A Modern Airline

EXECUTIVE SUMMARY
Yolo Airlines is a low-cost airline carrier that conducts its airline operations in the United States. The business operations are based on a low-cost structure and the airline is able to generate high returns as a result of the unique business model and efficacy in its strategic operation. The vision of the company is to become the most superior low-cost carrier airline in the United States market that provides not only a distinctive experience to all consumers but at the cost-effective rates for the products and services rendered. On the other hand, the mission of the company is to provide consumers with a cost effective product offering in terms of flights to different regions in the United States but at the same time offer them with services that match their high lifestyle in terms of comfort and also convenience. Unlike other airlines in the industry that utilize a hub and spoke business model, Yolo airlines make use of the point to point business model. Consequently, the company is able to offer the consumer base with quicker, more convenient and suitable flights as compared to majority of its rivals in the market. The target market of the airline comprises of fun-loving young urban professionals made up of upwardly mobile business professionals travelling to attend business meetings or unwind after a weeklong of work. The company faces intense competition in the market. The two key rivals of Yolo Airlines include Jet Blue Airlines and Virgin Airlines.
The Airline would be fully operational with a load factor of 50%. This is a lower break-even point than other companies have. The company’s ROI is likely to grow going forward as the company gains a footing in the industry. However, the company is likely to beat most established names in the airline industry. Whereas JetBlue continues to be a renowned Airline insofar as inimitable and attractive customer service is concerned, Virgin America has a resilient selling point which could also entreaty to our customers as well. There are a number of risks that the airline carrier faces in its operations. One of them includes terrorism, with airplanes being bombed and also others being held hostage in preceding periods. Secondly, there are aspects such as flight liabilities and also passenger safety. Weather patterns are not always predictable and have an impact on how planes are flown and therefore the company has to guarantee passenger safety. To guarantee this, the staffs are comprehensively trained on how to deal with a wide range of situations. Fuel costs are another significant risk factor owing to their fluctuations.
NON-DISCLOSURE STATEMENT
This business plan non-disclosure agreement is created and operational on April 26, 2018 by and between Client Name and Yolo Airlines.
Recitals
WHEREAS, Client Name has created an extensive business plan for Yolo Airlines, which comprises of particular confidential, trusted and copyrighted data and information;
WHEREAS, Client Name wishes to make the Business Plan created accessible to the beneficiary for the purpose of
1. Purpose 1
2. Purpose 2
And
WHEREAS, the beneficiary comes to an understanding to appraise, scrutinize, or attain the Business Plan solely for the purposes delineated above, and to otherwise sustain the confidentiality of that Business Plan in accordance to the terms and conditions of this Agreement.
NOW THEREFORE, in deliberation and contemplation of the abovementioned narrations and the shared assurances and benefits enclosed in this, the parties hereby come to an agreement as follows:
1. CONFIDENTIAL INFORMATION
Client name will make available a printed copy of the Business Plan to the beneficiary within 14 days of the signing of this particular agreement. In combination with the distribution and provision of the Business Plan, Client Name may reveal certain of its confidential and trademarked data information to the beneficiary. Patented data and information shall comprise all data, provisions, merchandises, know-how, computer software package, disclaimers, guidebooks, software, marketing plans, financial information together with other information revealed or surrendered to, verbally, in lettering, or by any other means, to the beneficiary by the Client Name. Any private information that is deliberated upon verbally shall be identified as such within 14 days of disclosure. Nothing herein shall necessitate client name to reveal any of its information.
BUSINESS INTRODUCTION
Yolo Airlines is a low-cost airline carrier with its operations centered in the United States. The company has been in operation in the market for a short span of time. The company has entered this niche market with the main objective of being differentiated from the prevailing companies in the market due to its lifestyle market. In actual fact, its name YOLO stands for “You Only Live Once”, which is meant to impel the young consumers and also frequent business travel to go the extra mile and enjoy the lifestyle package that the company offers its consumers. In contrast to majority of the airlines operating in the American market that utilize the hub and spoke business model, Yolo airlines has differentiated itself and utilizes the point to point model. This is one of the key competitive advantages of the company owing to the reason that it increases the flexibility of the company and also the flight frequency. The company is not only able to travel through the routes that generate more revenue but are also more tractable in the routes that they take.
MISSION
