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Operations Management Case No.5
E-Commerce at Amazon.Com
What are the advantages and disadvantages of selling books and goods over the Internet?
The rise of the internet has created a boom in the market place; not only for the marketers but also for the consumers. According to recent statistics, consumers in 2007 spent on average £4 billion per month online. Today, you can find almost anything on the internet. However, selling your products online holds its own share of advantages as well as disadvantages. Selling products over the internet saves costs that would have been incurred in the setup and operation of a distribution outlet or a physical store. Additionally, it also eliminates other expenditures such as rent, human resource etc. Another key advantage of online sales is that it does not restrict your sales to a local market. Having...
For instance, it could increase the level of competition for you. Since the cost of setting up a website and selling your products are comparatively less thus anyone, belonging to any part of the world can easily stand up against you as your competitor. Additionally, your potential competitor can easily copy your business model and start selling the same books and goods for a comparatively lesser price thus threatening the existence of your company.
Q.2.If books can be downloaded online, how will Amazon's business change?
Amazon is one of the pioneers and a leading online retailer with approximately five million different book titles…
References
Damian Ryan and Calvin Jones, (2009) Understanding Digital Marketing United States: Kogan Page
Retrieved on April 23rd 2011 from www.amazon.com
David, Fred. (2004) Strategic Management: Concepts and Cases 10th Edition, Prentice Hall
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