Market Dominance Essay

Length: 2 pages Sources: 1+ Subject: Education - Computers Type: Essay Paper: #40993660 Related Topics: Antitrust, Monopoly, Target Market, Microsoft
Excerpt from Essay :

Antitrust Practices and Market Power

The modern business environment is increasingly characterized by the proliferation of emerging monopolies in various industries. One of the industries that have experienced an increase in budding monopolies is Information Technology, particularly with the growth and development of social media and networks. Technology companies have rapidly developed into monopolies because of the connection between attractive business opportunities. The growth of leading technology companies into monopolies has also been fueled by their efforts to gain and maintain market power. However, some of these companies such as Google, AT&T, Standard Oil, Microsoft, and Facebook have been investigated for antitrust behavior.

Similar to Google, Facebook is company whose growth and development is partly attributed to the failure by Microsoft to strangle it like it did to Netscape a decade before. Facebook's business and


The company developed into a monopoly because of the increase in the costs of switching to another network. Even though it has not been the target of considerable antitrust attention, Facebook was recently investigated for antitrust behavior. The company agreed to regular audits by the Federal Trade Commission of its privacy policy because of the need to protect the privacy of its users (Fox, 2013, p.32). Google's antitrust investigations were fueled by allegations that the firm was abusing its dominant market position or market power in Internet searches (European Commission, 2014). The company was accused of unfair treatment of its services in unpaid and sponsored search results as well as preferential placement of its own services.

The antitrust investigations on Google and Facebook were fueled by alleged violation of some antitrust laws like the Sherman Act and Clayton Act. Generally, antitrust laws are enacted to prohibit illegal and unfair business practices and help in limiting the presence of monopolies for any industry or sector. Google's antitrust investigations were fueled by violation of European Union regulations i.e. Article 102 TFEU in some of its operations (European Commission, 2014). Facebook and Google were also investigation for violation of the Sherman Act and Clayton Act, which prohibit attempts by any firm to monopolize and efforts to stifle competition respectively.

The antitrust behavior i.e. firms having power in the market is associated with some pecuniary and non-pecuniary costs. The pecuniary costs are mainly associated with…

Sources Used in Documents:


European Commission (2014, October 24). Antitrust: Commission Probes Allegations of Antitrust Violations by Google. Retrieved November 13, 2014, from

Fox, J. (2013, January). The Web's New Monopolies. Atlantic Monthly, 30-34.

Windrum, P. (n.d.). Back from the Brink: Microsoft and the Strategic Use of Standards in the Browser Wars. Retrieved November 13, 2014, from

Cite this Document:

"Market Dominance" (2014, November 13) Retrieved August 19, 2022, from

"Market Dominance" 13 November 2014. Web.19 August. 2022. <>

"Market Dominance", 13 November 2014, Accessed.19 August. 2022,

Related Documents
Market Dominance When a Company
Words: 466 Length: 2 Pages Topic: Business Paper #: 88648209

A challenger thus goes for an all out attack against the leader in order to gain market share. In the field of pharmaceuticals, for example, Merck would be seriously challenged by Pfizer because both companies are massive in size and are targeting almost the same areas. Some of the strategies attained by a challenger would include Frontal attack (offering new and better products at lower price) Leapfrog (offering treatment

Market Leadership Report Final Project
Words: 3168 Length: 9 Pages Topic: Business Paper #: 9237729

Office Depot started its operation five years after Staples. The company has aligned its business strategy to target increasing its market share through business policies similar to those undertaken by Staples Inc. The company is locally owned and faces difficulties in capital expansion to be able to roll more distribution outlets similar to Staples. This has incapacitated the company in acquiring economic of scale in operation. The company currently

Market Failure the OECD Defines
Words: 564 Length: 2 Pages Topic: Economics Paper #: 63880336

Government can have some influence on market failures, but cannot eliminate them. Conditions of perfect competition are usually created outside the influence of government. Often, government policy contributes to market failure rather than prevents it. Government can, however, reduce the impact of market failure. The programs by which government would do this must be well-conceived and well-executed, however, or they can worsen market failure. An example of this would be

Market Summary/Swot Analysis Victory Motorcycles:
Words: 874 Length: 3 Pages Topic: Transportation Paper #: 54769487

Even public transportation is growing more expensive, given that cash-strapped states are raising fares. SWOT Analysis: Strengths Victory offers customizable bikes with great value and power, according to its promotional literature. I Weaknesses Victory began as an "offshoot" of Polaris Industries, which is mainly known for marketing snowmobiles and ATVs. Amongst the target audience, particularly in the South and areas where snowmobiling is uncommon, it may have little brand recognition. Opportunities The economic downturn and demand

Moxie" Market Analysis Every Individual
Words: 1833 Length: 7 Pages Topic: Energy Paper #: 15755426

Once the technology is recognized as effective, by the industry and enforcement agencies these mines could even be offered deductions as a result of their reflected commitment to reduce injury and fatalities in the industry, through the provision of "Moxie" to employees. This jump in efficacy could reasonably take place, given the relative cost of the equipment and the desire of the industry to have such technology in as short

Automobile Market Conversations and Trend Is Often
Words: 3217 Length: 10 Pages Topic: Business - Advertising Paper #: 55171957

automobile Market conversations and trend is often dominated by branding. Toyota as a brand, has redefined the automobile market. In the year 2010, Toyota's category has made it dominant of the world market commanding 11% of the market share (OICA, 2010). Toyota as a brand is well positioned in the market and perceived as the maker of fuel-efficient models, with Corolla becoming one of America's favorite compact cars. Toyota