Networking In Business Term Paper

Length: 5 pages Sources: 6 Subject: Education - Computers Type: Term Paper Paper: #66176619 Related Topics: Cyber Bullying, Workplace Bullying, Social Networking, Myspace
Excerpt from Term Paper :

¶ … Social Media on the Business World

Social media continues to be one of the most disruptive technology platforms there are today, driven by the rapid scalability of web applications coupled with the social dynamics of immediate sharing of data and experiences. The concepts of social media began with the introduction and widespread adoption of Web 2.0 technologies (O'Reilly, 2006). The foundational elements of these technologies led to the creation of more advanced social media platforms diverse as Facebook, LinkedIn, Twitter, Instagram and a myriad of other social media platforms. Their impact on personal communication is unprecedented, as is their potential to streamline and revitalize how enterprises communicate and collaborate (Kristien, Heene, 2003). The intent of this analysis is to evaluate the history of social media, its advantages and disadvantages, explore the myths of social media, dominant websites, the impact of social media on daily life, and also the potential future of these platforms overall.

History of Social Media

Social media's foundation is predicated on the fundamental concepts of Web 2.0, the aggregated view of online communication and collaboration as defined by O'Reilly and Associates (O'Reilly, 2006). It is common knowledge throughout Silicon Valley that Tim O'Reilly, founder and CEO of O'Reilly and Associates often meets with the key architects at Facebook, Twitter and LinkedIn, advising them on the Web 2.0 framework he initially created eight years ago. O'Reilly reasoned that creating a foundation that enabled greater information and knowledge sharing while retaining ownership of key aspects of communication could serve as the foundation for social networks (O'Reilly, 2006). The focus on Web 2.0 is on treating the Web as a platform, giving the user control and flexibility over their own data. The Web 2.0 Meme Map illustrates this aspect of social networks in its nascent stage (Bernoff, Li, 2008). Figure 1 provides an overview of the underlying technology of social media platforms and networks today. Taken together these attributes are the impetus for making Facebook, Twitter, LinkedIn and the myriad of other social networks capable of scaling to meet the needs of users globally today.

Figure 1: The Underlying Technology of Social Media (Web 2.0 Meme Map and Structure)

(O'Reilly, 2006)

Once this foundation was in


The combination of these networks began to create a disruptively innovative foundation for blogging platforms, mash-ups of two Web Services (Gaytan, 2013), intensive peer-to-peer networking technologies that can scale and include the latest social networking sites including YikYak, Twitter, and others (Okazaki, Taylor, 2013). In conjunction with these developments there was also the emergent growth of mainstream social media, the first social networking sites including MySpace, Friendster and others (Bernoff, Li, 2008). Wikis also became more prevalent during this time as online consumers of content started becoming producers and contributors as well (Bernoff, Li, 2008). Figure 2 to the left provides an analysis of the nascent forms of social media and networks that eventually led to the proliferation of networks today.

Figure 2: Comparing Social Media Platforms

Sources: (Bernoff, Li, 2008) (O'Reilly, 2006)

The Advantages and Disadvantages of Social Media

The advantages of social media are extensive yet must be balanced with its weaknesses and risks. There are many downsides to social media, with bullying and abuse being commonplace for example (Sentse, Kiuru, Veenstra, Salmivalli, 2014). Beginning with the advantages, social media has made it exceptionally easy for advertisers to reach potential customers quickly and at a relatively low cost (Okazaki, Taylor, 2013). Advertising is what fuels the growth of Facebook today, transforming what had been a small social network just limited to Ivy League colleges into a global social networking foundation that is changing how people and groups communicate. A second advantage of social media is how quickly it can be used for enabling rapid disaster relief (Kirac, Milburn, 2013). Social media and networks are also pervasively used for managing online education and learning systems as well (Gaytan, 2013). Enterprises are also using social media to create competitive advantage through greater communication and collaboration across their many diverse locations and operations (Kristien, Heene, 2003).

For all of these benefits however social networks still have many disadvantages…

Sources Used in Documents:


Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Erickson, L.B. (2011). Web 2.0 and social networking for the enterprise. Research Technology Management, 54(1), 67-68.

Gaytan, J. (2013). Integrating social media into the learning environment of the classroom: Following social constructivism principles. Journal of Applied Research for Business Instruction, 11(1), 1-6.

Kirac, E., & Milburn, A.B., PhD. (2013). How social media information is changing disaster relief routing plans. IIE Annual Conference.Proceedings, 3984-3993.

Cite this Document:

"Networking In Business" (2014, December 16) Retrieved January 21, 2022, from

"Networking In Business" 16 December 2014. Web.21 January. 2022. <>

"Networking In Business", 16 December 2014, Accessed.21 January. 2022,

Related Documents
Networking Who You Know Is Far More
Words: 2942 Length: 11 Pages Topic: Careers Paper #: 40629391

Networking Who you know is far more important than the job search process. Networking "levels out the hierarchy" that connects employers to employees (Chernow, 2003). Networking is a means of communication whereby a CEO might be separated from the clerk. It is a complex process that involves establishing and then building upon relationships. In a society filled with look alike candidates, where hundreds of people present themselves to employers with

Business Plan of a Meta Search
Words: 2289 Length: 7 Pages Topic: Business Paper #: 53564758

Business Plan of a Meta search engine Market Opportunity & Solutions Business Model and Strategy Search engine according to countries and languages Advertisement Revolution Social Networking and Blogging Sites Revenue Opportunities Sales and marketing plan Technology overview Technology implementation Intellectual property Competition Financials Current ratio ROE Debt to equity ratio (D/E) Management Organization and Ownership Organizational Structure Risks and mitigation, Inc. is Meta search engine which intends to provide a multi-category search engine to its users at a faster pace. The growing technology has evolved our lives. Users

Business Plan Relating to the Sale of a New Financial Divorce Software...
Words: 6850 Length: 25 Pages Topic: Business Paper #: 96636947

Business Plan for a Financial Divorce Software Business Plan Divorce Software Business Plan relating to the Sales of a new Financial Divorce Software. Business Plan relating to the Sales of a new Financial Divorce Software F F1 F2 F3 G1 G1(a) G1(b) G1(c) Business Identification Keys to Success Company Summary Industry History Legal Form of Ownership Location and Facilities Management Structure Products and Service Market Analysis Target Market Industry Analysis Competitive Analysis Market Strategy Ps of Marketing Price List Selling Strategy Sales Forecast Implementation Strategy Overall Strategy Implementation Control Plan Financial Statements and Projections Revenue and Cost Estimate Forecasted Profit and Loss Statement Forecasted Balance Sheet Financial

Business Plan: Bridal Salon Business Products and
Words: 3400 Length: 10 Pages Topic: Business Paper #: 99069137

Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which

Business Plan for a Concrete Polishing Company
Words: 2039 Length: 7 Pages Topic: Business Paper #: 75786300

Business Plan for a Concrete Polishing Company Business plan for establishing concrete polishing company in Sydney Australia Concrete polishing company, Sydney, plans to become a leader in providing concrete polishing services in the city. The company plans to do this by having the best facilities and human resource with experience in the industry. Plans are set to counter competition from existing companies by a continuous improvement of processes. Measuring standards of performance

Business Plan for Organic Fertilizer
Words: 3068 Length: 8 Pages Topic: Business Paper #: 28050228

We can use this opportunity to establish loyalty among our existing customers, develop referrals among our customers to their colleagues, and establish our brand and credibility as local suppliers of organic fertilizer of high quality and at a good price to our market. With this in place, it will be difficult for any new market entrants to displace us in our local area as the main suppliers of organic