Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Therefore, company will no longer have to send their electrician to install the alarm system. His presence within the company is however compulsory for he will have to attend any complaints and additional services required by the buyers.
The distribution will be a direct one, no intermediaries interfering in the process. The client will be able to pick up the product form the company's location, reducing as such the company's logistic expenses.
4.3 Promotion Plan
The PortaAlarm will be promoted both directly and indirectly. The direct strategies imply that Starlet Alarms will present the new product to their customers with the aid of their sales representatives. The telesales staff will contact the past customers they have in the company's database and will inform them of the new product. They will emphasize on the benefits of the PortaAlarm as a product combining the benefits of the smoke and burglar detector.
The indirect promotional strategies imply that Starlet Alarms will implement a marketing campaign through which they will advertise their products. These could include television advertisements, radio announcements, street banners and fliers, as well as online advertisements. The need for additional promotional strategies is obvious even if it's estimated to increase promotional costs by 12% during the first year of selling the PortaAlarms.
Other promotional strategies could refer to the free instalment of the alarm system at the domicile of the buyer, by the company's electrician.
4.4 Pricing Strategy
The retail price to the final consumer will have to be established...
In addition, it will have to ensure a profit for Starlet Alarms. They initially purchase the PortaAlarm for a cost per unit of $300 and the manufacturer has established a recommended retail price to the end-consumer of $600. This amount should be sufficient to sustain Starlet Alarms in reaching their financial goals.
The pricing strategy should be the variable price strategy, meaning that the price to the final consumer will modify when any change occurs in the prices of commodities or other factors of influence.
5. Projected Income Statement 2008/2009
Starlet Alarms expects to increase their total revenues for 2008/2009. But the promotion of the PortaAlarm will also generate increased expenditures. Here is how the income statement for 2008/2009 could look like:
SALES
Traditional alarm systems 740,000
PortaAlarm systems 360,000
Parts and services 40,000
COST of GOOD SOLD 430,000
GROSS PROFIT 710,000
OPERATING EXPENSES advertising and promotion commissions 110,000 travelling and allowances 35,000 telesales staff salaries 66,000 admin. staff salaries 66,000 electrician salary 50,000 directors' salaries 88,000 office and warehouse overheads 70,000 general admin. expenses 25,000 depreciation 14,000
NET PROFIT BEFORE TAX 176,000
References
Starlet Alarms
2002-2007, the Marketing Mix (the 4 P's of Marketing), Net MBA, http://www.netmba.com/marketing/mix/,last accessed on February 6, 2008
The company tried breakfast food with little success, and failed at branching out into music as well. Overall, there is little evidence that Starbucks can be anything other than a coffee company. Despite the weaknesses, there are a number of great opportunities in the market. The best is the opportunity that Starbucks is already pursuing in emerging markets. There is a strong focus on Asia and the Middle East. The
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Plan Description of the Product The product is coffee, or specifically it is high end coffee, expertly roasted and made available to coffee shops, institutional customers and retail customers over the Internet. There are several elements to the product. The first is the beans, which are sourced from equatorial regions around the world. There are different breeds and cultivars of coffee available on the market. Coffee, like wine grapes, picks up
Safety of participants; 2. Welfare of participants; and, 3. Quality of course offerings. Critical Issues The critical issue facing this enterprise is the need to provide a rigorous and challenging survival course while ensuring that its features are safe and that all participants will be able to complete the training with support and will find the experience empowering, exciting, satisfying and even fun. Marketing Strategy Mission The mission of the survival course instructions provided by the
Marketing Plan for Coca-Cola Marketing Plan for Coca Cola Coca-Cola, the most valuable brand in the beverage industry has the largest customer base, the strongest brand image, and a huge supply chain and distribution network all over the world. The Coca-Cola Company formulates effective marketing strategies to present its Coca-Cola drink to its most potential target consumers in the local and international markets. Coca-Cola is widely available in more than 200 countries
There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in