3 Competition As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of over $6 billion (Ferguson, 2004). The top five competitors of Sweettreats would be: Starbucks, Nestle, McDonald's, Dunkin and Gloria Jean's. Gloria Jean's is among the leaders of the industry and they basically address their products to the young population. The corporation is based

Marketing Planning The marketing planning revolves around three major concepts the swimming pool organization must consider: the segmentation criteria applied to the audience, the identification of the target market, or markets, and finally, the positioning of their products and services. Segmentation There are numerous criteria used to segment the market and identify those particular groups of individuals to which to address the service. The most relevant criteria include demographics, income or personal

Likewise, McCain (2003) reports that, "The United States is a dog-loving nation. The American Veterinary Medical Association says about 36% of U.S. households own dogs, compared with 31% that own cats. The most popular breeds, the American Kennel Club says, are Labrador retrievers, golden retrievers and German shepherds" (2). According to the Southwest Boston Dog Owners' Group (2007), "The number of licensed dogs in Boston is 8,500; Animal Control

Obesity Prevention Marketing Plan Obesity Prevention Nonprofit Organizational Marketing Plan The primary purpose of this report is to help investors understand the need for a program which will help reduce obesity throughout the UK and then less developed countries in Eastern Europe. The problem is that the environment that many developed countries have created for themselves advances obesity without intending to. There is also the danger among less developed countries, that are beginning

Marketing Manager's Role Marketing Plan Over the last several years, the newspaper and magazine publishing industry has been turned upside down. Part of the reason for this, is because the Internet is creating an alternative medium that providing readers with free information. As a result, a host of different newspapers and magazines have been struggling with declining subscriptions. A good example of this can be seen with the continued implosion in

Marketing Plan Item Page Product Description Value proposition 3 Features and Benefits Target market Competitive Analysis Strengths Weaknesses Opportunities Threats Marketing objectives Measures Pricing strategy Distribution strategy Marketing promotion The Budget Sales Forecast Table 5.1.2 Marketing Expense Budget The founders of Dropbox Inc. have formulated this three-year marketing plan with an aim of securing additional funding for growth as well as to inform potential investors, as well as existing customers of not only the service's direction but also its current status. Initiated only six years ago, Dropbox has