Our vision is to be the biggest and most superior low-cost carrier airline in the United States market that provides not only a distinctive experience to all consumers but at the cost-effective rates for the products and services rendered.
The mission of the company is:
· To accomplish the lowest cost so that all consumers can fly with Yolo Airlines
· To sustain the topmost quality level for the products, espousing cutting-edge technology and diminish cost as well as augment levels of service and product offerings
· Develop our brand to be acknowledged internationally
· Guarantee the most ideal work setting for personnel and all other members
STRATEGY
The business operations of Yolo Airlines is centered on a low-cost structure and accomplishes high returns on investment owing to its distinctive business model and an efficacious operational strategy. The business model of Yolo Airlines is founded on the Point-to-Point service model, which is unique and distinct from the hub and spoke business model that is utilized by majority airline carriers in the industry. The manner in which Yolo airlines employs this particular business model provides the company with competitive advantages over its market rivals and cost savings. Imperatively, Yolo Airlines gains a significant advantage for the reason that through the enforcement of the business plan, it is able to enable consumers to fly a huge number of both direct and non-stop air flights. As a result, the company is able to offer the consumer base with faster, more expedient and opportune flights in comparison with majority of its rivals in the market. Furthermore, Yolo has started making use of airplanes and airliners that facilitates the increase in the capacity levels of consumers in addition to being cost-effective in the provision of non-stop flights. This is a major business prospect for Yolo Airlines for the reason that it increases its consumer base and leads to greater revenues and profits generated.
The strategy employed by Yolo Airlines has enabled the company to accomplish lower maintenance and repair costs. It is imperative to note that the airline industry is considerably capital intensive and costly for all parties. In addition, some of the cost savings attained for the company encompasses decreased training expense. This is in the sense that Yolo Airlines is not enforced to make use of mechanics in the fixation of new airlines or conducting the training and teaching of pilots at every turn. Another aspect of the strategy employed by Yolo Airlines encompasses conducting business operations in considerably minor, inexpensive, and opportunely situated airports. This implies that the company does not have to incur high costs for fuel and flying from the hub to different locations. In addition, Yolo Airlines has made a substantial investment in incessant advancements and enhancements in fuel efficiency. This increases the level of cost savings attained by the firm.
MARKET OPPORTUNITY
Over the past decade or so, low-cost carriers have developed progressively more to become a prevalent substitute to full-service airlines, with the price set for product offerings becoming a determining factor for the carriers. Low cost carriers also hold a projected market share of 30 percent in the general United States airline market, fundamentally controlled by key airlines like JetBlue Airways and Southwest Airlines. The rise in flight capacity buttresses and underlines the actuality that low cost traffic has considerably increased in the past 10 years, which is expected to continue in the forthcoming periods. Furthermore, the extensive espousal of ticketless travel together with the progressively more internet distribution and bandwidth continues to be a major prospect for the whole low cost carrier market segment. The introduction of internet connectivity has facilitated the reduction of the necessity for intricate and costly ticketing systems, which were in preceding periods employed by legacy airlines in the management of their intricate pricing structures (Report Linker, 2017).
Furthermore, the airline industry not only in the United States but also across Europe has generally been characterized by volatility, labor intensity, concentration in technology advancement, high levels of energy, high amounts of capital and investment levels, major regulation, major taxation, and intense competition. However, in recent times, there have been considerable enhancements owing to the developments in technology. For instance, in the past decade, there has been an increase in load factors by almost 14 percentage points. In the present moment, some of the market opportunities faced by the company is the attainment of tax benefits from the reduction of the longstanding encumbrance of high taxes as a result of the passage of reforms in tax legislation. Within the airline industry, it is imperative for airline carriers such as Yolo Airlines to maintain low cost structures and therefore streamline and incessantly modernize their operations to attain success. It is expected that the industry will face continued competition in the forthcoming periods. However, aspects such as fuel efficiency, business strategies, labor laws, and taxation laws will play a key role.
SWOT ANALYSIS
Strengths
Weaknesses
1. Point to point business model
2. Exceptional customer service
3. Cost effective product offerings and services
4. Effective marketing
1. Intense competition from other low-cost carriers in the market
2. Labor relations
3. Not extensive such as other major airline carriers

