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Nextel
According to Nextel's 2003 Annual Report, more than 12 million Nextel subscribers logged more than 101 billion minutes of use, pushed the walkie-talkie button more than 75 billion times and transmitted 11.9 terabytes of data. However, this success may be one of Nextel's major Achilles Heel. This traffic represented a rise of 37% over 2002. The company needs a faster network to support this volume increase and is also having problems because it uses the same frequencies as police and fire departments. It needs to acquire a different wireless spectrum from the Federal Communications Commission (FCC). This is easier said than done. Nextel has requested a spectrum in the 1.9-gigahertz range,...
And, Nextel's competitors, namely Verizon Wireless, continue to place pressure on the FCC to raise the price for the spectrum and to delay Nortel's access. Strategically, the most important thing that Nortel needs to accomplish is the acquistion of the wireless spectrum.
Push-to-talk technology offered in DirectConnect represents Nextel's primary competitive differentiator in the wireless industry. In the first quarter of 2004, Nextel's income jumped to $591 million, an 184% increse, in an industry plagued by stiff price competition. Much of this is because DirectConnet allows…
Nextel Communications, Inc.Annual Report 2003. Retrieved June 13, 2004 from Web site: http://media.corporate-ir.net/media_files/irol/63/63347/reports/2003ar.pdf
Nextel reports strong first-quarter 2004 results. (2004, April 22). Retrieved June 13, 2004 from Web site: http://phx.corporate-ir.net/phoenix.zhtml?c=63347&p=irol-newsArticle&t=Regular&id=517792&
Vettro, Nextel and salesforce.com offer new on-demand mobile service. Retrieved June 13, 2004 from Web site: http://phx.corporate-ir.net/phoenix.zhtml?c=63347&p=irol-newsArticle&t=Regular&id=526561
The high competition rate in the industry necessitates fast and numerous new developments. Nextel Communications Inc. can much more valuable spend its time and money by investing in new ideas. Court cases take time and energy, while also being highly detrimental to the creative process. In this way, losses are incurred not only in terms of legal fees and work hours, but also in terms of creativity and new products
" Every town now has Thai, Japanese, and Indian restaurants to complement the Chinese and Italian fare. Consider the supermarket shelves that carry multicultural products such as Campbell Hispanic-style Fiesta soup, sushi platters, wasabi and seven different taco salsas. Burger King and McDonald's sell their millions of burritos to somebody! EXAMPLE OF NEW MARKETING TRENDS In July 2001, Campbell's Soup Company announced a program to recreate the company and restore its growth
Dockers is a Levi Strauss brand that was initially launched in 1986. Throughout the 1990s Dockers rode a wave of success as business casual gained acceptance in the workplace, and khakis became the pants of choice in mens casual wear. Dockers was at the forefront of the business casual movement and its brand became synonymous with khakis. Such success spurred brand expansion; in 1998 Dockers launched a line of clothing