Margaret C. Campbell And Caleb Warren. "The Research Paper

Length: 3 pages Sources: 3 Subject: Business - Advertising Type: Research Paper Paper: #95661981 Related Topics: Advertising, Media Bias
Excerpt from Research Paper :

Margaret C. Campbell and Caleb Warren. "The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back." Journal of Consumer Research (2015).

This article is focused on presenting the findings of seven research studies that intended to reveal some of the factors that influence people's attitude towards reaching objectives and their impact. The study involved human subjects and took several months. The human subjects involved in the study are overweight individuals interested in losing weight.

The study started by selecting the human subjects involved in the study based on several criteria. The selected subjects were administered a questionnaire in order to determine their initial situations. They were psychologically evaluated in the initial step of the study.

Throuhout the stydy, subjects were monitored by having them respond to questionnaires and submit information about their activity and actions regarding their objective reaching progress and their psychological attitudes. This information was submitted on a weekly basis and was analyzed by psychologists involved in the study.

The studies have revealed the fact that there is an important progress bias in situations where consumers try to reach an objective. In other words, consumers tend to weigh more their positive progress, while not granting...


This can be considered one of the reasons that keep people from reaching different goals.

The results of the study are very important for how marketers in different lines of business communicate. Those in the weight loss industry have a reason for which dieting or exercising does not work in certain situations. This allows them to better communicate their products and their benefits.

Michaela Draganska, Wesley R. Hartmann, and Gena Stanglein (2014) Internet vs. Television Advertising: A Brand-Building Comparison. Journal of Marketing Research.

This article focuses on challenging many advertisers' belief that TV advertising is more efficient than Internet advertising. Their disbelief in the online industry prevents them from allocating larger budget shares to online advertising. They consider TV advertising the most important communication tool, determining them to docus their efforts and budget on this channel.

The study was performed on a large number of participants panel. Human subjects in this study were asked to reveal their advertising experience with Internet and TV channels. Several ad types were used in this research.

The results of the study are very interesting.…

Sources Used in Documents:

Reference list:

1. Margaret C. Campbell and Caleb Warren. "The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back." Journal of Consumer Research: February 2015.

2. Michaela Draganska, Wesley R. Hartmann, and Gena Stanglein (2014) Internet vs. Television Advertising: A Brand-Building Comparison. Journal of Marketing Research: October 2014, Vol. 51, No. 5, pp. 578-590.

3. Neeru Paharia, Jill Avery, and Anat Keinan (2014) Positioning Brands Against Large Competitors to Increase Sales. Journal of Marketing Research: December 2014, Vol. 51, No. 6, pp. 647-656.

Cite this Document:

"Margaret C Campbell And Caleb Warren The" (2015, April 10) Retrieved January 23, 2022, from

"Margaret C Campbell And Caleb Warren The" 10 April 2015. Web.23 January. 2022. <>

"Margaret C Campbell And Caleb Warren The", 10 April 2015, Accessed.23 January. 2022,

Related Documents
Weight Loss Restaurant When One
Words: 2701 Length: 7 Pages Topic: Agriculture Paper #: 43926238

In most fast foods there is a kid's corner and there are even nice persons entertaining them while you indulge yourself with their good, but not so healthy food. However, all over the world, fast food restaurant chains started diminishing the quantity of fat they use in preparing their products due to societal pressure and obesity statistics. Moreover, they have started to introduce on their menus, dishes such as salads

Weight Loss Restaurant Burton, Scot,
Words: 2285 Length: 6 Pages Topic: Business - Miscellaneous Paper #: 35181052

Though the issue does not specifically address food sustainability, i.e. better healthy options in the industry it does demonstrate a change that was significant in the industry and made McDonalds and other convenience restaurants more aware of the lack of sustainability in their practices, an excellent step in creating a more sustainable built environment. Marvin, Simon, and Will Medd. "Fat City." World Watch, September-October 2005, 10. A fascinating study done by

Weight Loss & Detoxification Nutrition
Words: 1204 Length: 4 Pages Topic: Health - Nutrition Paper #: 40565233

Maybe hundreds of years ago it was enough to eat food without supplements, but now too much of the food supply is drained of its natural nutrients for a dieter to get enough nutrients without supplements. As part of my Fat Flush plan, the first thing a person has in the morning is a laxative known as psyllium husks, and they take cranberry drinks as a diuretic. Haas: I recommend

Weight Loss Through Text Messaging
Words: 4018 Length: 10 Pages Topic: Healthcare Paper #: 92701191

The text asked for the patient's fasting blood sugar and included the date and time of the message. When patients entered their blood sugar, the system sent a confirmation message. Any results below 70 or greater than 400 were flagged and routed for further intervention by a registered nurse dedicated to the study. Additionally, the patient received appointment reminder messages at 7 days, 3 days, and 1 day prior

Weight Loss From a Personal Perspective
Words: 3956 Length: 11 Pages Topic: Not Specified Paper #: 47779302

Gastric Bypass Weight Management 3 UD Physical/Biological Physiological Consequences and Health Risks of Excess Body Weight Description of Concrete Experience: I chose to have gastric bypass surgery because I was dealing with high blood pressure, high cholesterol, and diabetes due to my weight. Over time, my weight had just continued to creep up until it reached a point that made it really dangerous for me. Additionally, back pain, knee pain, and joint pain

Weight Loss and Exercise
Words: 2971 Length: 8 Pages Topic: Business - Miscellaneous Paper #: 46638319

health and quality improvement. Specifically it will discuss how to manage weight with proper diet and exercise, including the quality improvement process of how to achieve a healthy weight. As with many people in the United States today, I have experienced a weight gain, and this seems to be increasingly common in college. My weight is out of control, and I want and need to improve my health with