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Such businesses can therefore approach the opinion leaders with incentives to recruit new members to the buying service.
I would personally not participate in group buying experience on Facebook this is because it can lead to protracted legal battle with those Facebook users whose profiles and postings were studied without their consent. Using such information to track members' activities and purchases on the Web for marketing purposes is a violation of someone's privacy. This is especially tragic if personal information that members had not intended to share is gleaned to third parties.
The Facebook experience with Beacon spells doom for the two group buying business opportunities. Businesses that embark on usage of text-analytic software to probe the content of the member profiles and postage message with a view to identifying their interests in specific products or services violates the...
Many Facebook users use messaging services to send private messages that they would never want the public to see. Group buyers who analyze Facebook profiles and posting to identify are opinion leaders who can easily influence others also violate user's privacy. Their engagements can lead to protracted court battle if personal details are mined for commercial purposes. Group buying business opportunities can only be genuine if Facebook formally tells its users that information that is reflected on their profile will be used for marketing purposes. That should also apply to their postings and messages. If they consent, then such information can be used for commercial purposes.
References
McCuddy, M.K. & Morgal, M.L. (2012). Facebook: Just a Social Networking Site or an Opportunity for Entrepreneurs? Retrieved from http://brainmass.com/business/management/455893
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