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The marketing mix contains four elements -- product, price, promotion and place. Thus, a key element in attracting customers is the product. Managers must frequently evaluate the mix of products that they offer their customers. Sometimes, new products are a means to recapture the attention of former customers who may have lost interest in a business. Other times, new products reflect a pattern of modernization at the business, a response to a changing environment. There is little doubt, however, that managers at major corporations take their product decisions seriously.
Pizza Hut has a test kitchen dedicated to creating and trying out new recipes. For the manager, the decision is which product to proceed with. They use a number of techniques, including their own taste tests, measures of economics like how much a certain pizza costs to make, or if it requires any extra effort to produce. In other instances, they will just use a test market or a focus group to provide feedback that is used to help determine which speculative new products make it to market.
Pizza Hut is currently in the test-marketing phase with 11 new flavors. These range from curry flavor to honey sriracha to barbeque...
The pizza industry is saturated, so many new competitors are seeking to differentiate themselves with unique flavor offerings -- things that customers can gravitate to but that they will not be able to get anywhere else. With that in mind, Pizza Hut is experimenting with things like asiago cheese, spinach and Peruvian cherry peppers. They are working a new menu that will be launched shortly with some fanfare.
The changes in the external environment have driven Pizza Hut to make this decision to modernize its menu, and to respond to the changing needs of its target market, which today has been raised on exotic, international flavors and thinks nothing of mixing food concepts. There is a sense within the company that the menu overhaul is a massive project -- it has taken over a year thus far -- and that there is a lot at stake because the changes are so dramatic.…
This is largely due to the fact that, despite the constant sense of rejection of western influence among the older generation, the young generation of Muslim teenagers is more and more interested in the American lifestyle and every product that suggests a part of American culture. Dahlia Zayed, Regional Marketing Manager for TNS Middle East & Africa supports this point in her article "Fast food still sells in Egypt"
However, the main segment of Pizza Hut customers is consisted of people aged 16-35, with medium incomes, medium education, and low gastronomic education. In addition to this, secondary segments are consisted op people aged 35-55, with medium to high incomes, and medium to high education. Pizza Hut is also addressing the vegetarian segment, by developing products for vegetarians, like Veggie lover's pizza, various types of salads and desserts. Also,
Pizza Hut Business Assessment A Marketing Plan for Pizza Hut (Australia) Marketing Objectives (Assessment Part 2) This marketing objective is a statement of what is to be accomplished through marketing activities. Marketing objectives for Pizza Hut (Australia) are: To maintain the number one market position To increase the percentage of pizza sales by increasing the number of franchisee delivery units with carryout facilities. The marketing objectives can be achieved through different ways. One of them can
Marketing Report for Ms. Janet Bradley Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, Red Rooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for
Pizza Hut, Domino's most dominant global competitor, was clearly way behind all three national pizza chains in 2005, with a very weak innovation story on new products to sell, and more re-shuffling of menu items with aggressive pricing and programs to bring in the lucrative in-store buyer. The net result from this lack of innovation was Pizza Hut losing significant market share. it's expected that Pizza Hut will be more
marketing manager interviewing a job firms simultaneously. You expect asked questions interview dealing good marketing opportunities firm pursue. You prepared interview a chance offered job, decided study company interviewing. Marketing suggestions: Low-hanging fruit, home runs, or singles Low-hanging fruit One current trend in the food industry is that of highly decadent, 'over the top' burgers. Burgers have become prominent at both the high end and the low end of the food industry,