Positive Change At Sony Essay

Length: 2 pages Sources: 2 Subject: Sports - College Type: Essay Paper: #90721916 Related Topics: Bureaucracy, Ap, Smartphones
Excerpt from Essay :

Sony: A case study

Change is constant in the technology industry and in contrast to some other product categories, there is relatively little consumer loyalty when the next new thing is looming on the horizon. Although the Sony Corporation had distinguished itself in the past, its fortunes were flagging in the early 21st century. Critical to its lack of development was the absence of cohesion: different divisions were more interested in preserving their territory than advancing the interests of the organization (Jones, 2007, p. 118). Operating costs were nearly double as a result of organizational inefficiencies. The new CEO Howard Stringer worked to downsize the organization, eliminating divisional leaders whom he perceived did not have the organization's interest at heart. Stringer had a difficult task because he was attempting to streamline the organization's bureaucracy and managers were inevitably protective about their jobs and power.

As the company continued to flounder, Stringer assumed more and more control, including taking the title of president for himself over the company's electronics division. He replaced managers with outsiders that had proven success records, and refocused R&D on producing blockbuster products, given that the costs of this aspect of the company's production...


These efforts were exceedingly radical for a Japanese company, given that Japanese organizations have tended to emphasize loyalty and promoting from within. There is also a traditional focus on long-term goals versus the short-term and Stringer believed there needed to be a shift to becoming more profit-oriented. However, the company continued to struggle well into 2011, after a revelation that hackers had impinged upon the Sony PlayStation (Jones, 2007, p. 119).

Today, the organization continues try to find its way although the organization is once again edging into profitability. "Sony's TV business, which took a hit by being late with shifting to flat panel sets, lost money for a decade. It is recently faring better after being turned into a wholly owned subsidiary" ("Sony returns," 2015). This seems to be a shift away from exerting more direct control over every aspect of the organization, versus less control, although it is worth mentioning that the more focused R&D approach inspired by Stringer seems to be paying off with its development of 4K TVs with enhanced image quality. "Image sensors, which are used in smartphones, digital cameras, medical devices and self-parking cars, to translate the information in an image into…

Sources Used in Documents:


Jones, G. (2007).Organizational theory, design and change. Pearson.

Sony returns to profit after marathon restructuring effort. (2015). Associated Press. Retrieved From: http://www.nytimes.com/aponline/2015/10/29/world/asia/ap-as-japan-earns-sony.html?_r=0

Cite this Document:

"Positive Change At Sony" (2015, November 10) Retrieved January 23, 2022, from

"Positive Change At Sony" 10 November 2015. Web.23 January. 2022. <

"Positive Change At Sony", 10 November 2015, Accessed.23 January. 2022,

Related Documents
Sony's SWOT Analysis Samsung's SWOT
Words: 2953 Length: 11 Pages Topic: Business Paper #: 58205779

The result is appositive impact on its revenues. A slight slump in the demand for the telecommunication equipment creates a real threat to Samsung's profitability. It therefore has to engage its competitors through innovations. The company must therefore strive to invest as well as improve its businesses so as to protect its market share and financial stability. Poor profitability of Samsung securities Sony Corporation's Opportunities Growing industrial electronic as well as consumer

Sony Playstation and PESTEL Analysis
Words: 2429 Length: 7 Pages Topic: Recreation Paper #: 15412075

Kutagari's fervor did not impede him from researching potential of market for his idea -- another mark of the succesful entrepeneur. His persistence, belief in his work, tenacity, and originality led to the hugely popular Playstation that launched in December 1994 (Edge Staff, 2009). Kutagari, in other words, epitomized all that innovation requires. Firstly he chose an article that possessed the four qualities of 'opportunity': (2) Opportunity is attractive -- Playstation is

Sony's Supply Chain Management Strategies: Best Practices
Words: 1956 Length: 7 Pages Topic: Business Paper #: 24012510

Sony's Supply Chain Management Strategies: Best Practices in High Tech Supply Chains The strategic series of systems, processes and programs that enable any company to exceed customer expectations on a consistent basis and be profitable is the performance of their supply chains. The synchronization of supply chains ensures that customers will have a consistent positive experience when purchasing from a company, and this holds true for both Business-to-Business (B2B) and Business-to-Consumer (B2C)

Sony Corporation Is a Global
Words: 5507 Length: 20 Pages Topic: Business - Advertising Paper #: 75579401

Buyer Power: Retailers are the primary tier of buyers in the television segment of the global consumer electronics market. There are a variety of retailing channels used in this industry. The primary channel of distribution is through electronics retailers, like Best Buy, which comprises 65% of the total market value. Hyper and supermarkets, such as WalMart and Target, make up only 14.4% of the market. Sales via department stores, like Sears,

Sony Ratios and Analysis of
Words: 799 Length: 3 Pages Topic: Economics Paper #: 65318267

This measure is -3.34% for FY 2009, compared to 10.66% in FY 2008 and 3.75% in FY 2007. a quick ratio or liquid ratio measures the ability of a company to use its near cash or quick assets to immediately extinguish or retire its current liabilities. The higher the quick ratio, the better the position of the company. Sony's quick ratio has fallen to 0.14 in FY 2009 down

Positive and Negative Effects Video Games Have in Relation to Addiction...
Words: 5997 Length: 20 Pages Topic: Recreation Paper #: 31230091

Computer Games Research When considering the short history of computers, video and PC gaming are very recent on the timeline of technology. This is one of the reasons why there have not been many conclusive studies on the negative and/or positive effects of electronic games on children and young adults -- the most formative years. With the ever-increasing interest and involvement of children in this activity, much concern has been expressed