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McDonalds also tailors its leadership and decision-making processes to what customers want and need. If customers get what they need they will be happy and they will come back. That is a winning situation for everyone involved.
Because McDonalds is concerned about social and ethical responsibilities, it falls under stakeholder (as opposed to stockholder) theory (Derdak & Pederson, 2004). In stakeholder theory, everything is taken into account, as opposed to only considering profits. It is no secret that McDonalds makes a lot of money, but if all the company cared about was money it would not be doing anything that was ethical (except as required by law). It would also not be interested in socially responsible issues such as where its meat comes from and how the animals at the slaughterhouses is uses are treated. Since McDonalds focuses on more than just how much cash is coming in, it cares about those who have a stake in what it is providing to the public. That is why it...
There is no shortage of people in the United States and many other countries that want to eat the food McDonalds produces. The company also gives back to the communities in which it is located, and that helps everyone in the equation. The company gets more profit because people like what it is offering them, and the community gets value because it is helped along by the social programs to which McDonalds donates. When the company and the community are both benefitting from their interactions, there is much more of a reason for the company to remain in the community.
References
Derdak, T. & Jay P. Pederson, ed. (2004). "McDonald's." International directory of company histories, 67(3rd ed.). St. James Press.
Love, John F. (1987). "Big Macs, Fries, and Real Estate." Financial Executive, (4): 20 -- 26.
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