Opportunities
Threats
1. Close global destinations
2. Higher profit margin services
3. Expansion into prospective and prevailing markets
1. The volatility in the price of fuel
2. Laws and regulations set by authorities and the government
3. The economic state of affairs of the United States
4. Declining advantage of the firm as a low-cost carrier
Strengths
1. Point to point business model
Yolo Airlines was able to make a name for itself in the market by being a low-cost carrier. The company makes use of a point to point business model, which is dissimilar to conventional hub and spoke model. As a result, the company has increased flexibility with respect to the choice of gainful routes.
2. Exceptional customer service
Yolo Airlines is well known within the airline industry for its exceptional and outstanding customer service and inventive products. In addition, the airline makes certain that any consumers that face poor experiences due to inevitable situations are compensated
3. Cost effective product offerings and services
Yolo Airlines provides clientele with cost effective products and services. The consumers pay reasonable services for top-notch flight experiences, which gives the company a competitive advantage
4. Effective marketing
Yolo Airlines has been able to consistently undertake successful marketing campaigns, which not only facilitate the presentation of its differentiation but also aids in attaining new consumers
Weaknesses
1. Intense competition from other low-cost carriers in the market
The low-cost carrier industry where the company operates is filled with intense competition. In particular, Yolo airlines face severe rivalry from airlines such as Jet Blue and Virgin airlines
2. Labor relations
Another weakness that the company faces is labor relations with unions in terms if increased pay, something that is seen in the airline industry
3. Not extensive such as other major airline carriers
Yolo airlines face the shortcoming of not being as huge as other major airline carriers. This implies that despite the increased capacity over the years, the company does have limited passenger restriction in terms of how many clients can be flown from one point to another on a daily and weekly basis
Opportunities
1. Close global destinations
Yolo airlines has business prospects of expanding to close international destinations to regions such as Mexico, the Caribbean and also Canada. The company will be able to increase its market share, its consumer base, and the revenues and profits generated.
2. Higher profit margin services
Yolo airlines also has additional prospects of generating greater profit margin services such as inclusion of wireless internet
3. Expansion into prospective and prevailing markets
Yolo has the opportunity to expand its business operations in not only the existing markets but also new ones. For instance, the company can diversify its airline routes to regions such as Atlanta where there is minimal presence. In addition, the company can increase the number of flights going in and out in key routes such as Boston, New York, and Miami.
Threats
1. The volatility in the price of fuel
The prices of fuel are significantly volatile, particularly with the price of jet fuel experiencing frequent fluctuations autonomously to the prices of crude oil. The downside to this is that it affects the airline in its entirety.
2. Laws and regulations set by authorities and the government
New regulations either touching on aviation or the environment would have an adverse impact on the pricing capability of Yolo airlines limiting the profits and revenues generated.
3. The economic state of affairs of the United States
Air travel is deemed to be an elastic commodity. Taking this into consideration, during periods of economic depression, consumers diminish their level of leisure and therefore this negatively impacts air travel and it declines significantly.
4. Declining advantage of the firm as a low-cost carrier
The airline industry is largely competitive and cut-throat. Low-cost carriers have before experienced bankruptcy and been forced to shut down. If the company becomes incapable of competing domestically and internationally and in a concentrated industry, then it faces the threat of having to shut down its operations.
CUSTOMER ANALYSIS
Yolo Airlines was set up with an aim to offer a service that had not been adequately exploited by the competition. The company sought to offer an environment that is not only welcoming but also accommodating to fun-loving young urban professionals made up of upwardly mobile business professionals travelling to attend business meetings or unwind after a weeklong of work. The Airline has since added another demographic group with similar characteristics as the one targeted at the launch of the Airline. This group is made up of up-and-coming and fun-loving young persons (not necessarily those with professional credentials) traveling for business or pleasure. This demographic group comprises of young entrepreneurs running their own businesses and young pre-entrepreneurs experimenting with various business ideas before launching their ideas at maturity. The company has strived to remain 100% customer oriented by sticking to a one-class service. Towards this end, the needs of our unique clientele continue to be met with the Airline presenting a fun-filled package that incorporates inflight entertainment and themes tailored to excite our primary clientele. Two years on, this particular demographic constitutes 80-90% of our clientele. At present, the Airline operates on a single transatlantic route which also happens to be the most active transatlantic route. At present, the Airline’s average load factor stands at 96%.
FINANCIAL ANALYSIS
Figure 1.0. Quarterly Income Statement (2nd Quarter of 2019)
Revenue
2019

