Marketing Research How Can a

Marketing Research How can a World Wide Web page be used for communication of marketing research results? Because a World Wide Web serves as a very vast medium of transporting information, it can be used a means to communicate marketing research results through posting of the results in a web site (i.e. company web site). Through this, by posting the marketing research results that millions of users can access and read, a company is provided with more opportunity to further market their products or services.

The World Wide Web page can serve a company as a venue of communicating marketing research results that most likely was conducted to provide people with the result of how possible or impossible the company's ideas are. Another way to use the World Wide Web page to communicate marketing research results is through emails. It is a very common method these days to use emails in transporting information or in communicating with others in an almost real-time manner.

With emails, a marketing team can select which people should be the recipient of information from their marketing research results. Unlike with posting of information on a web page where any people can possibly have access, senders are required to identify the people who should receive the email. Marketing research results can be similarly communicated to others through the use of a database where information can be stored and where information security can be provided through user accounts.

In this way, as with the use of emails to communicate marketing research results, only authorized users can have the access to the database of marketing research information. What I learned from the question above? From the previous question, I learned that the World Wide Web provides users with a wide array of options on how to use the Internet and how to make information available. Marketing research results may either be confidential or may be posted publicly for any people to see.

From the previous question, I was provided with the idea of considering whether I should make the marketing research results private or public. Communicating marketing research results may not be necessarily confidential or public. Instead, concerned individuals such as the customers and clients should be the major focus as to where marketing research results should be communicated. By allowing some confidentiality to the process of communicating marketing research results, the customers and clients can be similarly protected.

How this learning relates to the current business activities or issues? Competition is always the name of the game in any industry. Especially in businesses, there are always competitors who would try to vie for an increase in number of customers and clients. The learning in this paper relates to the current business activities because it provides the reader with information on how to use the World WideWeb in communicating marketing.