changes in consumer behavior that have come as a direct result from such online discounted travel deals. Consumers are moving towards a more convenient purchase for travel deals online, and are often purchasing travel packages on the spur of the moment, rather than the more researched and informed position of typical travel purchases.

The idea of convenience and the internet go hand in hand. Thus, online travel packages embody that sense of easy purchasing in order to entice consumers who may have otherwise not wanted to go on vacation in the first place. One of the major target markets should be the ones who live near the area because of convenience. Packages such as Near Palm Springs which includes a two night stay in a suite, a bottle of champagne, two pool side boxed lunches, and a bag of beauty packages is a great deal but it may be out of the budget for those who have a go a long way to get to La Quinta, California. For those who are only a drive away it is a great deal for $275 (originally a $558 package) because they do not have much more expenses needed. As such, local tourism and travel is increasing with the rise of popularity in such sites. Where once consumers would rather prefer to book travel packages much further away from home to get the whole vacation and traveling experience, many consumers are now booking travel packages that are much closer to home because of the sheer percentage of savings that entices them to enjoy a little bit of the tourism in their own cities and regions. For those who do not live anywhere near Quinta, California, it would cost additional money to get there. Going from Philadelphia to California is another $1,000+ for a round trip so it would cost a lot more which can be a major deciding factor block. But those who are already traveling to the area, LivingSocial is a great place to find great places and entertainment. In this, consumer behavior within the realm of travel is expanding to include local purchases that encompass entertainment more so than the actual process of traveling. It would also be hard if the package has specific departing cities. Globotours only depart from Houson, Los Angeles, San Francisco, and New York. It would be hard for someone living in Florida to even consider the package because they would have to go to one of those cities to depart. So location is a big factor in deciding whether to buy the deal or not.