Passenger Revenue (total)
9,230,000
Revenue from Charter
960,100
Other Revenue
1,401,000
Total Revenue
11,591,000
Operating Expenses
Fuel
897,450

Salaries and Benefits
930,409
Navigation Fees
211,000

Landing Fees
47,000

Ground Handling
239,000

Maintenance
704,000

Insurance
50,500

Tax Services
340,700

Other Expenses
152,000

Total Operating Expenses
3,572,059

EBITDAR
8,018,941

Depreciation
97,000

EBIT
7,921,941

Tax (rate = 32%)
2,535,021

Net Income
5,386,920



From figure 1.0 above, the Airline was able to beat its projections on the passenger revenue front by 7%. The total revenue figure was also aided by charter revenue – an important revenue stream that had been discounted in earlier estimates. Revenue from charter constitutes 8.28% of total revenue. It is, however, important to note that some other items such as salaries and benefits exceeded projections. Together with fuel, these constituted 51% of total expenses. Measures will be undertaken to bring these two operating costs down. Some of the measures being explored towards this end include downsizing the current workforce as some duplication of roles is one issue that has already been highlighted in strategy meetings. Full implementation of the proprietary flight planning tool is expected to help in the minimization of fuel costs. The tool has an inbuilt load optimizer that helps in the management of payload and weight distribution. It is, therefore, likely that going forward; we are likely to make significant cost savings so as to further enhance the Airline’s bottom line.
The Airline would be fully operational with a load factor of 50%. This is a lower break-even point than other companies have. Towards this end, the Airline is better placed to remain profitable throughout short-term downturns in economic activities. At this point in time, the Airline could be deemed a good investment, with a positive ROI. It should be noted that at present, the company has a better ROI ratio than some big players in the industry.
ROI = Investment Revenue – Investment Cost/Investment Cost
It should be noted that 6 months ago, the company’s stock was trading at $9.43. The same stock trades at $10.89 at present. If Person X were to buy the 1000 shares at the price indicated 6 months ago, and sold the same today, the return on investment would be 15%. See below:
Investment cost = 1000 * $9.43 = $9,430
Investment Revenue = 1000 * $10.89 = $10,890
ROI = ($10,890 – $9,430)/ $9,430
= $1,460/$9,430 = 0.15
ROI = 15%.
In essence, the company’s ROI is likely to grow going forward as the company gains a footing in the industry. However, given the volatile nature of today’s stock market as a consequence of speculative activity and readjustments in the geo-political arena, projecting the ROI a year from now would be rather erratic. However, the company is likely to beat most established names in the airline industry. This is an assertion founded on its ROI in relation to that of other players in the same industry at present. JetBlue’s ROI over the same period, based on the price of its stock at the time, versus its stock price at the moment would have been (9%). Consider below;
JetBlue’s stock price on 31st of July = $16.47
JetBlue’s stock price on 31st of Dec = $14.92
ROI for the same 1000 shares would be
$14,920 - $16,470/$16,470
= - 0.09
SALES AND PROMOTION STRATEGY (MARKETING PLAN)
A significant portion of the Airline’s budget had been allocated to advertising and marketing within the first two years of operation. The relevance of reaching out to our target market cannot be overstated. This is more so the case given the need to let the target clientele know that the Airline has something unique and different to offer. As a matter of fact, the Airline’s survival within the first five years of operation is largely hinged upon how well word that the company has something unique to offer gets out there. Different from other major airlines and competitors industries, Yolo Airlines does not depict a corporate image. In its marketing campaigns and advertisements, the company utilizes catchy slogans and alluring television ads that largely take hold of the attention of consumers. In addition, the airline has sponsored a number of events and occasions such as sports. Yolo Airlines has taken great measures to advertise and promote is brand image and attain the highest level of attention from the consumers in general. This has not only facilitated the sustenance of loyal consumers but also appeal to new consumers with the product offerings.
To begin with, as far as the product is concerned, the Airline has a unique service on offer, i.e. a unique experience coupled with topnotch entertainment and technological features, at a cheap price. The products taps unto the tendency of most of the Airline travel options being dull and uninspiring. In contrast, our target clientele is fun-loving and is often used to a formal setting. Having in-flight attendants clad in designer wear and offering music and movie categories that suit the tastes of this demographic group would be reasonable business move to nurture and sell. The Airline’s name is also indicative of our target market, focus, and drive. YOLO is a popular acronym meaning ‘You Only Live Once!’ This particular acronym has become a rallying call amongst those who believe in working hard and playing hard as well. Therefore, our target demographic will most definitely identify with the same.
Next, we have price. Price has got to do with the approach which YOLO Airlines adopts in seeking to price its tickets. It is important to note that some of our major costs are informed by terminal leases, fuel costs, aircraft maintenance costs, and, payment to staff and other personnel. To remain competitive, while at the same time seeking to enhance the bottom-line, YOLO Airlines has tickets priced at $650. While the price is higher than that offered by dedicated low cost airlines, it is significantly lower than that charged by premium service airlines (or packages). In particular, the target market of Yolo airlines encompasses the middle-class citizens as the prospective corporate consumers. In addition, aside from the low-priced strategy set against the major airlines, the company also takes up the variable pricing approach. This is linked to the option where consumers can seek additional services, also considered to be premium services in the airline, such as wireless internet during the flight. Most of all, the company is able to offer consumers such low prices for air tickets for the reason that it endeavors to diminish its operating outlays.
When it comes to place, only two categories of vendors have been utilized over time, with all ticket sales being done online. Customers can either get their tickets from the YOLO website or from third party vendors who also offer the tickets for sale online. Yolo Airlines conducts its business operations domestically in the United States. Presently, the company has flights moving from several different states such as New York, Miami, and Boston. The company endeavors to accomplish a strong and comprehensive channel of distribution that will incorporate greater number of departures on an everyday basis and also a greater number of personnel. Furthermore, Yolo Airlines strategizes to spread its market presence to the global scene in the next five years to include nations such as Mexico, Carribean, Canada, and Puerto Rico.
