Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Marketing Strategy in E-Commerce
When it comes to marketing, e-commerce is definitely the wave of the future. Gone are the days when companies need to market through newspapers and on billboards or sales flyers to get attention. Many companies still do these kinds of things, but they can couple that type of advertising work with other avenues of marketing in ways that will be beneficial to them and to their customers. The most significant issue with a marketing strategy in the e-commerce world is to gain a competitive advantage over other businesses (Porter, 1985). That has been true since companies started selling to customers, and has only become more significant in the digital age where companies focus on selling their wares to companies throughout the country and throughout the world. With the e-commerce opportunities that are available to companies today, it is not surprising that many of them are working on a digital marketing strategy that can propel them forward (Urban, 2004).
One of...
Part of the reason this is so useful is due to the significant number of people who use it. Additionally, it is possible to market on social media sites for free - and that allows people who are selling goods or services to focus on getting their message out but yet are not interested in spending a lot of money. In a tight economy, small business owners, and even some large companies, do not have the money to market the way that they did in the past. By turning to free marketing options, companies are able to stay afloat and work in the e-commerce sector without the need for expensive advertising budgets that may be hurting more than helping during this economic downturn. Being able to work within a very small advertising budget and still get the word out to people all over the world is a great way to ensure that a company can continue (Urban, 2004). With e-commerce becoming the future of business, it is essentially a required part of…
References
Porter, M. Competitive advantage. New York: Free Press, 1985.
Urban, G.L. Digital marketing strategy -- Text and cases. New York: Pearson Prentice Hall, 2004.
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Strategies Competing in today's economy, demands that a business find ways to break out a commodity status to meet customer needs more than competing firms do. A sound marketing strategy requires effective planning; this helps a business to capitalize the opportunities present in the market and leverage their strengths. Service businesses and firms encounter a number of unique cost considerations that need to be addressed when formulating service pricing strategy.
Marketing Plan CIC is a cardiac imaging center that has just opened, trying to win business from the established competitors in town with better equipment and service. The focus in terms of building market share is to oriented the marketing reps to build strong relationships with the physicians and the payers, both of whom are key drivers of business. This will help CIC to take advantage of the favorable social conditions
Marketing Strategies: Adult Pleasure Toys and Lingerie This report discusses the presence of a company that produces adult toys and lingerie. There are several parts to this analysis. First, the report examines the market segment and defines the target customer according to several types of segmentation. For a complete understanding of the targeted market, the report chose psychographic segmentation, demographic segmentation, behavioral segmentation and benefits sought segmentation. The choice for these methods
Marketing Strategies The use of Search Engine Marketing Most business organizations are supposed to ensure the adoption of a suitable Marketing Strategy to ensure the attainment of their goals. The nature of business determines the strategy to be implemented, as different business transactions will suit different organizational needs. Business marketing in most cases has to integrate the use of e-commerce as an agenda or link to successful business strategies. Internet is just
Conceptually, Marriott believes that the same guest falls into a different customer profile depending on the nature of the trip taken. Marriott has a product for every price point chain-scale (as defined by Smith Travel Research) except for the lowest economy segment. The company's commitment to quality and steady brand building has resulted in a strong brand portfolio of hotels, vacation ownership and corporate housing brands that associate quality,