- Words: 1367
- Length: 5 Pages
- Topic: Business
- Paper #: 68410212
Dole and Chiquita - Organic Bananas
Going (Organic) Bananas
When it comes to bananas, Dole has long been at a disadvantage. Dole is association for most Americans with pineapples and with various shady dealings in Hawai'i. If you want to go bananas, you go to Chiquita.
This paper examines the marketing strategy currently employed by Dole Bananas, asking how well this company is doing against others in the banana business as well