With regard to promotion, it is important to note that the clientele we are targeting is essentially tech-savvy. In that regard, therefore, effort has been made to make active use of social media to market the company’s services. The social media platforms that YOLO Airlines has been active on include, but they are not limited to, Twitter, Facebook, Instagram, YouTube, and SoFly. The need to ensure that the company’s website is not only user friendly but also optimized for search engines has also been identified. This approach to promotion is likely to be high impact, despite its low cost.
Lastly, we have people in reference to the experts in SEO and social media marketing helping the company advance its agenda on this front. Social Media marketing has been one of the forefront approaches of getting in touch with consumers and comprehending not only their preferences but also getting instantaneous feedback from them regarding their experiences. Yolo Airlines has opened official pages on social media platforms including Facebook, Instagram, Twitter, and Google Play with the official handle “Yolo Airlines”. Through these platforms, the company does not just have the ability to promote its products but at the same time unveil any new aspects and the direction that it seeks to take. There are also virtual assistants who are in essence the frontline customer service persons who interact with customers from time to time and who handle customer queries and other concerns and refer them accordingly. The Airline remains fully committed to ensuring that whatever is advertised is exactly what the customer experiences.
AIRCRAFT OPERATING STRATEGY
Essentially, the Airline’s current values match its initial vision. From the onset, the Airline was focused on offering a service that the ‘big boys’ in the airline industry shunned. Traditionally, airlines have competed on the basis of cost and in some instances, level of luxury. YOLO Airlines elected to operate on a ‘lifestyle experience’ platform while at the same time ensuring that costs are kept at minimum so as to offer reasonable prices. This has worked well so far, and the Airline continues to deliberately implement strategies to maintain its course.
The Airline has acquired all the necessary certifications needed to undertake commercial flights. This it has attained via compliance with all the financial and safety measures as highlighted by the relevant authorities. The Airline also has takeoff as well as landing slots at the two airports it has been operating from. The Airline has a breakeven load factor of 50%. The business model the Airline contemplates would satisfy the said load factor – which in essence translates to 60 passengers per flight.
COMPETITION AND COMPETITIVE RESPONSE
The United States airline industry is exceedingly competitive and largely unpredictable. In the same manner, the sector is recurrent, capital demanding, largely taxed, and largely controlled, merging for every low profit margin for local airlines. Yolo Airlines faces intense competition from other low cost airlines in the market.
1. Jet Blue Airlines
2. Virgin America
The competition that YOLO regards as posing the greatest threat is JetBlue and Virgin America. While JetBlue continues to be a well-regarded Airline as far as unique and appealing customer service is concerned, Virgin America has a strong selling point which could also appeal to our clientele as well. The Airline essentially sells an upscale experience to customers and offers premium packages on its high-end business traveller package. The premium packages are, however, offered at a premium price – with the Airline primarily targeting accomplished business travellers and other high-net-worth individuals. The penetrating competition within the airline industry combined with sellers that have product offerings with largely minimal differentiation has given rise to substantially low profit margins throughout the market as the airline companies utilize price competition as they key mode of competition. Differentiation may be conceivable as airlines start to pick out and set apart certain sector of the market to lay emphasis on. Yolo Airlines has already started partaking in this as we concentrate primarily on being distinctive. It is important to note that unlike the competition, the YOLO Airlines seeks to offer not only a unique experience to the target clientele, but also reasonable prices for the level of services offered. The low-cost strategy coupled with focus on offering a unique and memorable experience effectively ensures that the Airline is one step ahead of the competition. It should, however, be noted that the company does not essentially seek to compete on the low-cost general end of the market. To be clear, the Airline seeks to be a low-cost carrier in a specialized category that would otherwise attract premium prices.
MANAGEMENT AND SUPPORT TEAM
At present, the company is being led by a stellar cast of officers fully dedicated to the success of the enterprise. The positions highlighted below have been substantively filled.
1. Chief Executive Officer – CEO
The CEO is responsible for overseeing the day-to-day business operations of the company. Furthermore, the CEO is accountable for directing the development and implementation of the corporation’s long-term strategy with the main objective of increasing shareholder value. The topmost corporate decisions are formulated and undertaken by the CEO
2. Chief Finance Officer
This individual is tasked with the key responsibility of managing the finances of a company, comprising of financial reporting and presentation, management of financial risks, budgeting and financial planning, as well as journal entry and record keeping
3. Sales and Marketing Director
The role of the sales and marketing director in Yolo Airlines encompasses planning and carrying out sales, marketing and advertisement campaigns, and product development programs for both in the short-term and the long-term, targeted in the direction of prevailing and prospective markets.
4. Human Resources Director
Yolo Airlines prides itself in being one of the best working environments in the marketplace. The key role of the HR director in the organization encompasses the easy and profitable functioning of the HR department. The HR director undertakes the supervision and provision of advice to management regarding the strategic staffing plans, personnel remuneration and benefits, training and development as well as relations with the labor union.
5. Director of Strategy
This manager plays a significant role within the organization. Notably, this director is responsible for the all-encompassing and principle goals and vision of Yolo Airlines. The manager has worked all through in tandem with other managers within the company to accomplish these goals and objective through market research, planning, and assessment. The strategy director has been liable in aiding the CEO of the company with the development, communication, execution, and sustenance of the company’s strategic initiatives.
6. General Counsel
Over the years, several companies in the marketplace and more so airlines have experienced several legal problems such as lawsuits, battle for patents and copyrights in addition to compliances with the law in mergers and acquisitions. The general counsel of the company offers senior management with efficacious advice on corporate strategies and their execution. There is also the responsibility for the management of Yolo Airlines’ legal function and attaining and supervising the work of outside counsel. Moreover, the manager is usually in direct involvement in intricate business transactions in the negotiation of important transactions and business contracts.
The company continues to scan its own internal systems as well as external trends so as to identify top level staffing needs and create matching positions sin an attempt to advance its agenda in the coming weeks and month.

