In a similar manner and with common purpose is the Brazilian Association for Teleservices (Associacao Brasileira de Telesservicios), except that this is concentrated most notably on this particular type of marketing services (teleservices and telemarketing). The area of activity is in fact vast and covers any telemedia, including thus call centers etc. The association was created 19 years ago, in 1989, and has grown tremendously in number of members in these years. In a similar manner to the ABEMD, the company aims to both disseminate information and provide guidance and help for its members, as well as a framework where information and experience can be shared between the members. In terms of instrument, an important one is the magazine that the association publishes, the Chamada Geral.

An important and original direction for the ABT is its association with NGOs, which can be instrumental in carrying the message across to both the associated partners and the other entities with which the members interact.

As we can see, the main marketing institutions in Brazil are somewhat similar both in terms of their common message, vision and purpose, and in terms of their internal infrastructure. Generally organized as associations,...

Support is diversified and goes from information to technical support to simply providing a mean by which the members can exchange experiences, opinion and ideas and to encourage members of these associations to communicate. As mentioned, Brazil is a huge country, both geographically and in terms of the population levels and this type of collaboration can only be encouraging.
Bibliography

1. On the Internet at http://www.abemd.org.br/English/Default.aspx.Last retrieved on January 30, 2009

2. On the Internet at http://www.dhl-globalmail.com/servlet/exittracking?target=http%3A%2F%2Fwww.abt.org.br%2F&xmlFile=5001815&lang=en.Last retrieved on January 30, 2009

On the Internet at http://www.abemd.org.br/English/Default.aspx.Last retrieved on January 30, 2009

On the Internet at http://www.dhl-globalmail.com/servlet/exittracking?target=http%3A%2F%2Fwww.abt.org.br%2F&xmlFile=5001815&lang=en.Last retrieved on January 30, 2009