Political correctness moments and their social impact

PC Moments

The present era is characterized with rapid increase in the number of entrepreneurs; hence the competition is also increasing. PC Moments, which is a consultancy company, dealing in the computer accessories, is striving to take advantage of these two factors. Instead of focusing on the price of the products, PC Moments enjoys competitive advantage in the form of offering support services to its customers. Through this feature, it has planned to penetrate the computer industry.

As a core business strategy, PC Moments keeps its customers and their needs at a top priority. In addition to offering a satisfying solution to the customer requirements, it also has to ensure that no other competitor can beat it in any aspect. To make it possible, it keeps itself flexible and concerned with the customers' requirements and their complete details. PC Moments is situated at West Los Angeles area and San Fernando Valley.

After properly collecting the requirements of its customers, PC Moments deeply analyses them so that the best suited solution and excellently designed products can be offered to them. As PC Moments deals with both corporate and non-corporate customers so it has to be vigilant about the cost effectiveness of its devised solution.

The promotional strategy of PC Moments includes advertising through conventional medium, modern electronic media, direct marketing, public relations and personal selling etc. The details of all these types are discussed in the later section dedicated to marketing. The quality image is to be highlighted in every aspect of marketing strategy. It also ensures that its brand and services are renowned in its target market. The key point in the marketing strategy is to realize the customer what need PC Moments is fulfilling through its products, what solution will be best suited in what situation and what information is to be provided at what stage of business relations.

The technique to relate itself with the concern of client's business, gives PC Moments an opportunity to enjoy competitive advantage in its respective industry. It considers itself as a valuable intangible resource of the business. It does not limit its focus to the business needs of the customers but also extends it to their corporate commitments and culture.

In short, PC Moments is not concerned with fulfilling the requirements of customers which are related to computer services only. Being a consultancy firm, it also extends its cooperation to maximize the customer's output and achieve their corporate objectives and goals. It is an ambitious approach calling for huge investment on part of PC Moments.

Objectives

Having keen focus on the delivery of quality and customized products to the target customers, PC moments needs a team of highly professional and skilled personnel who could help achieve its ambitious goals, through designing the best quality products and solutions for the customers.

Mentioned below are the objectives of PC Moments.

Enhancing customer satisfaction through the standards of continuous improvement.

Maintaining harmonious culture among all employees of the organization, so that collective efforts can lead to quick attainment of corporate objectives.

Performance evaluation through strong follow up strategy with customer.

Development of economy is the major goal of PC Moments.

Keys to Success

Effective market segmentation is the key to successful achievement of corporate goals. PC Moments carefully identifies the unattended niches in the market so that effective strategies can be implemented in this target market. Other success factors are mentioned below.

Highly skilled and trained employees, latest technology machines and software, commitment to service and quality, consideration to commitments, confidentiality, reliability, trustworthiness, and expertise to provide unmatchable quality products are paving the way to success for PC Moments.

Timeous responses to the orders of the clients: Our image will be negative if we are delaying our clients no matter for any reason. Delaying clients will impact the business negatively in future. Reputation and image of the business will be spoiled too. Communications with the client should be continued so that need-based solutions can be provided.

Depth and skill of the knowledge: Considering relative infancy of the market and the nature of services, the personnel's depth and skill of knowledge have great significance in order to determine provision of services to end users.

Clear positioning of market and product: We do not want association with various vendors on market; therefore, we have intentions to have aggressive marketing of our business. We want to offer top products and services to our clients.

Leveraging from multiple expertise: Various alliances of the company with the technological as well as the training partners could be very precious and important for company. The intellectual capacity and the skills that the partners possess include the fields of implementation and execution, system and design integration, product support, lifecycle support, training and understanding of applications of the new technology have intangible benefits for the PC Moments.

Mission

Company Values

Considering the values of the company, there is ethical and fair treatment of the employees by PC Moments. The rules that are undertaken are discussed below:

To become a corporate citizen, a responsible individual and to fulfill all the obligations being an important part of the society is what we intend to do. Suitable consideration and weight is given by the business to environmental and social impacts.

We plan to provide services and products that have high quality.

