¶ … 2005, Amazon.com released its first generation of the Kindle, a hardware and software device that allowed people to read electronic books (IReadReview, 2010). Since 2005, the Kindle has new competition, including the Nookbook, Sony Reader, and the iPad. As the original mainstream electronic book device, the Kindle will have to struggle to keep its leadership in the hardware and software e-book markets. Studying the economic, social, and technological factors may determine its market competition, the marketing problem, and create a strategic recommendation. The Kindle creators have made a product that continues to bring in revenue. Once the customer purchases the Kindle, the only market that they can purchase from is the official Kindle bookstore. This is a great position for Amazon.com to be in as it may provide a steady cash flow. However, some people may be reluctant in purchasing the Kindle because one seller means limited purchasing opportunities. If the Kindle bookstore lacks a product that a customer wants, it will lose business when the customer...

In order to continue to be a market leader, Amazon.com will have to determine a way to continue their cash in flow through the continual introduction of books to the Kindle market. Beyond keeping up with new releases, Amazon.com should create a website and customer service line solely for requesting e-books to be placed on the market. By meeting these customer demands, the Kindle will provide for itself the opportunity for continual economic growth (QuickMBA.com, 2010).
The Kindle is not a one of a kind product, but it does hold a lot of the market share. When considering the demographics, the Kindle easily adapts to younger generations. Older generations may be harder to attract, as their access to the internet is less, and they may be concerned about the screen's strain on their eyes. Also, because the initial Kindle purchase is an investment, some consumers may be reluctant to purchase one rather than going to a library or buying an occasional hardback copy. In order to more challenging markets, the Kindle must show the ease…