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Some exploratory research would be involved, as opinions could be solicited about possible improvements -- and the product could be taste-tested with an eye on further improvements from the selected sampling of the elderly. Causal research is also involved in terms of the why consumers did or did not like the product, and what motivated them to buy the product, if they did so spontaneously, and not as a result of a taste-test prompting.
NYU similarly could survey the class of 2005, distributing surveys and conducting a random selection of interviews from the outgoing class through the use of descriptive research. Reebok, however, since it has not yet created its...
Lastly, McDonald's would first need to conduct an exploratory study of the potential areas for the new franchises, followed with a descriptive study of why franchises had succeeded or failed in specific regions of the country, by surveying consumers in the area, and conducting causal research as to the internal causes of the failure in terms of budgeting and financing at such operations.
Discuss the type(s) of researches (exploratory research, descriptive research, causal research) that should be used for the following situations and how should it be used. (E.g. focus groups, price testing, packaging, etc.): 1 Kellogg's needs to find out how their new cereal aimed at mature adults (65+) is doing after a year on the shelves; 2 NYU wants to find out how the 2005 "enjoyed their "stay at the school for the past 4 years"; 3 Reebok wants to test the feasibility of bringing back a past footwear success -- Weeboks, a sneaker aimed at infants; 4 McDonalds needs to find out where to locate their 1000000th franchise.
In the case of Kellogg's, as Kellogg's needs to solicit an opinion from a specific market segment of potential consumers for a product that is not fully formulated in terms of its branding (as it is only a year old) descriptive research of how the elderly consumers find the product would be most appropriate, though the use of focus groups that have tried the cereal or surveys to those who have bought the cereal and did or did not like it over the course of the try-out period. Some exploratory research would be involved, as opinions could be solicited about possible improvements -- and the product could be taste-tested with an eye on further improvements from the selected sampling of the elderly. Causal research is also involved in terms of the why consumers did or did not like the product, and what motivated them to buy the product, if they did so spontaneously, and not as a result of a taste-test prompting.
NYU similarly could survey the class of 2005, distributing surveys and conducting a random selection of interviews from the outgoing class through the use of descriptive research. Reebok, however, since it has not yet created its newest version of the show product, would need to embark upon exploratory research to find out how the new audience of parents would view the baby shoe, with perhaps some causal research to discover why the 1980's version shoe declined in favor, from consumers who had purchased it long ago. Lastly, McDonald's would first need to conduct an exploratory study of the potential areas for the new franchises, followed with a descriptive study of why franchises had succeeded or failed in specific regions of the country, by surveying consumers in the area, and conducting causal research as to the internal causes of the failure in terms of budgeting and financing at such operations.
Conceptually, Marriott believes that the same guest falls into a different customer profile depending on the nature of the trip taken. Marriott has a product for every price point chain-scale (as defined by Smith Travel Research) except for the lowest economy segment. The company's commitment to quality and steady brand building has resulted in a strong brand portfolio of hotels, vacation ownership and corporate housing brands that associate quality,
Marketing Plan CIC is a cardiac imaging center that has just opened, trying to win business from the established competitors in town with better equipment and service. The focus in terms of building market share is to oriented the marketing reps to build strong relationships with the physicians and the payers, both of whom are key drivers of business. This will help CIC to take advantage of the favorable social conditions
Marketing and Marketing Strategy SLP Marketing Strategy SLP Assignments Have wondered completely ? Well opportunity combine wondering analysis put flesh dreams. Your SLP assignment MKT301 develop a marketing strategy a service business (hypothetically) manage. Self-Analysis As the entrepreneur in the business I have skill in business marketing and management following from class knowledge. Additionally I have engaged in running a business in an internship and contract basis position charged with the responsibility to
Partial cost recovery. This is an objective that might have interest for an organization that has other revenue sources. Maximize quantity. The objective seeks to maximize the quantity of products/services sold or the number of customers in order to reduce costs in the long-term as predicted by the learning curve, also known as the experience curve. Quality leadership. Use price as a tool to designate high quality and position the product as
Price primary decision to be made when considering price dynamics is given by the pricing strategy the company must opt for. They must also consider seasonal pricing, discount pricing and price flexibility. Pricing strategy: immediately after launch, the manufacturer will implement a penetration pricing strategy aimed at forming and consolidating a loyal customer base; this strategy will also ensure and easy penetration of the market and will attract the attention of
From the place or distribution standpoint, Cincom relies on a direct sales force for the majority of its sales. This translates into the sales force for Cincom visiting the companies who are interested in purchasing their solutions and providing conference room pilots or demos of their software. Cincom also concentrates on creating demos that match to the needs of their customers exactly, by first evaluating the process workflows and procedures