PC Moments
The present era is characterized with rapid increase in the number of entrepreneurs; hence the competition is also increasing. PC Moments, which is a consultancy company, dealing in the computer accessories, is striving to take advantage of these two factors. Instead of focusing on the price of the products, PC Moments enjoys competitive advantage in the form of offering support services to its customers. Through this feature, it has planned to penetrate the computer industry.
As a core business strategy, PC Moments keeps its customers and their needs at a top priority. In addition to offering a satisfying solution to the customer requirements, it also has to ensure that no other competitor can beat it in any aspect. To make it possible, it keeps itself flexible and concerned with the customers' requirements and their complete details. PC Moments is situated at West Los Angeles area and San Fernando Valley.
After properly collecting the requirements of its customers, PC Moments deeply analyses them so that the best suited solution and excellently designed products can be offered to them. As PC Moments deals with both corporate and non-corporate customers so it has to be vigilant about the cost effectiveness of its devised solution.
The promotional strategy of PC Moments includes advertising through conventional medium, modern electronic media, direct marketing, public relations and personal selling etc. The details of all these types are discussed in the later section dedicated to marketing. The quality image is to be highlighted in every aspect of marketing strategy. It also ensures that its brand and services are renowned in its target market. The key point in the marketing strategy is to realize the customer what need PC Moments is fulfilling through its products, what solution will be best suited in what situation and what information is to be provided at what stage of business relations.
The technique to relate itself with the concern of client's business, gives PC Moments an opportunity to enjoy competitive advantage in its respective industry. It considers itself as a valuable intangible resource of the business. It does not limit its focus to the business needs of the customers but also extends it to their corporate commitments and culture.
In short, PC Moments is not concerned with fulfilling the requirements of customers which are related to computer services only. Being a consultancy firm, it also extends its cooperation to maximize the customer's output and achieve their corporate objectives and goals. It is an ambitious approach calling for huge investment on part of PC Moments.
Objectives
Having keen focus on the delivery of quality and customized products to the target customers, PC moments needs a team of highly professional and skilled personnel who could help achieve its ambitious goals, through designing the best quality products and solutions for the customers.
Mentioned below are the objectives of PC Moments.
Enhancing customer satisfaction through the standards of continuous improvement.
Maintaining harmonious culture among all employees of the organization, so that collective efforts can lead to quick attainment of corporate objectives.
Performance evaluation through strong follow up strategy with customer.
Development of economy is the major goal of PC Moments.
Keys to Success
Effective market segmentation is the key to successful achievement of corporate goals. PC Moments carefully identifies the unattended niches in the market so that effective strategies can be implemented in this target market. Other success factors are mentioned below.
Highly skilled and trained employees, latest technology machines and software, commitment to service and quality, consideration to commitments, confidentiality, reliability, trustworthiness, and expertise to provide unmatchable quality products are paving the way to success for PC Moments.
Timeous responses to the orders of the clients: Our image will be negative if we are delaying our clients no matter for any reason. Delaying clients will impact the business negatively in future. Reputation and image of the business will be spoiled too. Communications with the client should be continued so that need-based solutions can be provided.
Depth and skill of the knowledge: Considering relative infancy of the market and the nature of services, the personnel's depth and skill of knowledge have great significance in order to determine provision of services to end users.
Clear positioning of market and product: We do not want association with various vendors on market; therefore, we have intentions to have aggressive marketing of our business. We want to offer top products and services to our clients.
Leveraging from multiple expertise: Various alliances of the company with the technological as well as the training partners could be very precious and important for company. The intellectual capacity and the skills that the partners possess include the fields of implementation and execution, system and design integration, product support, lifecycle support, training and understanding of applications of the new technology have intangible benefits for the PC Moments.
Mission
Company Values
Considering the values of the company, there is ethical and fair treatment of the employees by PC Moments. The rules that are undertaken are discussed...
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