We plan to look for enduring and beneficial relationships in every commitment we make. We also ensure that these commitments are honest and straightforward. Both externally and internally, our communications are accurate and open.

We plan to uphold every value of the company and also promote our workers to do that same.

In order to work in communities competently and to provide them with all the benefits promised, we plan to leave no doubt about the efficient administration of the company's values.

Success of PC Moments lies in the fact that it provides businesses with trained professionals. Like business accounts or legal matters, information technology of a business cannot be managed by a business itself. Successful businessmen choose the best retailers available to provide software, hardware, services and technical help to their customers. If a business is on friendly terms with its retailers, it's bound to make profit.

PC Moments aims to be a solution provider for all the businesses which wish to be served by a trustworthy organization. It aims to build ties with businesses by providing them top-notch economical advisors. It also tries to assure its clients that their businesses will prosper if they approach PC Moments for their help. Professionals will be provided by the company to aid businesses in all their problems. This agenda has also been mentioned in PC Moments' mission statement which states that company aims at providing quality product and services by applying latest technologies.

Products and Services

PC Moment intends to supply computer services and products, i.e. their designing and installation, along with training, to all kinds of businesses. It also aims to provide networks and their services such as Land Area Networks (LAN) or wireless services.

Product and Service Description

PC Moments plans to supply services such as:

1. Training

2. Solutions for problematic internet connections

3. Ways to backup important data

4. Help in conducting online transactions

5. Technical help and immediate availability of help for hardware related issues

6. Help for Paperless Office Automation Software

Services and Pricing:

SERVICES

PRICE

Package 1 (Basic setup and installation of new computer)

Help in shopping for a computer (if needed)

Data transfer

Quicklinks preferences

Setup printer & internet

Setup use and access applications

Setup email: google or yahoo

Set up anti-virus

$120.00

Package 2 ( Basic + advance social media)

Type in contacts list into email account (30 max with package)

Setup video calls (google, messenger or skype)

How to manage facebook

Youtube

$39.00

One on One In-person Training Tutorial package

Microsoft Office

Word

Excel

Powerpoint

Internet

Internet Explorer

Firefox

Getting around a computer 101

Digital photography taking pictures transferring files storing files backing up files

Basic Maintenance

Backing up files

"Burning" disks

Internet security

$75 for two hours then $25 per hour after

Group rates are also available.

Computer repair at cost for parts.

no fix no fee guaranteed honest opinion with choices

$30 per hour labor

We also provide a full service access for any projects you may have. We can provide the following services:

Automating your music to your computer

Recording your home videos to harddrives or DVDs

Saving your photos to digital

Restoring your photos

Create any digital projects you may have

Price is depending on scope of project.

Market Analysis Summary

There is an opportunity exists for PC Moments to play a vital role in implementing the new form of Information Technology practices, making the high quality brands accessible to the people, and transferring the knowledge. This is because of the government's steps towards the placement of industrial units and plants aside from the mineral sectors.

Market Segmentation

Those companies which align their objectives and goals with their Information Technology techniques in order to make most out of their respective companies will be highly focused by us, because of their proactive approach.

The potential prospects we can target for the IT solutions that are provided by us, includes the people who work on management level positions in small, medium, and large organizations. They may be marketing managers, general managers, sales managers, and any other executive having the right and power to take quick decisions. These people emphasize on the importance of the information they often require in taking crucial decisions. As a result they are not usually price conscious and they do not spend much time in finding low price solutions. So it can be said that our potential prospects need premium IT solutions but they cannot have computer management personnel.

Moreover, those companies that are not quite capable of availing opportunities in new markets because of not having necessary technology will be entertained through an eye-catching growth alternative presented by us.

Target Market Segment Strategy

It is crucial to have an appropriate marketing message and right services. Our marketing strategy will evolve around the needs of the customers. To provide right service to the right customer on right time will be our ultimate objective. Special attention will be given to the pricing strategy, so that customer may find the best suitable service for their company. Moreover, we will emphasize on those companies who want to align their online marketing strategies with their key objectives, through using proactive and innovative approach. The purpose is to gain an edge over their competitors.

