Nordstrom -- Performance Goals
Nordstrom: Performance Goals
Because of the performance goals at Nordstrom, and the way in which the company promotes such an open atmosphere, there are both positive and negative impacts. The openness of the atmosphere includes the sales figures of every associate, which are posted twice each month for all associates to see. This encourages competition, but yet the company also wants the employees to work together as a team (Chance, 2003). On the surface, the idea of both competition and working together seem like they would be counterintuitive, and that they would not make a good match (Chance, 2003). Nordstrom is working to change that. However, it does not seem that this is the best type of reinforcement schedule for everyone. The top-performing employees are rewarded, while those who do not perform well can experience guilt, shame, jealousy, anger, and other emotions that go along with being, essentially, publicly called out as not performing as well as some of their counterparts.
As such, a different approach should be taken by Nordstrom, in order to foster a better sense of community between all of their employees. All Nordstrom...
Nordstrom Market Structure The market structure of the retail industry is that of monopolistic competition. As its name suggests, monopolistic competition is an environment composed of a large number of firms each with a portion of the market. The firms in this type of market structure have similar products but they are differentiated in some way. Nordstrom's for example has private brands that only Nordstrom's can carry. These brands include Hotel Collection
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