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Marketing research results may either be confidential or may be posted publicly for any people to see. From the previous question, I was provided with the idea of considering whether I should make the marketing research results private or public. Communicating marketing research results may not be necessarily confidential or public. Instead, concerned individuals such as the customers and clients should be the major focus as to where marketing research results should be communicated. By allowing some confidentiality to the process of communicating marketing research results, the customers and clients can be similarly protected.
How this learning relates to the current business activities or issues?
Competition is always the name of the game in any industry. Especially in businesses, there are always competitors who would try to vie for an increase in number of customers...
The learning in this paper relates to the current business activities because it provides the reader with information on how to use the World WideWeb in communicating marketing research results. The reader of this paper can be provided with ideas and strategies on how to use the World Wide Web, especially now that we are in the age of technology, for the communication purpose of a company's marketing visions and objectives. A company can either make information confidential or public. A company can be similarly provided with options on which type of communication process will be made for a company activity such as the dissemination of results of a marketing research.
Most of the business activities these days make use of the Internet. With this paper's learning, it is important that a company is able to relate on the strategies and techniques in using the WWW.
Marketing Research 6855 The purpose of this paper is to apply the principles of Marketing Research process by conducting secondary research for a real life organization and proposing primary research which can be done in the light of secondary research. The first section of the paper presents an analysis of Starbucks using SWOT, 5Cs Analysis, and five forces model. The second section proposes primary research to solve a specific marketing problem. Situation
Marketing Research Process and Research Methods The four steps in the marketing research process are designed to capture the information and insights needed to make better strategic and tactical decisions, gain greater intelligence on customer needs, and ultimately create greater value for a company. The four stages of the market research process are defined in this analysis with their applicability for given strategic decisions and trade-offs also discussed. The three dominant
Again, this could become a major competitive advantage in the core markets the company sells into today purely from a location and demographic standpoint. Multichannel retailing and commercial distribution strategies based on customers' unmet needs - This is another major area that Kudler is not addressing today in any research, and this needs to become a strong focus if the company is going to continually attract new customers. Expanding into
Marketing Research Explain the difference between marketing research and a DSS. Marketing research may provide data for use in a DSS as input, but the knowledge component is an aspect of the human expert participation in the gathering and analysis of data. Indeed, some computer modeling platforms (such as Bayesian Belief Networks) employs a combination of data, modeling software, and the judgment of experts to make decisions about, for instance, a product
These issues are discussed further below. Importance of Research in Relation to an Organization's Marketing Strategy and Tactics. In recent years, savvy marketers have increasingly been targeting discrete consumer segments through differentiated marketing techniques. According to the authors, "The distinctive nature of various consumer groups such as children, the elderly, women, and ethnic minorities has made them attractive market segments" (p. 364). Market segmentation and targeted marketing, though, are not
Marketing Research of Gourmet Grocery Store The organization is not a chain of stores, but a group of three stores of medium size located at La Jolla, Del Mar and Encinitas in the San Diego area. The store is not trying to compete with the big marketing chains to achieve high volumes. At the same time, it has a very fine image, as it is located in high class shopping areas.