Nypro The Internal Market For Case Study

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It is recommended therefore that Nypro purchase 2-3 of the NovaPlast machines for each plant. There does not appear to be any doubts with respect to the merits of the machine. This strategy would allow the different Nypro plants to innovate with respect to using the machine, which would create a large set of best practices for the different plants to copy from each other, strengthening the organization as a whole far more than the other two options would allow for, and cutting off Nypro's competition in the process. The other options seem to be based on the idea that NovaPlast's usefulness is unknown, which does not appear to be the situation at present. If Lankton has no doubt about NovaPlast, he should roll it out immediately across the company and put Nypro back on a high-growth innovation cycle.

Works Cited:

...

& Hood, N. (2001). Unleash innovation in foreign subsidiaries. Best Practice. In possession of the author.
CNBC. (2007). Innovation: Apple vs. Microsoft. YouTube/CNBC. Retrieved February 21, 2011 from http://www.youtube.com/watch?v=9urohQpqXJ4&feature=related

Intel. (2009). Innovation management 2009 group 11. YouTube/Intel. Retrieved February 21, 2011 from http://www.youtube.com/watch?v=lWMspbbqMPQ&feature=related

Moore, G. (2005). Innovation crisis at established enterprises. Stanford University. Retrieved February 20, 2011 from http://academicearth.org/lectures/innovation-crisis-at-established-enterprises

Moore, G. (2005). Market maturity life cycle. Stanford University. Retrieved February 20, 2011 from http://academicearth.org/lectures/market-maturity-life-cycle

Sources Used in Documents:

Works Cited:

Birkinshaw, J. & Hood, N. (2001). Unleash innovation in foreign subsidiaries. Best Practice. In possession of the author.

CNBC. (2007). Innovation: Apple vs. Microsoft. YouTube/CNBC. Retrieved February 21, 2011 from http://www.youtube.com/watch?v=9urohQpqXJ4&feature=related

Intel. (2009). Innovation management 2009 group 11. YouTube/Intel. Retrieved February 21, 2011 from http://www.youtube.com/watch?v=lWMspbbqMPQ&feature=related

Moore, G. (2005). Innovation crisis at established enterprises. Stanford University. Retrieved February 20, 2011 from http://academicearth.org/lectures/innovation-crisis-at-established-enterprises
Moore, G. (2005). Market maturity life cycle. Stanford University. Retrieved February 20, 2011 from http://academicearth.org/lectures/market-maturity-life-cycle


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