Microsoft Company Background Microsoft Is Research Paper

PAGES
6
WORDS
1694
Cite

The first full quarter of Windows 7 results will the third quarter of fiscal 2010, and the result of that quarter will not be released until April 22, 2010 according to the Microsoft Investor Relations website. Corporate Solution/Action Taken

During the development of these two latest iterations of Windows, Microsoft has gone through two reorganizations. Both of these placed emphasis on the creation and refinement of the Windows operating group as an independent profit center. The stated goal in both instances was to spur innovation and product development. Windows 7 came to market much more quickly than Windows Vista, which may indicate that the strategy worked. However, Windows 7 represented a refinement over Vista, whereas Vista was significantly different from XP, meaning that 7 would naturally require a shorter lead time.

For Microsoft, the current strategy has been largely successful. Windows receives a tremendous amount of focus within the company and rightfully has its own unit. The marketing of Windows is conducted both globally (to OEMs) and at the national level. This structure is congruent with the high degree of standardization among Windows products worldwide.

The Windows 7 experience shows a trend towards more senior executive involvement in the Windows franchise. For the future, it is recommended...

...

The fact that Vista was only a moderate success indicates that while the Windows development is indicative that while the reorganization has been a success in terms of product development, there may still be some marketing issues that need to be resolved. Senior management involvement, however, is a panacea for genuine change. At some point, Microsoft will need to find a way for its global marketing arms to have more influence on Windows. These arms right now are not empowered to any length, and are expected to sell whatever product is delivered to them. In future, a higher status should be given to the marketing element, to ensure that Windows receives a level of marketing support as high as the development support it receives.
Works Cited:

2009 Microsoft Annual Report. (2009). Retrieved April 10, 2010 from http://www.microsoft.com/msft/reports/ar09/10k_fr_dis.html

No author. (2001). Microsoft fine-tunes organizational structure to pursue software services for customers and business users. Microsoft press release. Retrieved April 10, 2010 from http://www.microsoft.com/presspass/features/2001/apr01/04-05reorg.mspx

No author. (2005). Microsoft realigns for next wave of innovation. Microsoft press release. Retrieved April 10, 2010…

Sources Used in Documents:

Works Cited:

2009 Microsoft Annual Report. (2009). Retrieved April 10, 2010 from http://www.microsoft.com/msft/reports/ar09/10k_fr_dis.html

No author. (2001). Microsoft fine-tunes organizational structure to pursue software services for customers and business users. Microsoft press release. Retrieved April 10, 2010 from http://www.microsoft.com/presspass/features/2001/apr01/04-05reorg.mspx

No author. (2005). Microsoft realigns for next wave of innovation. Microsoft press release. Retrieved April 10, 2010 from http://www.microsoft.com/presspass/press/2005/sep05/09-20ExecChangesPR.mspx

MSN Moneycentral: Microsoft Corporation. (2010). Retrieved April 10, 2010 from http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=MSFT


Cite this Document:

"Microsoft Company Background Microsoft Is" (2010, April 10) Retrieved April 23, 2024, from
https://www.paperdue.com/essay/microsoft-company-background-microsoft-is-1561

"Microsoft Company Background Microsoft Is" 10 April 2010. Web.23 April. 2024. <
https://www.paperdue.com/essay/microsoft-company-background-microsoft-is-1561>

"Microsoft Company Background Microsoft Is", 10 April 2010, Accessed.23 April. 2024,
https://www.paperdue.com/essay/microsoft-company-background-microsoft-is-1561

Related Documents

Commerz Bank AG Company background -- Environmental scan -- Strategies and Recommendations -- Implementation plan -- Risk management: Action plan CommerzBank AG -- Valuing Customers The study of CommerzBank AG meta-analyses will provide a critical analysis of how the organization's vision, mission, and people strategies and values statements are aligned with the proposed strategic plan. Keywords like "people strategies" "vision" "values statements" "mission" "strategic plan" "internal environmental analysis" "external environmental analysis" will be used

JetBlue Company Background Organizational mission Vision Value statements Environmental scan Review of strategies and a recommendation for the best strategy for the organization Implementation plan Functional tactics Action items Milestones and Deadline Resource allocation Key success factors Budget and forecasted financials Break-even chart Risk management plan Contingency plans for identified risks JetBlue is one of the leading airline carriers in the United States. The airline company has long been at the forefront of ensuring that passengers are exposed to quality service and products. Since the advent of

Inventory valuation is not material to Red Hat. As of FY 2011, inventory was valued at $265,000, compared with current assets of $1 billion. Profitability and Risk Red Hat's service/subscription model yields high gross margins. The current gross margin for the company is 83.4%, the operating margin is 16% and the net margin is 11.7%. Gross margins are typically high in this industry, and the major expense is the selling, general

Companies and CSR Trends
PAGES 4 WORDS 1202

Companies and Corporate Social Responsibility A Change in the External Environment Forcing a Company to Make Changes in the Way it Functions Example: Rising Healthcare Costs, Rising Senior Population and Deepening Complexity of Medicare Part D lead to AARP/Walgreens Team to Assist Senior Citizens The "Association of American Retired Persons" (AARP) was established to assist senior citizens with their needs, including medical issues (Novelli, 2009), while Walgreens, Co. (Walgreens) is a pharmaceutical giant

Microsoft Vista Physical vs. Digital Products -- Physical products are those that can be touched, felt, have physical presence, must be produced, warehoused, packaged, shipped and purchased. However, physical products are most certainly not limited to brick and mortar stores. The Internet has opened up an entirely new world for commerce online -- in both physical and virtual worlds with e-Commerce. E-Commerce is the buying and selling of products and services

S. $1 billion dollars operating with around 1200 suppliers that are hugely diversity. The number has seen a more than 200% increase in the last few years. The company also creates linkages with organization that are related to promoting diversity so that technological innovation can be fostered within the organization and the increasingly diverse communities can be catered to. The company endeavors to sustain relationships and linkages with institutions through