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Marketing
Product / Service Declaration
My idea is to develop an electronic reader and accompanying digital library that can be customized for a group. The library would contain only the literature that is relevant to the group's activities. For example, a bird watching group could fill their library with books and magazines that the community could share. Another example would be a local group that was interested in protecting the local ecosystem. This group could fill their library with literature that pertains to the groups objectives. Any group could create a library for any objective whether it is related to recreation, work, parenting, local issues, geography, travel, or any conceivable group function. The group could then access the group's literature through a custom built media reader that would work on all tablets, computers, or smart phones. The group would also likely qualify for group discounts on literature as well as be able to share different items among each other.
Although eBooks and eMagazines can be purchased through Amazon online and be read in its digital form, this lacks the ability to organize information in a group setting. Any group could benefit and create value from organizing and distributing a shared library....
Sharing a library would allow the group's members to access the same literature which could work to form a sense of cohesiveness and build a collective identity. The library could then be the center of the group's online communications with discussion boards, blogging, reading lists, current events, member lists, and many more group organizing features.
1 paragraph - I have heard managers make the following quotes: "Good products sell themselves.," and, "Marketing (and more specifically sales) drives everything in a business." What do you think? Discuss these two quotes.
Good products can certainly sell themselves in certain situations. When a consumer has a need and fully understands how they can fill that need they can seek a product to do so. However, consumers are not always fully aware of their own needs or how different products can add value to their lives. They may also not be able to differentiate the differences among products in a certain category. Therefore, it is the role of marketing to present products in such a way that they can show the value of the products and how consumers can benefit from different products and services.
1 paragraph - Is marketing a science or an art? Discuss the role of research…
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