Market Needs

Apart from the basic services we provide, we will concentrate on after sales services as well. These include customer support, training, installation, etc. In this regard, particularly those customers will be targeted which give high priority to these services and are ready to pay to enjoy them. Furthermore, we are also intended to target those customers which are dissatisfied from their current suppliers and are not getting enough support.

Those companies which seek appropriate information technology solutions for their day-to-day operations, such as administration, accountancy, communications, data management, etc., will be targeted as well. As compare to other large organizations, these companies can not have Management Information System (MIS) departments.

Market Trends

The major trends are taking place in IT industry. Firstly, it is witnessed that a large number of new firms entered in the industry, and the ratio of new players entrance is increasing day by day. Secondly, it is also seen that computer has become an essential thing for every business. One can not survive in this modern era without having the computer technology. Moreover, it has also become necessary for companies to update their systems constantly, since everyday the computer companies have new and improved things to offer. Thirdly, the internet evolution is attractive to every business, each company wants to go online and align their marketing strategies with their key business objectives. Most of them want to have their own Local Area Network (LAN), but cost factor is a major obstacle in acquiring such networks.

Business Participants

This business offers various kinds of computers as we deal in the business of reselling computers.

Computer dealers: So far as the business activities of Computer Dealers are concerned, being computer resellers, rather they generally offer minimal software, very little support and services provision. In terms of prices, their trend of prices are commonly at the higher side as compared to larger stores. Therefore, their concern is to make as much shipment of their available stock as possible. However, in view of supplying their decent branded products, delivery, services and maintenance, of course they are overpriced.

Chain and Computer Stores: Depending upon the business volume, their business has spread over a huge size of area and location. Hence, they provide well mannered walk-in facilities together with warehouse type locations, enabling the customers to get their stuff in cartons and boxes for easy handling.

Computer Consultants: Having in-depth computer knowledge, they specifically provide consultancy services, as they have specialization for new systems installation. Therefore, their consultation charges are mainly very high, particularly for medium and small sized industries.

Competition and Buying Patterns

The major operators of result-oriented business, practical and market-oriented traders have qualities of complete understanding / dealing in the efficient computer related systems. The buyers tend to pay relatively more in case of promotional campaigns.

There is no denying the fact that we shall endeavor extensively against those who are box pushers as compared to the service providers. As a matter of fact, the idea behind this strategy is that as soon as computer businesses get out-dated, it ought to be replaced with the new ones. This also includes the upgrading of in-house support and services. The strategic factor of business gimmick is going across general competition whereby it could continue clientele turnover repeatedly. To cement business relationships, special considerations/concessions should be offered for the promotion of single service and alluring the clients for contacting future services.

Strategy and Implementation Summary

By providing the products, value added services, safety and support to customers with a team of commercial expertise and fully trained professionals, PC Moments expects to attract customers to win & maintain their confidence. This strategy deems necessary to ensure successful implementation by and large. At the same time, it also lays great emphasis to ensure that all functions and divisions of organization are performing well to achieve overall aims and objectives.

The focal point of marketing strategy rests with target customers who will be responsible to stimulate the business through key decision makers. They will eventually recommend or organize as a whole on behalf of organization as to how they can obtain initial order to satisfy the customers.

Uniformity and distinctiveness are the key components whereby we can bring awareness and bolster the image of organization to promote our products and efficient serviceability.

Our next target is to concentrate on delivering the quality products and provision of services enabling organization to produce and make good referrals which may be useful to make revenues at large. With the support of effective source of advertisement, we will focus then on the components of personal selling. This will be instrumental to enhance our business/personal relationships not only with clients but also with strategic partners to cater for their crucial requirements.

Since print and/or electronic media is the cogent source of boosting the business, therefore, we need to focus on achieving the growth that can be materialized by creating a fervent customer culture in comparison with our competitors. This strategy however, can be transformed into heavy growing business by developing customers, different offering of product and service with the help of employees' service and behavior.

