Marketing In Health Care Term Paper

PAGES
2
WORDS
576
Cite

Marketing in Healthcare Catholic Healthcare West

Catholic Healthcare West (CHW) is a not-for-profit healthcare organization serving parts of Arizona, Nevada and the majority of California. With 42 hospitals it is the largest Catholic hospital system in this part of the United States. The organization focuses its services upon the poor, who cannot afford private hospital services. Regardless, the aim is also to provide high-quality healthcare to those in need. The target market is thus the poor in the western areas of the United States.

Taking into account the size of Catholic Healthcare West, it should not be a problem to implement new services without a loss of either mission or customers. New services should however be implemented with the proper care to ensure that the focus remains as originally intended.

The service management strategy of CHW has always been collaborative. By collaborating with...

...

Both Catholic and non-Catholic groups and hospitals have been welcomed to serve this worthy cause. Collaboration has helped CHW to meet the challenges presented to the non-profit healthcare industry in the modern world. The system is thus sponsored by various charity organizations throughout the western part of the United States. As stated, CHW features 42 acute care facilities. These include 7,088 acute care beds, 1,175 skilled nursing beds, 36,000 full-time employees and 6,500 physicians. The cost of services to the community and the poor during FY99 amounted to $434 million.
It is entirely possible, and even essential, for CHW to move towards a paradigm of prevention and wellness rather than focusing on sickness and cure. This can then indeed be…

Cite this Document:

"Marketing In Health Care" (2003, July 23) Retrieved February 22, 2024, from
https://www.paperdue.com/essay/marketing-in-health-care-152989

"Marketing In Health Care" 23 July 2003. Web.22 February. 2024. <
https://www.paperdue.com/essay/marketing-in-health-care-152989>

"Marketing In Health Care", 23 July 2003, Accessed.22 February. 2024,
https://www.paperdue.com/essay/marketing-in-health-care-152989

Related Documents
Health Care Services for the
PAGES 10 WORDS 2754

1903). The management goal for HCH is to improve the effectiveness of health care delivery to the homeless and indigent of Milwaukee in close partnership with the community. In this regard, the management of the HCH community health center requires careful and timely coordination between the community health care specialists, including family practice physicians and advanced practice nurses, who provide accessible primary care preventive health services. There are also management

Marketing (Ethical Issues) Ethical Issues in Marketing Healthcare Products Ethical Issues Associated with the Marketing Strategy In the case presented above, there are the ethical and epistemic issues in direct-to-customer drug advertising, apart from other issues. There has to be a balance of ethics and purpose of work when it comes to the marketing of the pharmaceutical drugs within the health facility. It is not supposed that a member of the facility is

The managers in healthcare organization need to come up with strategies to make a balance between the quality and quantity of healthcare provided to clients in order to increase their throughput. This includes making the admission and discharge process as smooth as possible for clients as well as ensuring that clients have access to the best quality of healthcare. References http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Magazines/Marketing%20Health%20Services/MarketingHealthServices.aspxAmerican Marketing Association. (2012). Marketing Health Services Retrieved September 7th, 2012,

These products and services, then, offer clients/patients with alternatives that ultimately require them to change their lifestyle, including their subsistence to medical or health care. To counter this detrimental effects of substitute products and services that "promise" wellness and health of the body, the hospital must develop a "credibility campaign" in which both doctors and patients must become advocates for the hospital and medical/health care in general. Doctors will be

Through referrals, word-of-mouth, medical communities, and online platform, market and highlight generalist and specialist doctors as one of the best in the state of California. Conduct 'marketing through reputation,' word-of-mouth marketing primarily sustained by patients/clients Diversification Development of a program that reaches out to a wider, less-medical-oriented market. Good Sam could develop health & wellness programs as part of its daily healthcare services. The objective of the program is to promoting

Health Care Delivery Systems The structure and organization of the resources that make it possible to provide health care services to target populations is referred to as a health care system. The variety of health care systems is very wide with strong evolutionary histories tied to the governments, religious organizations, charitable organizations, labor unions, and for-profit market participants. Five Health Care Delivery Systems Reid set out around the world to study healthcare systems