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APPLE iWATCH
MRKT 310 Principles of Marketing
Customer Satisfaction, Loyalty, Management, and Empowerment
Product: Apple iWatch
Customer Empowerment.
Leila & Abderrazak (2013) citing Gicquel (2006), explain the buzz marketing as a practice formerly called "street marketing." The primary goal of this practice is to market products and services in public spaces as this results in "word of mouth" marketing which creates a good relationship with the targeted population.
Buzz marketing has been used by Apple to publicize i-Watch. Apple did so by opening Facebook and Twitter accounts for clients to air their views concerning the product.
Customer satisfaction.
Once more, through online networking, clients can express their disappointment. All the same, because there is customized service, Apple is not able to react to their inquiries; this ought not to be a usual method of airing dissatisfactions.
They have dedicated support lines through which clients can pose questions or get data.
Apple regularly upgrades its OS (Operating system) to guarantee that clients use the latest platform making their experience of the 'i-Watch' much better.
They have quite a comprehensive site.
3. Customer Relationship Management.
According to Fayerman (2002), client relationship management is...
This definition highlights the significance of each client. Notwithstanding, as per Wilson (2002), client relationship management is an idea that empowers an association to shape or mold particular items to every client's individual needs. Wilson further adds that such a personalized experience will give the customer a feeling of being cared for consequently opening up new marketing avenues based on the client's history.
All Apple products leverage on quality and the brand name to be marketed. And the majority of them have an above normal in pricing. As such, the inference is that the firm tends to the high-end clientele, thus every client is essential to them, and every product sold gives the client a feeling of significance. Apple gives each client an Apple account, which can be utilized to get to and buy other items from them on various platforms including Apple store, iWork, iCloud and iTunes. This enables the building of a good rapport with the clients creating a special relationship with the service they obtain. The relationship is also enabled by the I- personal Lifestyle built by Apple for customers who use their products such as iPhone, iPad, iWatch.
4. Customer privacy.
A privacy policy is a written declaration…
References
Apple Website http://www.apple.com/watch / Accessed on 26 October 2015
Fayerman, M. (2002). Customers and their Brands. Journal of Customer Research, Vol. (2)2, 350-355
Leila, C., & Abderrazak. G. (2013). The Impact of the Effectiveness of a Buzz Marketing Campaign on the Image, Awareness and Purchasing Decision: The Moderating Role of Involvement. Journal of Marketing Research & Case Studies Vol. 2013 Retrieved on 26 October from http://www.ibimapublishing.com/journals/JMRCS/jmrcs.html
U.S. Department of Justice. (2006). Privacy Policy Development Guide. Providing Justice Practitioners with Practical Guidance for the Privacy Policy Development Process. Retrieved October 27 from https://epic.org/privacy/fusion/privacy_guide_final.pdf
Apple iWatch (New Product Launch) Product / Service Target Market Apple iWatch (New Product Launch) Apple iWatch (New Product Launch) Marketing Channels Apple Inc. uses both direct and indirect marketing channels for its product offerings including the Apple iWatch. The company uses three different direct marketing channels one of which is the Apple Online Store where the channels take the form of: Producer - Consumer. The second direct channel is using the different Apple Stores where
Apple iWatch (new product launch) Offering The iWatch has two sets of prices. The 38mm model is cheaper in comparison with the 42 mm offering. The iWatch is more functional as the product provides the user with several utility services. It not only tells time but also offers different services such as making phone calls, provide fitness applications, checking in for a flight, and many more (Swider and Beavis, 2015). The tangible
Apple iWatch Integrated Marketing Communications Integrated marketing communication strategy is a great manner for a company's brand to specifically lay emphasis on the consumers. Apple Inc. uses integrated marketing communication (IMC) so as to communicate with its target market. The communication plan of the company is modified with regard to the target market, the product position and the society in overall. Apple Inc. in determined to be close to its consumers by