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Africa Fashion Week "Off the Runway" Master Class
Speech - Africa Fashion Week NY
There are times when we dare to hope for something good, perhaps something that seems unreachable, but we fear that saying our wish aloud may jinx it somehow. So we protect our fragile dream with words. We say, "If the stars are in alignment, our hope will be realized. If the stars are in alignment, our wish will come true." And to our surprise, the stars do sometimes line up perfectly, leaving us feeling as though a small miracle has happened. Africa Fashion Week is one of those miracles; it was born in 2009, just on the cusp of the founding of Adiree PR & Communications here in New York City. While Africa Fashion Week was one of Adiree's earliest projects, the event grew right along with Adiree, which is now the premier public relations and communications firm for branding and promoting African and global business leaders across many industries. Adiree's deft hand helps to structure Africa's fashion industry and promote global economic partnerships for luxury brands from Africa. Shining like a beacon, Africa Fashion Week NY may soon be part of a constellation of fashion capitals eager to host Africa Fashion Week around the world -- in Miami, LA, London, Paris, Milan, Berlin, and Tokyo.
Adiat Disu & Associates...
The "Off the Runway" Master Class is a rising star in its own right, revealing the unique perspective of experts who intimately understand the fashion industry, both on the runway and off the runway. The Master Class provides a close up look at the business side of fashion that the media rarely mentions. "Off the Runway" is an opportunity to hear directly from fashion industry experts, who examining their behind-the-scenes experiences with attendees and foster a level of insider perspective designed to promote success in the fashion industry.
The speakers in the Master Class are leaders committed to the advancement of women, entrepreneurship, and Africa. Just as they have had a significant impact on the lives of many Africans, and they will collectively have tremendous impact on those who participate in the Master Class. We are fortunate to have these talented, renowned fashion experts with us. I've had to compress the very long list of their talents, accomplishments, and accolades in order to keep this introduction reasonably brief. What I tell you now about each of these incredible people who have agreed to speak for our Master Class…
Adiat Disu is the founder, chief communications officer at Adiree PR & Communications, and the director of Africa Fashion Week. Most importantly, Adiat is a tireless ambassador -- the wind beneath the wings -- of African fashion entrepreneurs, and she is always focused on positioning entrepreneurs for success and contributing to economic growth in Africa through fashion. The synergy between Adiat's business acumen and passion for fashion has been widely recognized. She shared the stage with Diane van Furstenberg when speaking to African Women Delegates at the United Nations, during the African Women Entrepreneurship Program. Following Hillary Clinton's keynote address, Adiat spoke about the challenges and opportunities of competing globally to African Small and Medium Sized Enterprises in Washington D.C. Adiat's trajectory from the diaspora to one of New York City's movers and shakers in fashion has covered in mainstream media by CNN, Forbes magazine, the L.A. Times, and the Washington Post, and by Arise TV and Black Enterprise. Prepare to be awed by Adiat's incredible story and her commitment to changing consumer thoughts and behavior towards Africa.
Award-winning David Tlale will focus the Celebrity Spotlight on design and the launching of a brand. In 2003, David won the Elle New Talent in South Africa contest, and after collecting many industry awards, he is back as a judge for Elle. David has been named Best Designer by the Sunday Times in South Africa, appointed "Head Designer for Carducci Woman" under the House of Monatic Group in Cape Town South Africa, and was selected as one of only four young South African fashion designers to present their collection during Paris Couture week. David was voted Most Stylish Designer at the South African Style Awards, voted Mzansi's South Africa's Star Designer of the year, and nominated for the Mercedes-Benzes Fashion and Art Awards. Clearly, David Tiale is recognized as a global design force, and his conversations with us will be as unforgettable as his long list of nominations and accolades.
A.O. Solomon will speak about faith, inspiration, and motivation. As the founder of Shadow of the Almighty Ministries, Solomon is a spiritual guide to thousands, with a ministry that has grown into ten branches across the United States, and a prayer-line with a worldwide presence, that ministers to more than seven thousand participants daily. Solomon was born and raised in Nigeria, where he grew up in a Muslim home, but eventually gave his life to Jesus Christ. He has been in the ministry for about 20 years, and has written a number
This will be achieved by creating a comfortable Internet shopping environment, one in which the net surfer will be drawn to and will find easy interfacing for maximization of purchasing. All of the marketing initially will be done on the Internet using three main media: 1) Search Engines, 2) News Groups, 3) Banner trades. The search engine positioning is the only valid method of marketing. This involves efforts at getting the
The brand of third world -- or developing countries, it is presumed, have a negative impact on the consumer. Influence may extend, too, to the name of the designer whose name may share connotations with a less desirable country. On the other hand, countries such as America are perceived as wealthy nations, Germany as efficient, France as fashionable, and it may be possible that a designer with a French
Learning Assesment Roles and Responsibilities The primary settings in which I developed my skills and knowledge have included my educational institution, factories, and in the offices of business. These three settings offer unique features that make learning take place in distinct ways, using different methods and modes of interacting with material. The social learning aspects also differ in each of these settings, related to my different roles within each. Moreover, some of
Fashion and Identity The following statement is indeed true: "Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities" (Bennett, 2005: 96) as we have studied time and again throughout this class. Because fashion is in a sense one's experiential art: fashion distinguishes itself from all other art forms because one truly does live one's life in one's clothes. In this sense
A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for
The market analysis is provided in Table 2. Table 2: Market Analysis 2012 2013 2014 2015 2016 Potential Customers Growth CAGR Home Office 2% 22,000 22,440 22,889 23,347 23,814 2.00% Small Office 5% 15,000 15,750 16,538 17,365 18,233 5.00% Professionals 8% 10,000 10,800 11,664 12,597 13,605 8.00% Academic 0% 12,000 12,000 12,000 12,000 12,000 0.00% Other 0% 10,000 10,000 10,000 10,000 10,000 0.00% Total 15.00% 69,000 70,990 73,091 75,309 77,652 15.00% The company will also use different market strategy to achieve its business goals. Ivy Discover will run a very attractive advertising banner on different websites, which are constantly being visited by target customers, and the business will use several different form of promotion to attract potential customers. The promotion strategy will include discounted package deal. The