By virtue of implementing remuneration policy based on competitiveness, efficiency and fairness, we determine to boost up human resources and improvement in business culture. In order to achieve rapid growth in business, we need to make sure complete coherence so that the suitable employees can be employed right on time and also on right place. For maintaining mutual cordial relationship between the employer and employees, we ought to develop strong teamwork where workers can grow with the growth of company.

SWOT Analysis

SWOT stands for Strength, Weaknesses, Opportunities and Threats. The market is growing day by day and due to huge competition it is imperative to do SWOT analysis in the beginning. Strengths are our abilities to do customized and technological production. Our employees will be well aware of what we want to provide to our customers and will have a sound knowledge of the technological services involved in the production. This will help a lot in penetrating the market. The summary of SWOT Analysis is written below.

Weaknesses

Weakness is a controllable factor. The new employees who are not comfortable to work in a group and implementation of new policies in the firm, are a great challenge to the company.

Opportunities

The Internet. Internet is a superb opportunity for enhancing the skills and serving the customers in a better way. With the help of internet we can communicate with the customers easily and it is a good medium of developing long-term relationships with the customers.

Service. Giving the unique and helpful services with the product is also an opportunity for us to increase good-will in the market. Identification of such distinctive services which are not provided by our competitors and then providing them to the target customers is also an opportunity.

Emerging Technologies. Innovations are coming at a great speed in the field of Information Technology. This is also an opportunity to be explored.

Threats

Since new products are launched so often and innovations are also coming rapidly, it is a threat because this will recoup introductions of service in a short period of time.

Help should be taken from the decision makers on a number of issues regarding the security and simple access of electronic transactions. Recently, Barclays' electronic system faced a problem in which some customers were able to use the account of some other account holders. It is a serious concern about the safety and reliability of using Internet.

Rate of adoption of new technology is quite low in these parts of the world so we cannot produce what we intent to produce.

Strengths

Knowledge. Having more knowledge of networks, programming and data management than our competitors is also strength.

Relationship selling. Building strong relationship with the customers and knowing the demands and needs of each of them makes our strength.

Diversified market segments. By diversifying the target segments, dependency on only one segment is reduced.

Combination of skills in implementation. The management of the firm jointly makes efforts to make good and long-term strategies for the organisation. Their collaborative efforts are fruitful for the organization because they have knowledge, skill and expertise.

Competitive Edge

Our competitive edge is the positioning of our product in the market .i.e. creating a distinct and desirable image of the product in the minds of the customers. By building strong and long-term relationships with the desired customers we can beat our competitors. This long-term relationship with the customers will result in having high market share. The company believes to provide customized solutions to its customers and satisfying them to the optimum level. The minimum gap between the expectation and satisfaction of consumer will be beneficial. Thus, satisfying the needs of customers is the main aim of the firm.

Marketing Strategy

The heart of marketing strategy lies in differentiating from our competitors. Our goal is to promote our company as a friend and supporter rather than just selling our products. In addition to this, we want to provide ease to our customers by offering low prices in comparison with our competitors. This strategy of lowering the prices for market penetration will be used when there is a need of it, while premium pricing will be done for the upper-end of the market.

Distribution Strategy

In the services market to sell your services, the main factors are the relationship and the past experiences. Keeping this thing in mind, we plan to provide the services which surpass the expectations of the target customers. Current customer satisfaction will help us in gaining the more potential clients. To develop and capture a market for a new business, the industry association, business relationships, and even personal relationships are the essential factors.

Marketing Programs

Advertising

Advertising is an important aspect to gain a market share. While we are new in the market we will go for extensive advertising to make our name, product and services renown and familiar to the target customers. This step will help us in penetrating and expanding in the market. Advertisement will be made in the magazines of business and IT field. The magazines chosen will be those which are easily in the range of our target customers. For this purpose we can choose the renowned editions and publications. Different advertising tools can be used which may include E-marketing, Tele Marketing, TV shows, Radio and even the talk shows are very helpful to advertise products and services.

Personal Selling

Good reputation is considered vital for personal selling. Special emphasis will be laid to retain the existing customer. In order to do that, we must focus on maintaining cordial relations with the customers. Personal selling will help us to promote our business, as it will give us a chance to enhance our services with reference to the customers' desires.