Maslow & Marketing
Consider which stage of Maslow's Hierarchy of Needs you are most likely in that drives a lot of your purchase decisions.
The stage of Maslow that could or would be most applicable really would depend. Indeed, it would boil down to something physiological, or at least be related to that, given that there are products that one could buy that are related to breathing, food, water, sex, sleep and excretion. Obviously, no product is technically needed to engage in those acts directly, but if one is hungry they are probably going to buy the product from a store rather than stealing it from someone else or said store. However, a product could relate to safety such as security of the body, employment of resources, or morality. For example, someone buying condoms or birth control does not need those materials to engage in sexual activity but they are doing so because they want to be responsible when they do engage in the activity. When it comes to love/belonging, there are many ways that a good or service could enable (or seem to enable) friendship, family or sexual intimacy. Of course, any product for that end would be the vehicle and not the actual feeling or execution behind...
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