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Ideally, the promotional campaign would involve reputable websites to add to the credibility of the university, such as business magazines and journals, or job recruitment websites with a good reputation, as some of the students may be looking at such sites, in search of a more rewarding career.
Pricing and how courses are priced
Because the campus is virtual and not brick and mortar, it would demand less financial overhead than a regular university, but it should not be so inexpensive that good teachers could not be recruited and salaried at a competitive rate. Furthermore, too low a price could cause prospective...
These statistics could be monitored, to ensure quality control, and possibly published in an anonymous format as testimony to the consistency of the different sections. Also, an alumni section on the promotional website could document the success of future graduates, and testimonies to the effectiveness of the program.
Online Business Expansion Plan: Hot Dragon Viability of Product or Service Hot Dragon is a company that provides spicy mustard and hot sauces of various types. The company is going to start offering its hot sauces and spicy mustard online, so it can be directly shipped to customers. That will be more convenient for those customers, since they will not need to be concerned with heading out to a store to buy
Marketing Plan Mission and Business Objective Products and Services Keys to Success Macro Environment Economic Value Added Cash Value Added Cash Flow Return on Investment This report is a detailed marketing plan for a new financial service company called Online Analyst, Inc. The company is a combination database management company that also specializes in the financial services markets. The company will offer a plethora of information, data and financial-based market services such as online real time market segment
Electronic Business Plan eBusiness Plan Electronic Business Plan Introduction What follows in this report is an elaborate and specific business plan for Acme Online Services. The goal of Acme Online Services (AOS) will be to provide a plethora of personal assisting and concierge services that are typically only available in brick and mortar-based stores. Acme Online Services will serve as a personal assistant to provide users a series of services for both personal
They worked with the FTC to define the following four Fair Information Practices, rules designed to prevent companies from abusing the information they receive through online profiling (Computer law tip of the week, 2000): Rule 1 (Notice): A company must notify customers that it uses online profiling to track their online habits. If it collects personally identifiable information about customers, such as their names, addresses or telephone numbers, the company's
Business Law The 1988 and later 1992 Supreme Court decision in Cipollone v. Liggett Group, Inc. illustrates the functions and role of law in business and public health. This case relates to the tobacco industry's culpability in promoting smoking through marketing campaigns after knowledge of the detrimental effects of smoking, and in spite of the mandatory Surgeon General Warning labels that had been federally mandated since the 1960s and the Federal
Old Navy's Mobile Marketing Campaign Over the last several years, there has been a shift in consumer tastes. This is because the overall demographic is changing with more of a younger audience becoming the largest segment. To reach out to this new audience, requires changing the basic strategy that is being used during this process. This means that traditional approaches are no longer valid. Instead, there must be an emphasis on