This is largely due to the fact that, despite the constant sense of rejection of western influence among the older generation, the young generation of Muslim teenagers is more and more interested in the American lifestyle and every product that suggests a part of American culture. Dahlia Zayed, Regional Marketing Manager for TNS Middle East & Africa supports this point in her article "Fast food still sells in Egypt"

However, the main segment of Pizza Hut customers is consisted of people aged 16-35, with medium incomes, medium education, and low gastronomic education. In addition to this, secondary segments are consisted op people aged 35-55, with medium to high incomes, and medium to high education. Pizza Hut is also addressing the vegetarian segment, by developing products for vegetarians, like Veggie lover's pizza, various types of salads and desserts. Also,

Pizza Hut Business Assessment A Marketing Plan for Pizza Hut (Australia) Marketing Objectives (Assessment Part 2) This marketing objective is a statement of what is to be accomplished through marketing activities. Marketing objectives for Pizza Hut (Australia) are: To maintain the number one market position To increase the percentage of pizza sales by increasing the number of franchisee delivery units with carryout facilities. The marketing objectives can be achieved through different ways. One of them can

Marketing Report for Ms. Janet Bradley Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, Red Rooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for

Pizza Hut, Domino's most dominant global competitor, was clearly way behind all three national pizza chains in 2005, with a very weak innovation story on new products to sell, and more re-shuffling of menu items with aggressive pricing and programs to bring in the lucrative in-store buyer. The net result from this lack of innovation was Pizza Hut losing significant market share. it's expected that Pizza Hut will be more

marketing manager interviewing a job firms simultaneously. You expect asked questions interview dealing good marketing opportunities firm pursue. You prepared interview a chance offered job, decided study company interviewing. Marketing suggestions: Low-hanging fruit, home runs, or singles Low-hanging fruit One current trend in the food industry is that of highly decadent, 'over the top' burgers. Burgers have become prominent at both the high end and the low end of the food industry,