Namely, it should be seen as a primary benefit of the questionnaire that its ergonometry of inquiries should serve in a degree as a means to internal variable control. However, it is this very same quality that may prevent researchers from yielding potentially pertinent, even crucial information and data from subjects. By failing to engage subjects with nuance or the capacity for inquisitive diversion, researchers may lose the opportunity to better understand the data gathered in questionnaires or, worse, may not be given the opportunity to spot probable mitigating factors within subjects or the framework of their research methodology.
This speaks well to the potential gains to be made through the application of mixed methods in dealing with subjects already represented in questionnaire yielded data. In supplement to the variable-constrained findings produced there, a direct one-on-one interview may allow the researcher to invoke lines of questioning that are themselves illuminated by the unexpected responses of a subject. The...
This helps us to understand how the mixed methods approach can serve to illuminate with greater acuity the realities implied by an organization's culture.
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