RISK FACTORS
To further assure the success of its operational plan, the Airline also actively identifies risks and seeks ways to mitigate them.
1. Terrorism: The September 11 attacks were a critical event in this particular industry, in that they effectively forced the industry to reevaluate a wide range of issues relating to how to prevent the occurrence of such occurrences. YOLO abides by industry standards as far as the prevention of terror is concerned.
2. Weather/Flight Liabilities/Safety: An entity is as good as its employees. The Airline only hires competent and trained staff. Further through an in-house training program, the Airline’s staff are trained to handle a myriad of situations, from emergency situations to irate customers and more.
3. Fuel costs: It is important to note that fuel costs are a significant cost item as far as an Airline’s operating costs are concerned. In an attempt to control and minimize fuel use, the Airline seeks to properly manage its payload distribution and aircraft weight. The Airline also seeks to minimize fuel burn by, amongst other things, using a proprietary flight planning tool to assess route, wind, and turbulence and identify the optimum altitude.








REFERENCES
Report Linker. (2017). Global Low Cost Airlines to 2021: Market overview and insights for low-cost airlines to 2021. PR Newswire. Retrieved 26 April, 2018 from: https://www.prnewswire.com/news-releases/global-low-cost-airlines-to-2021-market-overview-and-insights-for-low-cost-airlines-to-2021-300564017.html
Value Researcher. (2017). Southwest Airlines, Strategically Positioned For Long-Term Success. Seeking Alpha. Retrieved 26 April, 2018 from: https://seekingalpha.com/article/4147565-southwest-airlines-strategically-positioned-long-term-success