Performance Improvement Project Area To Term Paper

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The firm is a major manufacturer of cosmetic products. It can measure its brand equity by comparing it with other brands in the same category. Higher sales on their own are important but when compared to rival's growth, they make more sense and can be explained more easily to senior management. The impact of this performance improvement project

The impact can be assessed from the benefits that would accrue to the firm. Greater impact will be felt in employee efficiency and productivity. More coordinated research will bring about better results in all areas including marketing and sales.

Strategies and approaches could be used to "sell" the project to Management

The management may not...

...

For this reason, it is important to sell the project in simplest words and the hard-core facts that CEOs understand. The best approach is to present the results that you expect from this project and if possible add some company's experience with performance improvement plans grounded in systems thinking.

Sources Used in Documents:

References

Senge, Peter, The Fifth Discipline NY: Currency/Doubleday, 1990

Kofman, Fred and Peter M. Senge "Communities of Commitment: The Heart of Learning Organizations." Organization Dynamics.

Daniel Aronson, Introduction to Systems Thinking, http://www.thinking.net/Systems_Thinking/Intro_to_ST/intro_to_st.html[Accessed 14th September 2005]


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