New Product Launch and Apple iWatch

APPLE iWATCH MRKT 310 Principles of Marketing Customer Satisfaction, Loyalty, Management, and Empowerment Product: Apple iWatch Customer Empowerment. Leila & Abderrazak (2013) citing Gicquel (2006), explain the buzz marketing as a practice formerly called "street marketing." The primary goal of this practice is to market products and services in public spaces as this results in "word of mouth" marketing which creates a good relationship with the targeted population. Buzz marketing has been used by Apple to publicize i-Watch.

Apple did so by opening Facebook and Twitter accounts for clients to air their views concerning the product. Customer satisfaction. Once more, through online networking, clients can express their disappointment. All the same, because there is customized service, Apple is not able to react to their inquiries; this ought not to be a usual method of airing dissatisfactions. They have dedicated support lines through which clients can pose questions or get data.

Apple regularly upgrades its OS (Operating system) to guarantee that clients use the latest platform making their experience of the 'i-Watch' much better. They have quite a comprehensive site. 3. Customer Relationship Management. According to Fayerman (2002), client relationship management is a client-centered business technique that plans to build consumer loyalty and client contentment by offering more responsive and personalized services to every client. This definition highlights the significance of each client.

Notwithstanding, as per Wilson (2002), client relationship management is an idea that empowers an association to shape or mold particular items to every client's individual needs. Wilson further adds that such a personalized experience will give the customer a feeling of being cared for consequently opening up new marketing avenues based on the client's history. All Apple products leverage on quality and the brand name to be marketed. And the majority of them have an above normal in pricing.

As such, the inference is that the firm tends to the high-end clientele, thus every client is essential to them, and every product sold gives the client a feeling of significance. Apple gives each client an Apple account, which can be utilized to get to and buy other items from them on various platforms including Apple store, iWork, iCloud and iTunes. This enables the building of a good rapport with the clients creating a special relationship with the service they obtain.

The relationship is also enabled by the I- personal Lifestyle built by Apple for customers who use their products such as iPhone, iPad, iWatch. 4. Customer privacy. A privacy policy is a written declaration that expresses the policy of a company on how it handles personal data that it accumulates and utilizes as a part of its day-to-day business. An all-around and well executed privacy policy, assures individuals, organizations, the public, and the organization itself is protected from the misuse of that data (U.S.

Department of Justice, 2006) Apple's privacy policy was redesigned on September 17, 2014, and it covers how they gather, utilize, uncover, exchange, and store your data. The utilization of the clients ID- 'we put stock in letting you know in advance precisely what is going to happen to your data and requesting your authorization before you impart it to us. We make it simple to quit imparting information to us whenever you like'.

Through the utilization of customer ID- they tell the customer upfront what they are going to do with his personal information and they also give the customer an opportunity.