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Marketing
Many companies now use suppliers to produce raw materials or parts instead of producing these components themselves. In the extreme, companies such as Dell Computer own no production facilities and have suppliers make everything to order.(This type of company has been nicknamed a "virtual corporation.") Do you think buyers and suppliers are likely to be more cooperative or more adversarial in this type of corporate structure?
The development and sustaining of any virtual corporation needs to be completely built on the foundation of being as responsive to the demands of customer first. As both suppliers (sellers) and buyers (manufacturers) both benefit from increased order accuracy and velocity, the levels of collaboration being accomplished between these two groups is at their highest levels ever. There are many factors that are contributing to this high level of collaboration between suppliers and buyers, yet foremost among them is the critical need for supply chains to be as demand-driven and as a result, as agile as possible. The critical need for supply chain visibility is what makes this collaboration also critical. From the most simplistic products to the most complex that often have services sold as part of the total solution delivered to customers, the ability to commit and deliver on a specific date for delivery all hinges on collaboration between suppliers and buyers. This is just one instance of the critical need for this link between supplier and buyer, yet there are many, many more that are specific production, product customization, pricing, services, and support.
Synchronizing the customers' demands with the supply chain is critical for any virtual corporation to compete globally (Manufacturing Engineer 2005). This extends past the supply chain planning and execution and also includes logistics practices that both suppliers and buyers share Aberdeen Group (2006). The bottom line is that for both suppliers and buyers to be able to grow their respective businesses, the need for tight synchronization and collaboration has never been greater. Accentuated by the increasing speed of product lifecycles and the need for greater control of costs that ever before, synchronization and collaboration of supplier and buyer information to sustain companies moving towards being virtual corporations was never been greater.
References
Aberdeen Group (2006). Best Practices in International Logistics. Aberdeen Group Research Report, January, 2006. Boston, MA.
Manufacturing Engineer (2005). The goal of synchronized demand. IEE Manufacturing Engineer Magazine. August/September, 2005. Pages 32-35
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