Ideally, the promotional campaign would involve reputable websites to add to the credibility of the university, such as business magazines and journals, or job recruitment websites with a good reputation, as some of the students may be looking at such sites, in search of a more rewarding career. Pricing and how courses are priced

Because the campus is virtual and not brick and mortar, it would demand less financial overhead than a regular university, but it should not be so inexpensive that good teachers could not be recruited and salaried at a competitive rate. Furthermore, too low a price could cause prospective...

These statistics could be monitored, to ensure quality control, and possibly published in an anonymous format as testimony to the consistency of the different sections. Also, an alumni section on the promotional website could document the success of future graduates, and testimonies to the effectiveness of the program.