Michael Alexander has done it all in the nightclub, restaurant and bar industry. This award winning individual has successfully managed and owned a number of bars and restaurants over the last decade including such well-known venues as Baja Junkie in Cabo San Lucas, Pussycat Lounge (PCL) in Scottsdale, Arizona and Nikki's in Venice Beach, California. He is currently the Director of Operations for Lucid Entertainment while still overseeing operations of American Junkie, PCL and Dirty Pretty. He is also the founder and operator of Bar University.
Michael's skills include soliciting and managing sponsorships including liquor promotions, establishing and maintaining positive relationships with suppliers, updating and troubleshooting computer system functionality, creating and improving training programs for interested entrepreneurs and directing all operations for a large number of themed restaurants, bars, and lounges.
Michael's ten years of hospitality business development for such well-known entities as American Junkie (themed high volume restaurant and nightclub capable of seating 420 guests and generating a million dollars per annum) and Dirty Pretty (a full-service themed restaurant seating 280 and generating over $3 million dollars per year) have provided much of the textbook material for Michael's latest book written for beginning and advanced bartenders. Other titles include; Marketing/Social Media, Food Service, and Bar Ownership and Management. Throughout the last decade, Michael has opened nine different venues while successfully managing three in-state entities and overseeing operations in three out-of-state operations at the same time.
Another area of Michael's expertise includes the proper skills in accommodating high-profile clientele and groups. He is widely acclaimed as a pioneer in resolving situations evolving from private parties featuring sports figures, celebrities and heads of major corporations.
Michael's forte is in creating programs for teaching individuals the art of successfully managing profitable restaurants, bars, nightclubs and lounges. His history of collaborating with web designers and programmers has led to the creation of www.BarUniversity.com a website constructed to provide students with the first one-stop shop for all industry educational needs. Examples of services available at Bar University include access to an online food handler's card, alcohol seller/server certification, food safety manager training and sexual harassment courses. Bar University has partnerships with other entities such as www.360training.com and www.efoodhandlers.com, and also offers its services on a national basis. Every student completing Bar University's program is offered the opportunity of employment.
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