Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Maslow & Marketing
Consider which stage of Maslow's Hierarchy of Needs you are most likely in that drives a lot of your purchase decisions.
The stage of Maslow that could or would be most applicable really would depend. Indeed, it would boil down to something physiological, or at least be related to that, given that there are products that one could buy that are related to breathing, food, water, sex, sleep and excretion. Obviously, no product is technically needed to engage in those acts directly, but if one is hungry they are probably going to buy the product from a store rather than stealing it from someone else or said store. However, a product could relate to safety such as security of the body, employment of resources, or morality. For example, someone buying condoms or birth control does not need those materials to engage in sexual activity but they are doing so because they want to be responsible when they do engage in the activity. When it comes to love/belonging, there are many ways that a good or service could enable (or seem to enable) friendship, family or sexual intimacy. Of course, any product for that end would be the vehicle and not the actual feeling or execution behind...
Products could be bought as a manifestation of esteem (or lack thereof). For example, someone might buy diet pills due to lack of self-esteem about one's body. Finally, self-actualization could be a reason to buy something because it could be part of a problem-solving endeavor. For example, someone could buy a wrench to fix something…but again, it's a manifestation of the Maslow hierarchy more than the need itself doing the trick.
Are those purchases consistent with this stage? For example, have you switched to buying only organic food because you are mostly concerned with fulfilling your social needs?
It could be an interest in fulfilling a social need. However, it could be a reaction to a social assertion or program such as people saying that natural foods are safer than those that are mass-processed with insecticides and/or are genetically modified in nature. In short, buying organic could be a manifestation of peer pressure from other people that tout organics (government, advocacy groups, friends, etc.) or it would be something that a person discovered and researched on their own and that they are simply reacting to in their own…
Giving to charity is a way for many to help those that cannot or will not function with the social constructs and norms that currently exist. For example, someone may need food but may not have the money and this is something a lot of charities address and seek to fix. People that give to charity could also be seeking to address other parts of the hierarchy including the respect of others (esteem), friendship (Love/Belonging) and/or because they want others to experience the safety aspects of the hierarchy that the others are missing out on.
http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm
http://www.simplypsychology.org/maslow.html
Maslow's Hiercarhy Needs Describe Hierarcy Needs developed Abraham Maslow (350-400 words) -Critically Evaluate Maslow's Model terms Contribution development a balanced lifestyle individuals comparing Freud's Perspective 2) - This paragraph considers effective / ineffective Model helping individual develop a balanced lifestyle -Also perspectives thought ( 350-400) - Referencing text applicable, Havard Referencing end. Maslow's Hierarchy of Needs Abraham Maslow devised the Hierarchy of Needs with the purpose of providing the general public with a
Nursing In the pantheon of nursing theories, borrowed theories are those that derive from other disciplines and have been adapted to the nursing context. Many such borrowed theories come from the different social sciences, such as psychology or sociology, because they directly reflect critical issues in care such as human nature and the role of human interactions in well-being. One could apply religious theories to care for religious people, and it
Maslow's work, specifically his hierarchy of needs theory that provided insight into basic human needs and a potential hierarchical structure of said needs. This is a great way to introduce Maslow's concept of self-actualization and helps the reader gain insight into the nature of the concept by addressing the background and theoretical framework. "The five needs that were originally enlisted were physiological, safety, love and belonging, esteem and self-actualization.
MASLOW'S THOERY VS. HULL'S THEORY Integrating Two Theories of Motivational Psychology Maslow Hierarchy of needs vs. Hull's Drive Reduction Theory Motivation is common term, but it is not easily defined. This is due to the many studies, which provide different definitions for the term. While some define it as a set of beliefs, values, interests, others define it as a cognitive decision making process. For this paper, motivation is central to a set
S. system, where many believe that the education system should be an all inclusive personal investment that offers the child everything they need to learn. How this relates to Maslow is simple, the application of core concepts, such as those associated with basic needs, of performing math might be better offered at home, by common expectation than in the classroom, where instructional time should be spent applying knowledge to novel
Abraham Maslow's Hierarchy of Needs to Job Satisfaction In pursuing a job career, people have many and various motivations and needs that they want answered before considering and taking a particular job. In fact, many research studies in the field of social sciences have been conducted in order to particularly identify the motivations and needs that people have and the explanations/reasons behind each decision an individual makes concerning the decision-making